10月23日，巴西中央银行批准了三项新规则，以遏制激进的消费贷款广告，包括对某些广告的限制、为借款人设立新的债务风险看板，以及针对与Pix支付系统绑定的贷款推介强制征得同意。
Brazil's central bank approved three new rules on October 23 to curb aggressive consumer-loan advertising, including limits on certain ads, a new debt-exposure panel for borrowers and mandatory consent for loan offers tied to the Pix payment system.
巴西央行于10月23日批准了三项新规则，旨在遏制消费信贷中激进的市场营销做法。这些措施专门针对与该国即时支付系统Pix相关的短期贷款广告。
Brazil's central bank approved three new rules on October 23 aimed at curbing aggressive marketing practices in consumer lending. The measures specifically target advertising for short-term loan offers tied to Pix, the country's instant-payment system.
根据新框架，银行和金融科技公司将面临针对某些贷款的限制，必须让客户访问一个显示其整体债务风险的看板，并且在延伸与Pix交易相关的贷款推介之前需要明确同意。监管机构表示，这些规则是对人们对家庭债务上升和冲动借贷日益担忧的回应。
Under the new framework, banks and fintech firms will face restrictions on certain loan s, must give customers access to a panel showing their overall debt exposure, and will need explicit consent before extending loan offers linked to Pix transactions. Regulators said the rules respond to growing concern over rising household debt and impulsive borrowing.
这些规则将分阶段生效，广告限制和同意要求自2027年3月起实施，债务风险看板随后于2027年7月实施。在执法开始之前，放贷机构现在有几个月的时间来更新其合规系统。
The rules take effect in phases, with the advertising limits and consent requirement starting in March 2027 and the debt-exposure panel following in July 2027. Lenders now have several months to update their compliance systems before enforcement begins.