万圣节“不给糖就捣蛋”活动，和最近的大多数开销一样，今年将面临更高的价格标签。
Trick-or-treating, like most expenses recently, will come with a bigger price tag this Halloween.
涨价正值家庭为这个以糖果为中心的节日做准备之际。然而，尽管物价上涨让负担能力成为季节性预算考量的一部分，购物者仍计划在万圣节糖果上花费数十亿美元。
The increase is hitting as families prepare for a holiday built around candy. Shoppers, however, still plan to spend billions on Halloween treats, even as rising prices make affordability part of the seasonal calculation.
根据劳工统计局的数据，截至9月的一年里，糖果价格上涨了7.7%，是总体通胀率3.7%的两倍多。该数据广泛追踪糖果和口香糖，而非专门针对万圣节产品。但较高的价格并未将糖果挤出万圣节预算。
Candy prices rose 7.7% over the year through September, more than twice the overall inflation rate of 3.7%, according to the Bureau of Labor Statistics. The figure tracks candy and chewing gum broadly, rather than Halloween-specific products. But higher prices haven’t pushed candy out of the Halloween budget.
全美零售联合会预计，美国人今年将在糖果上花费41亿美元，作为创纪录的135亿美元万圣节总支出的一部分。其调查发现，96%的万圣节购物者计划购买甜食。
The National Retail Federation expects Americans to spend $4.1 billion on candy this year as part of a record $13.5 billion in overall Halloween spending. Its survey found that 96% of Halloween shoppers plan to buy sweets.
“消费者继续把万圣节作为消费优先事项，但他们也在考虑负担能力的前提下迎接这个季节，”全美零售联合会行业与消费者洞察副总裁艾莉森·泽勒说。
"Consumers continue to make Halloween a spending priority, but they are also approaching the season with affordability in mind," NRF Vice President of Industry and Consumer Insights Allison Zeller said.
全美零售联合会发现，如果价格高于预期，31%的购物者计划货比三家，而26%会寻找优惠券或打折。泽勒说，零售商提供不同价位的产品，以帮助购物者在预算范围内庆祝。
The NRF found that 31% of shoppers plan to comparison shop if prices are higher than expected, while 26% will look for coupons or sales. Retailers are offering products across a range of price points to help shoppers celebrate within their budgets, Zeller said.
NIQ表示，住房、交通和日常必需品成本的上升正在影响消费决策，但万圣节仍然是消费者愿意维持的消费场景。
NIQ said rising costs for housing, transportation and everyday essentials are shaping spending decisions, but Halloween remains an occasion consumers are willing to protect.
这种韧性体现在去年的销售中。NIQ追踪的数据显示，2025年万圣节糖果销售额增长了7.6%，但销量下降了2.5%，表明购物者花费更多却买回更少的商品。在NIQ追踪的糖果品类中，巧克力的平均单价涨幅最大，达到11.5%。您的夏季烧烤即将涨价——原因令人意外“消费者依然为万圣节预留开支。变化的是他们的参与方式，”NIQ食品饮料思想领导力副总裁克里斯·科斯塔利表示。他说，购物者开始得更早，将采购分散在更多次购物行程中，并更仔细地评估商品。
That resilience showed up in last year’s sales. Halloween confectionery sales rose 7.6% in 2025 even as unit sales fell 2.5%, suggesting shoppers spent more while taking home fewer items. Chocolate had the largest average unit-price increase among the confectionery categories NIQ tracked, at 11.5%. YOUR SUMMER BBQ IS ABOUT TO COST MORE – HERE’S THE SURPRISING REASON WHY "Consumers continue to make room for Halloween. What’s changing is how they participate," said Chris Costagli, NIQ’s vice president of food and beverage thought leadership. Shoppers are starting earlier, spreading purchases across more trips and evaluating items more carefully, he said.
全国糖果协会表示，糖果制造商和零售商提供季节性促销和不同规格的包装，以便在不同价位为购物者提供选择。
The National Confectioners Association said candy makers and retailers offer seasonal promotions and different package sizes to give shoppers options at various price points.