
中国大陆的黄牛正在大幅降价出售苹果新发布的 iPhone Duo,此前这家美国科技巨头首款折叠屏智能手机因耐用性和软件故障问题,收到了褒贬不一的早期消费者评价。
Scalpers in mainland China are slashing prices on Apple’s newly released iPhone Duo after the US tech giant’s first foldable smartphone drew mixed early consumer reviews over durability and software glitches.
在深圳华强北电子市场,一位姓沈的商贩周一将一款黑色、1TB 内存的 iPhone Duo(最热门机型之一)的溢价降低了 2800 元(约合 420 美元),报价从该设备周五上架时的 25000 多元降至 24300 元。沈姓商贩表示,价格回落后,询价兴趣略有回升。
In Shenzhen’s Huaqiangbei electronics market, a vendor surnamed Shen on Monday cut the premium on a black iPhone Duo with 1 terabyte of memory – one of the most popular models – by 2,800 yuan (US$420), bringing the asking price down to 24,300 yuan from more than 25,000 yuan when the device hit shelves on Friday. Interest rebounded slightly once prices softened, Shen said.
“今天明显有更多客户在得知加价幅度下降后前来询价,”该商贩说,“库存依然紧张。” 中国最大的二手交易平台闲鱼上也出现了类似的降价。周一闲鱼上大量 iPhone Duo 挂单价格比首周末报价低 1000 至 2000 元,部分基础款溢价仅比官方零售价高 300 元。
“Noticeably more customers have been asking for quotes today after learning mark-ups were coming down,” the vendor said. “Inventory remains tight.”Similar price cuts unfolded on Idle Fish, China’s largest second-hand trading platform. Numerous iPhone Duo listings on Monday showed prices 1,000 to 2,000 yuan lower than opening-weekend offers, with some base models commanding premiums as low as 300 yuan over official retail prices.
闲鱼由阿里巴巴集团控股运营,阿里巴巴集团控股也是《南华早报》的拥有者。
Idle Fish, also known as Xianyu, is operated by Alibaba Group Holding, owner of the South China Morning Post.
黄牛溢价的迅速回落,此前是在 10 月 16 日开启预订时出现强劲初始需求之后。这款护照式折叠屏手机在苹果官方渠道几分钟内售罄,预计发货日期被推至明年年初。
The rapid drop in scalper premiums follows strong initial demand when pre-orders opened on October 16. The passport-style foldable sold out across Apple’s official channels within minutes, pushing estimated delivery dates into early next year.
随着早期采购者在社交媒体上抱怨铰链脆弱、屏幕破裂,势头在周末放缓。其他用户指出应用兼容性问题,许多平台仍在为更宽的内屏更新用户界面。
Momentum slowed over the weekend as early adopters took to social media to complain about fragile hinges and screen fractures. Other users flagged app compatibility issues, with many platforms still updating user interfaces for the wider inner screen.
尽管存在这些投诉,Counterpoint Research 高级分析师林伊万表示,中国(全球最大的折叠屏手机市场)及世界其他地区的初始需求“符合预期”。不过林伊万警告称,一旦早期用户拿到设备,热情预计会降温。
Despite the complaints, Ivan Lam, senior analyst at Counterpoint Research, said initial demand in China – the world’s largest market for foldable phones – and the rest of the world was “in line with expectations”. Lam cautioned, however, that enthusiasm was expected to wane once early users got their devices.
“由于 iPhone Duo 的高端定价,其在中国的销售势头将在首一两个月后迅速放缓,”林先生说。“高价位已经筛选掉了潜在买家,而折叠屏智能手机仍属于小众细分市场。” 研究机构 IDC 上周发布的一份报告估计,苹果在首 12 个月内将在全球出货 1000 万台 iPhone Duo,今年将占据全球折叠屏市场 31% 的份额,并将在明年同时在出货量和营收两方面登顶。IDC 指出,生产瓶颈是苹果近期面临的最大障碍。
“Because of the iPhone Duo’s premium pricing, sales momentum in China will taper off rapidly after the first month or two,” Lam said. “The high price point has already screened out potential buyers, while foldable smartphones remain a niche segment.”A report by research firm IDC last week estimated Apple would ship 10 million iPhone Duos worldwide in its first 12 months, with the company capturing 31 per cent of the global foldable market this year and taking the crown in both shipment volume and revenue by next year. IDC identified production bottlenecks as Apple’s biggest near-term hurdle.
“如果供应不足,或交货时间过长,客户的挫败感会累积,早期势头就会降温,”IDC 全球客户设备副总裁 Francisco Jeronimo 在报告中说。
“If supply falls short, or delivery times are too long, frustration builds up among customers and the early momentum cools,” Francisco Jeronimo, vice-president for worldwide client devices at IDC, said in the report.
“苹果的短期挑战,可能不在于说服人们这种体验值得拥有,而在于把设备交到他们手中。”
“Apple’s short-term challenge may be less about persuading people that the experience is worthwhile and more about getting the device into their hands.”