
ANNE D'INNOCENZIO 纽约——尽管燃料价格上涨和其他财务压力,不要低估美国消费者在冬季假期花钱的意愿。
ANNE D'INNOCENZIO NEW YORK — Don’t count out U.S. shoppers when it comes to shelling out money for the winter holidays despite higher fuel prices and other financial pressures.
美国最大的零售贸易团体周四表示,预计美国消费者今年11月和12月将合计花费1.01万亿美元,较去年同期增长4.2%。
The nation’s largest retail trade group said Thursday that it expects American consumers will collectively spend $1.01 trillion this November and December, which would be 4.2% more than during the same months last year.
经济学家表示,这一增长不仅仅反映季节性的欢乐。美国全国零售联合会及其他发布假期预测的机构表示,预计消费者价格上涨将占预期增长的一半左右。此外,零售专家表示,高收入消费者将推动大量支出。
The increase reflects more than seasonal good cheer, according to economists. The National Retail Federation and other organizations that have issued holiday forecasts said they expected higher consumer prices to account for about half of the anticipated growth. Moreover, higher income shoppers will fuel a lot of the spending, retail experts say.
“我们都承认,家庭仍在应对持续的通胀以及对经济前景的不确定信心,”美国全国零售联合会主席兼首席执行官马修·谢伊周四对记者表示。“但全年,消费者一再表明,假期和为亲人花费是优先事项。我们相信,这一模式将延续至2026年冬季假期。”该贸易团体表示,零售商去年假期销售额达9720亿美元,较前一年增长3.1%。
“We all acknowledge households continue to navigate persistent inflation and uneven confidence about the economy,” National Retail Federation President and CEO Matthew Shay told reporters on Thursday. “But throughout the year, consumers have repeatedly shown that holidays and spending on loved ones are priorities. We’re confident that pattern is going to continue through the 2026 winter holidays.”Retailers rang up $972 billion in holiday sales last year, which was 3.1% more than the year before that, the trade group said.
据该贸易联合会首席经济学家马克·马修斯介绍,4.2%的增长预测高于过去20年的实际增幅,排除疫情时期2020年和2021年异常高的假期消费后,过去20年平均增幅为3.1%。
At 4.2%, NRF’s growth projection is above the actual gains from the last 20 years, which averaged 3.1% when excluding the outsized holiday spending of pandemic-era 2020 and 2021, according to Mark Mathews, the trade group’s chief economist.
该预测未作通胀调整,与迄今为止大多数其他假期预测一致。这些预测说明,每月调查中显现的消费者信心低迷与美国人继续消费的意愿之间,仍存在持续的脱节。
The forecast, which was not adjusted for inflation, is in line with most other holiday predictions so far. The outlooks illustrate an ongoing disconnect between the dismal consumer confidence that shows up in monthly surveys and Americans’ willingness to keep spending.
美国与伊朗的战争推高了司机的汽油价格,并引发了对各类产品价格上涨的担忧,因为高柴油价格使零售商运输货物的成本更高。
The U.S. war with Iran has driven up gasoline prices for drivers and caused worries about all kinds of products getting more expensive as high diesel prices make transporting goods costlier for retailers.
美国汽车协会(AAA)称,周四普通汽油平均价格上涨至每加仑4.33美元。战争开始前,汽油价格还不到每加仑3美元。
The average price for regular gasoline rose to $4.33 per gallon Thursday, according to motor club AAA. Before the war began, gas cost less than $3 a gallon.
专家表示,如此高昂的油价将继续挤压低收入消费者,而受股市收益提振的高收入消费者则会继续在非必需品消费上大手大脚。
Experts say such higher pump prices will continue to squeeze lower-income shoppers, while higher-income shoppers buoyed by stock market gains will keep splurging on discretionary purchases.
“我们看到一次又一次的冲击让人们措手不及,但消费者随后又会强劲反弹,”AlixPartners合伙人兼董事总经理布莱恩·埃舍尔曼说。
“We’ve seen disruption after disruption kind of knock people off kilter, and then the consumer comes roaring back,” Bryan Eshelman, a partner and managing director at AlixPartners, said.
