AI视频初创公司Higgsfield Inc.表示，已获得Nvidia Corp.（英伟达）和TCV的投资，以帮助资助全球基础设施建设和招聘，满足不断增长的需求。
Inc., an AI video startup founded by a former Snap Inc. executive, said it has attracted investment from Nvidia Corp. and TCV to help fund global infrastructure and hiring to capture growing demand.
这家总部位于旧金山的公司，其大部分工程人才位于哈萨克斯坦，此次宣布融资正值Nvidia首席执行官黄仁勋访问该国之际。Higgsfield自称是为寻求大规模生成媒体和内容的品牌方和创作者提供专业服务的公司，称其注册用户已增长至4000多万。这笔新资金是其B轮融资的延伸，该轮融资于8月完成，由DST Global领投，筹集4亿美元，估值54亿美元。Higgsfield未披露最新估值或本次延伸融资的规模。
The San Francisco-based company has the majority of its engineering talent in Kazakhstan, and its announcement is part of Nvidia Chief Executive Officer Jensen Huang’s visit to the country. Billing itself as a specialist service for brands and creators looking to generate media and content at scale, Higgsfield said its registered users have grown to more than 40 million. The new funding is part of an extension to its Series B round in August, which raised $400 million at a $5.4 billion valuation led by DST Global. Higgsfield didn’t disclose the latest valuation or the size of the extension.
利用人工智能工具生成视频以资金密集型著称，但该领域的初创企业已展现出用户粘性并吸引了投资者兴趣。中国快手科技旗下的可灵AI今夏融资28亿美元，估值约150亿美元。Higgsfield的美国竞争对手Runway AI Inc.于2月融资3.15亿美元，估值53亿美元，英伟达也参与了该轮融资。
Video generation with artificial intelligence tools is notoriously capital-intensive, but startups in this sector have shown user engagement and drawn investor interest. China’s Kling AI, owned by Kuaishou Technology, this summer raised $2.8 billion at about a $15 billion valuation. Higgsfield’s US rival Runway AI Inc. raised $315 million at a $5.3 billion valuation in February, which also had Nvidia participating.
Higgsfield表示，自夏季融资以来，付费客户日益增多，已新增1000万。此前曾投资Netflix Inc.、Spotify AB和ByteDance Ltd.（字节跳动）的成长期基金TCV表示，之所以投资这家AI视频初创公司，是因为它展示了“一种速度快得多、专业级且AI原生的机制，让创作者、品牌营销人员和代理机构都能将创意转化为图像和视频。”
Paying customers are increasingly joining AI video services like Higgsfield, which said it had added 10 million since its summer fundraising. TCV, a growth-stage fund that’s previously backed Netflix Inc., Spotify AB and ByteDance Ltd., said it’s investing in the AI video startup because it’s shown “a radically faster, professional-grade and AI-native mechanism for creators, brand marketers and agencies alike to turn ideas into images and video.”
Higgsfield由前Snap高管Alex Mashrabov和哈萨克斯坦AI工程师Yerzat Dulat于2023年创立，Mashrabov上月表示，基于目前的业绩表现，该公司的AI视频生成平台有望实现年化收入超过10亿美元。
Founded in 2023 by former Snap executive Alex Mashrabov and Kazakhstani AI engineer Yerzat Dulat, Higgsfield’s AI video-generation platform is on track to surpass $1 billion in annualized revenue based on its current performance, Mashrabov said last month.
Higgsfield 作为一个平台，提供访问约 35 家其他提供商的 AI 视频模型以及其自研 AI 引擎，让创作者能够访问并组合这些竞争技术。用户可为生产的不同环节选择不同模型，从剧本分镜、角色创建到音频及完成视频。
Higgsfield serves as a platform to access about 35 AI video models from other providers along with its own AI engine, allowing creators to access and combine those competing technologies. Users can select different models for various parts of a production, from storyboarding and character creation to audio and finished video.