东京讯 日本政府周五发布草案指南，呼吁社交媒体平台采取措施，应对选举期间虚假和误导性信息的传播，包括暂停允许用户根据帖子浏览次数获取收益的系统等步骤。
TOKYO -- Japan's government on Friday released draft guidelines calling on social media platforms to take measures against the spread of false and misleading information during elections, including steps such as temporarily suspending systems that allow users to earn revenue from the number of times their posts are viewed.
不过，具体措施将由社交媒体公司自行决定，日本总务省表示，不遵守指南不会面临行政处罚或其他制裁，以给予“言论自由最大限度的考量”。该指南将适用于包括美国科技巨头谷歌、原名为推特的X以及Line即时通讯应用运营商LY公司在内的13家公司和个人。它们每年需要报告一次相关工作进展。
Specific measures will be left to the social media companies, however, with the Ministry of Internal Affairs and Communications saying there will not be any administrative penalties or other sanctions for failing to comply, in order to give "maximum consideration to freedom of expression." The guidelines will apply to 13 companies and individuals, including U.S. tech giant Google, X, formerly known as Twitter, and LY Corp., operator of the Line messaging app. They will be required to give updates on their efforts once a year.
草案列出了建议采取的措施示例，包括暂停根据帖子浏览次数产生收益的变现系统，以及在使用人工智能制作的内容上显示警告标签。
The draft sets out examples of recommended measures, including suspending monetization systems that generate revenue based on the number of post views and displaying warning labels on content created using artificial intelligence.
指南还涉及“智能手机农场”，即大量设备从同一地点运行以传播虚假信息。建议措施包括引入检测机器人自动发帖的功能，以及暂停通过“不正当手段”传播信息的账户。草案还呼吁平台在搜索结果和其他展示中优先显示官方网站及其他来源清晰的信息源。同时建议审查展示功能，确保帖子是否来自原始发布者一目了然。
They also address "smartphone farms," where large numbers of devices operate from one location to spread misinformation. Recommended steps include introducing functions to detect automated posting by bots and suspending accounts involved in disseminating information through "improper means." The draft also calls on platforms to give priority in search results and other displays to official websites and other sources whose origins are clear. It also recommends reviewing display functions to ensure that it is clear whether a post is from the original poster.
该指南基于将于2027年3月生效的修订版《信息分发平台法》，旨在从4月的地方选举开始实施。
The guidelines are based on the revised Information Distribution Platform Act, which takes effect in March 2027. They are intended to kick in from local elections in April.
该部门将从周六起接受公众对该草案的为期一个月的意见。通信大臣藤井比早之在新闻发布会上表示，他希望这些指南能“帮助减轻对选举公正性的负面影响”。
The ministry will accept public comment on the draft for one month starting Saturday. Hisayuki Fujii, communications minister, said at a news conference that he expects the guidelines to "help mitigate negative effects on the fairness of elections."