消费者并非完全收紧开支,而是改变购物习惯,转向更低价的品牌和商店,提前购物,并更多地依赖信用卡和“先买后付”计划,埃舍尔曼说。
Instead of pulling back altogether, consumers are changing their shopping habits by trading down to lower-price brands and stores, shopping earlier and relying more on credit cards and buy now pay later plans , Eshelman said.
美国零售联合会(NRF)表示,节日消费占美国零售业年度销售额的19%,对某些类型的零售商来说比例更高。
Holiday spending accounts for 19% of the U.S. retail industry’s annual sales, even more for some types of retailers, according to NRF.
经济学家将节日销售结果视为衡量节日之后消费者状况的风向标。消费支出受到密切关注,因为它推动了美国国内生产总值约70%。
Economists look at the holiday results as a gauge for the state of the consumer beyond the holidays. Consumer spending is monitored closely because it drives about 70% of U.S. gross domestic product.
“它不仅告诉我们消费者的当前状况,(还)有助于为来年形成预期,”万事达卡经济研究院首席经济学家米歇尔·迈耶说。“它从宏观角度为我们提供了大量关于消费者状况的惊人洞察。”该研究院追踪包括现金在内的所有支付方式的支出,预计11月1日至12月24日期间的节日销售额将比去年增长5.5%。
“It not only tells us about the current state of the consumer, (but) it helps inform expectations for the year ahead as well,” Mastercard Economics Institute chief economist Michelle Meyer said. “It gives us a lot of incredible insights into how consumers are doing from a macro perspective.”The institute, which tracks spending across all payment methods including cash, forecast a 5.5% increase in holiday sales from Nov. 1 through Dec. 24 compared to last year.
迈耶表示,尽管万事达卡估计一半增长来自价格上涨而非销量增加,但由于美国就业市场良好,该研究院仍预计消费者将保持健康的支出。“我猜他们感到某种安全感,因为失业率如此之低,”她说。
Although Mastercard estimated that half of the growth would come from higher prices instead of more sales, the institute still expects healthy spending by shoppers because of a decent U.S. job market, Meyer said. “I guess they feel some sense of security because the jobless numbers are so low,” she said.
AlixPartners预计,10月、11月和12月的假期销售额将比去年同期增长4%至7%。
AlixPartners expects holiday sales numbers for October, November and December to expand 4% to 7% over the same three months last year, the firm said.
Adobe预测,本季度美国的在线销售额将达到2750亿美元,同比增长6.7%;这一增长幅度略低于去年的6.8%。
Adobe expects U.S. online sales to hit $275 billion this holiday season, representing 6.7% growth. That growth is a tad smaller than last year’s 6.8% increase from the previous year, the firm said.
NRF通过分析经济指标(包括月度零售销售额、消费者支出、可支配个人收入、就业率、工资水平以及通货膨胀率)来制定其假期销售预测。该机构的预测数据未涵盖汽车经销商、加油站和餐馆等行业的销售数据。
NRF derives its holiday forecast through modeling with economic indicators, including monthly retail sales, consumer spending, disposable personal income, employment, wages and inflation. The group’s calculations exclude automobile dealers, gasoline stations and restaurants.
美国劳工部周三发布的通胀数据显示:由于汽油价格再次上涨,以及许多其他商品和服务的价格也有所上涨,美国的通胀率在上个月有所加快。价格上涨已经开始抑制消费者的购买力。
The Labor Department’s snapshot of inflation released Wednesday showed that U.S. inflation accelerated last month as gas prices went back up again and many other goods and services became more expensive. Higher prices are already starting to sap shopper spending.
美国商务部周四发布的最新零售销售报告显示:9月份的零售销售额比上月增长了0.8%,但其中汽油销售的贡献占据了很大比例。
The latest retail sales report from the Commerce Department , released Thursday, showed a solid 0.8% increase in September from the month before, but gasoline purchases made up a big chunk of the sales gain.