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谷歌隐私政策现在允许Gmail和相册内容塑造您的广告Google’s privacy policy now lets Gmail and Photos content shape your ads

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谷歌已更改其隐私政策,允许Gmail、云端硬盘(Drive)和谷歌相册(Google Photos)的内容来塑造您的广告。如果将这些应用连接到展示广告的谷歌服务,该规定便适用。新版本的谷歌隐私政策于10月16日生效。

Google has changed its privacy policy so that Gmail, Drive and Google Photos content can shape your ads. That applies if you connect those apps to Google services that show ads. The new version of the Google privacy policy took effect on 16 October.

希穆尔·苏德(Shimul Sood)于10月23日首次为《安卓权威》(Android Authority)报道了这一变动。在此之前,该政策的广告部分有一项明确的承诺。

Shimul Sood first reported the change for Android Authority on 23 October. Until then, the ads section of the policy carried a plain promise.

“我们不会根据您来自云端硬盘、Gmail或相册的内容向您展示个性化广告。”谷歌,10月1日版本 改变之处 当前版本保留了这句话,并在末尾添加了一个例外。

“We don’t show you personalized ads based on your content from Drive, Gmail, or Photos.”Google, 1 October version What changed The current version keeps that sentence and adds an exception at the end.

“我们不会根据您来自云端硬盘、Gmail或谷歌相册的内容向您展示个性化广告,除非您选择将这些服务中的数据提供给支持个性化广告的其他谷歌服务。”谷歌隐私政策,自10月16日起生效 一段新内容解释了这种情况如何发生。该政策称,用户可能会允许搜索(Search)或Gemini应用访问来自相册、Gmail和云端硬盘的数据。

“We don’t show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads.”Google privacy policy, from 16 October A new passage explains how that can happen. Users may let Search or the Gemini app access data from Photos, Gmail and Drive, the policy says.

“例如,搜索可能会处理您允许搜索访问的部分数据,以对包括广告在内的内容进行个性化处理。”谷歌隐私政策,自10月16日起生效 个人智能(Personal Intelligence)的切入点 途径是个人智能,这是谷歌于1月14日在Gemini应用中推出的功能。它允许Gemini和诸如AI模式(AI Mode)等搜索工具利用已连接的应用来定制其回答。谷歌后来也将该功能添加到了Gemini Live中。

“For example, Search may process some of the data that you allow Search to access to personalize content, including ads.”Google privacy policy, from 16 October Where Personal Intelligence comes in The route is Personal Intelligence, which Google launched in the Gemini app on 14 January. It lets Gemini and Search tools such as AI Mode draw on connected apps to tailor their answers. Google later added it to Gemini Live too.

《安卓权威》举了一个例子。向搜索询问您预订的酒店附近的餐馆。它可以在Gmail中找到预订信息并推荐附近的地方。

Android Authority gave an example. Ask Search for restaurants near a hotel you have booked. It can find the booking in Gmail and suggest places nearby.

Gemini应用目前不展示广告。不过,瑞安·惠特姆(Ryan Whitwam)为《Ars Technica》撰文写道,人工智能搜索工具可以展示广告。广告也在其他地方的人工智能回答中蔓延。ChatGPT广告现在已覆盖89个国家,Similarweb在7月发布的一份报告发现,人工智能搜索中充斥着广告。

The Gemini app shows no ads for now. AI search tools can show , though, Ryan Whitwam wrote for Ars Technica. Ads are spreading through AI answers elsewhere too. ChatGPT ads now reach 89 countries, and a Similarweb report in July found AI search filling with ads.

谷歌的回应 谷歌在给《Ars Technica》的一份声明中表示,广告将跟随对话,而不是收件箱。

What Google says Google said in a statement to Ars Technica that the ads will follow the conversation, not the inbox.

“连接你的应用完全是自愿选择的。广告将继续与你的搜索词、回复的上下文以及你的兴趣等内容相关。广告不会直接基于你的 Gmail 收件箱或相册资料库,而且一如既往,敏感信息不会用于定制广告。”谷歌的一位发言人对《Ars Technica》表示,这次更新并未改变其处理广告合作伙伴数据的方式。杰斯·韦瑟贝德(Jess Weatherbed)在为《The Verge》撰写的报道中称,广告商不会获得“谷歌云端硬盘”、Gmail 或相册的内容。

“Connecting your apps is entirely opt-in. Ads will continue to be relevant to things like your query, the context of the response and your interests. Ads will not be based directly on your Gmail inbox or Photos library, and as always, sensitive information will not be used to tailor ads.”Google A Google spokesperson told Ars the update doesn’t change how it handles data with ad partners. Advertisers don’t get the content of Drive, Gmail or Photos, Jess Weatherbed reported for The Verge.

他们也不会获得诸如你的姓名或电子邮箱地址等详细信息。暂时不包括欧洲地区个人智能功能目前仍面向 18 岁以上的个人账户推出测试版。谷歌的个人智能页面显示,该功能正在全球推出,欧洲经济区、瑞士、英国和尼日利亚除外。Workspace 商业账户、企业账户和教育账户也无法使用该功能。

Nor do they get details such as your name or email address. Not in Europe, for now Personal Intelligence is still a beta for personal accounts of people over 18. Google’s Personal Intelligence page says it is rolling out globally, except in the European Economic Area, Switzerland, the UK and Nigeria. Workspace business, enterprise and education accounts don’t get it either.

已开启该功能的的用户可以断开 Workspace 和谷歌相册与搜索的连接。在谷歌账户中,该设置位于“数据和隐私”、“个性化设置”,然后是“搜索服务中的管理个性化推荐”。

Users who have turned it on can disconnect Workspace and Google Photos from Search. In the Google Account, the setting sits under Data & privacy, Personalization settings, then Manage Personalized Recommendations in Search Services.

《Android Authority》指出,断开连接可能无法清除谷歌已经保存的内容。即使用户断开了应用连接或删除了原始电子邮件或照片,搜索服务历史记录仍可能保留这些数据。

Disconnecting may not erase what Google has already saved, Android Authority noted. Search Services History can keep that data even after you disconnect the app or delete the original email or photo.

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