奥迪将把其品牌标识拆分给两家中国合作伙伴，这家大众汽车集团旗下单位试图扭转长期的销售低迷。
Audi will split its logos between its two Chinese partners as the Volkswagen AG unit tries to turnaround a protracted sales slump.
根据周一发布的微信声明，根据新协议，中国第一汽车集团将专注于在传统四环标识下开发奥迪的豪华燃油车和电动车业务。同时，上汽集团将专注于AUDI —— 全大写、无四环标识 —— 推出为中国市场量身定制的电动车。
Under new agreements, China FAW Group will focus on developing Audi’s luxury combustion-engine and electric vehicles business under its traditional four-ring branding. Meanwhile, SAIC Motor Corp. will focus on AUDI — all caps, no rings — with EVs tailored for the Chinese market, according to a WeChat statement Monday.
奥迪一直在中国面临销售低迷的困境。2025年，奥迪在中国交付约61.8万辆汽车，较上年下降5%。降幅今年正在加速，交付量下降约19%至23.3万辆。
Audi has been struggling with a sales slump in China. It delivered about 618,000 vehicles in China in 2025, down 5% from a year earlier. The decline is accelerating this year, with deliveries falling about 19% to 233,000 vehicles.
这一重组反映了欧洲豪华车制造商面临的更广泛挑战：它们在中国遭遇需求疲软和价格压力不断增大。比亚迪股份有限公司、小米集团和问界等本土车企已凭借快速的产品周期和软件主导的功能，拓展了在高价位细分市场的版图，与老牌外资品牌展开竞争。
The restructuring reflects the wider challenge for luxury European automakers that are facing weakening demand and mounting price pressure in China. Local carmakers such as BYD Co., Xiaomi Corp. and Aito have expanded their presence in higher-priced segments, using rapid product cycles and software-led features to compete with established foreign brands.
中国仍是奥迪最大的单一市场，去年占其全球交付量的约38%，这意味着中国市场的扭转对其整体表现至关重要。除了双品牌战略，奥迪近期还聘请了本土车企奇瑞汽车股份有限公司的前高管张杰夫，出任其中国业务单元总裁。
China remains Audi’s largest single market, accounting for roughly 38% of its global deliveries last year, meaning a turnaround there critical to its broader performance. As well as the dual-brand approach, Audi recently hired Jeff Zhang, a former executive of local automaker Chery Automobile Co., to become its China unit president.
在中国，四环品牌的产品阵容包括A6L e-tron、Q6L e-tron以及A5L和A6L的新一代车型。
In China, the four-ring brand’s line up includes the A6L e-tron, Q6L e-tron and new generations of the A5L and A6L.
此外，AUDI于2025年推出首款车型E5 Sportback，2026年推出E7X SUV。双方合作伙伴还在上海设立了专门的AUDI创新与技术中心，以深化未来汽车开发领域的合作。
Separately, AUDI launched its first model, the E5 sportback, in 2025, followed by the E7X SUV in 2026. The partners have also established a dedicated AUDI innovation and technology center in Shanghai to deepen cooperation across future vehicle development.
根据声明，上汽奥迪可继续销售四环车型至2027年底，而传统奥迪车系与AUDI品牌的售后服务将不受影响地持续开展。公司未披露协议的财务条款，也未为任一品牌提供具体销售目标。
SAIC Audi can continue selling four-ring models through the end of 2027, while after-sales services for both the traditional Audi range and the AUDI marque will continue without disruption, according to the statement. The company did not disclose financial terms of the agreements or provide specific sales targets for either brand.