代理商业的未来取决于能否识别购买行为是由人类还是AI代理发起的，而相关工具正在快速到来。
The future of agentic commerce hinges on the ability to know whether it’s a human or an AI agent that’s making a purchase, and the tools to do that are arriving fast.
人类身份验证技术可以让个人为其代表行事的AI代理背书，既能阻止恶意机器人访问网站，又无需平台封锁所有机器人。但它也为在线商业的运作方式开辟了新的可能性。
Proof-of-human technology, which can let a person vouch for the AI agents acting on their behalf, could keep bad bots off of websites without forcing platforms to block all of them. But it also opens up new possibilities for how business gets done online.
由Sam Altman联合创立、通过扫描人眼虹膜验证人类身份的初创公司World，本周宣布推出新工具，让人们将人类身份证明与AI代理关联起来。
World, the startup co-founded by Sam Altman that scans people’s irises to verify they’re human, this week announced new tools that let people link their proof of humanity to an AI agent.
该公司产品负责人Tiago Sada告诉我，这最终可能导致在线卖家向经过验证的代理提供优惠，例如折扣和免费试用。“如果你知道一个代理来自人类，你就可以更加慷慨，”Sada说。
The company’s product chief Tiago Sada told me that could eventually lead to online sellers offering perks to verified agents, such as discounts and free trials. “If you know that an agent is coming from a human, you can actually be much more generous,” Sada said.
电子商务可能会比其他行业更早接受代理交易。几家大型美国银行正在限制与第三方代理的互动，部分原因是他们无法判断哪些代理是客户实际授权的，Axios报道称。— J.D. Capelouto
E-commerce may get comfortable with agent transactions before other industries. Several large US banks are restricting interaction with third-party agents, in part because they can’t tell which ones a customer actually authorized, Axios reported. — J.D. Capelouto