沃尔玛将允许 AI 代理在沃尔玛和山姆会员店为顾客购物，每个代理都拥有独立的个人资料、消费限额和购买记录。该零售商周三宣布推出“代理个人资料”，这是一个专为代理构建的网关以及它们必须遵守的一套条款。
Walmart will let AI agents shop for customers on Walmarm and at Sam’s Club, each with its own profile, spending limit and purchase history. The retailer announced Agent Profiles, a gateway built for agents and a set of terms they must follow on Wednesday.
据 TechCrunch 报道，首席执行官约翰·弗纳在旧金山举行的 Masters of Scale 峰会上展示了这些计划。
Chief executive John Furner presented the plans at the Masters of Scale Summit in San Francisco, TechCrunch reported.
为每个代理建立个人资料 目前，代理在沃尔玛购物时使用顾客自己的账号登录，因此其购买记录会混在顾客的记录中。“代理个人资料”预计将在未来一个月内推出，它在该账号内为每个代理提供一个独立的个人资料。顾客可以批准每一笔购买，也可以让代理在设定的限额内自主购买，例如 50 美元、100 美元或 200 美元。他们可以随时删除个人资料。
A profile for each agent Today, an agent shopping at Walmart signs in with the customer’s own account, so its purchases are mixed in with the customer’s. Agent Profiles, due within the next month, give each agent a separate profile inside that account. Customers can approve every purchase or let the agent buy within a limit they set, such as $50, $100 or $200. They can delete a profile at any time.
沃尔玛写道：“可以把它想象成在你的信用卡上添加一位持卡人。”
“Think about it like adding someone as a cardholder on your credit card,” Walmart wrote.
当顾客首次通过其网关使用代理时，沃尔玛会创建该个人资料。随后顾客通过登录其沃尔玛账号将其关联。据 TechCrunch 报道，这不需要沃尔玛会员资格。
Walmart creates the profile the first time a customer uses an agent through its gateway. The customer then links it byg in to their Walmart account. A Walmart+ membership is not needed, TechCrunch reported.
专为代理构建的网关 目前，代理通过网页浏览器在沃尔玛网站购物，遵循为人类设计的步骤。沃尔玛称这种方式缓慢且容易出错。Walmart Agent Gateway（沃尔玛代理网关）则通过模型上下文协议（MCP）连接代理，这是一个开放标准，由 Anthropic 首创，用于将 AI 代理与外部工具和数据链接。它将以测试版形式面向公司和开发者推出。
A gateway built for agents Agents now shop on Walmart’s site through a web browser, following steps designed for people. Walmart called that slow and error-prone. The Walmart Agent Gateway instead connects agents through the Model Context Protocol (MCP), an open standard that Anthropic first created to link AI agents to outside tools and data. It starts as a beta for companies and developers.
沃尔玛表示，该网关还能帮助代理找到顾客的常购商品，例如偏爱的牛奶品牌，而无需提供顾客更广泛的购物记录。
The gateway can also help an agent find a customer’s usual items, such as a favourite brand of milk, without handing over the customer’s wider shopping history, Walmart said.
代理的规则 根据沃尔玛的新条款，默认情况下顾客必须批准代理的购买行为。即使在消费限额内，沃尔玛也可能要求更多批准。代理无法获取银行卡详细信息，也不能添加或更改支付方式。它们只能使用完成任务所需的信息，且不得超出购物者的意图行事。
The rules for agents Under Walmart’s new terms, customers must approve agent purchases by default. Walmart may ask for more approvals even within a spending limit. Agents get no card details and cannot add or change payment methods. They may use only the information a task needs, and must not act beyond what the shopper intends.
沃尔玛的退货流程适用，包括代理未按预期行事时的情况。违反条款的代理将被屏蔽，无法访问该网站。沃尔玛表示，代理的价格不会改变。
Walmart’s returns process applies, including when an agent does not act as intended. Agents that break the terms will be blocked from the site. Walmart said prices will not change for agents.
沃尔玛写道：“我们给产品定价，而非给人定价，因此 AI 代理看到的价格与人类在沃尔玛看到的价格相同，适用的优惠和费用会在购买前显示。”
“We price products, not people, so the prices that an AI agent sees are the same prices that a human would see on Walmarm, with applicable offers and fees shown before purchase,” Walmart wrote.
富纳在 9 月排除了个性化定价的可能。《Axios》报道，Groundwork Collaborative 负责人林赛·欧文斯指责沃尔玛搞“隐蔽定价行为”。沃尔玛称其指控具有误导性且不准确。
Furner ruled out personalised pricing in September. Lindsay Owens, who runs the Groundwork Collaborative, has accused Walmart of “sneaky pricing practices”, Axios reported. Walmart called her claims misleading and inaccurate.
亚马逊选择了另一条路径。沃尔玛已通过 Meta 的 Muse、ChatGPT、Gemini 及其他 AI 应用程序进行销售。亚马逊在 9 月屏蔽了 Meta 的 Muse。据《Axios》报道，亚马逊表示，未授权 Muse 访问客户账户、抓取数据或处理交易。施瓦布和摩根大通也阻止了 AI 代理转移其客户的资金。
Amazon took the other path Walmart already sells through Meta’s Muse, ChatGPT, Gemini and other AI apps. Amazon blocked Meta’s Muse in September. It said it had not authorised Muse to access customer accounts, scrape data or process transactions, according to Axios. Schwab and JPMorgan have also blocked AI agents from moving their customers’ money.