企业可能很快将拥有一种新方式来洞察您的购物习惯——通过询问您的“数字分身”。AI初创公司Simile的联合创始人兼首席执行官Joon Sung Park（朴俊成，音译）周一在《Sourcery》播客节目中告诉主持人Molly O'Shea，该公司正在构建人物模拟系统，企业可就从产品到营销活动的方方面面向这些模拟人物提问。
Companies could soon have a new way to find out your shopping habits — by asking your digital clone. Joon Sung Park, Co-Founder & CEO of Simile, an AI startup, told show host Molly O'Shea on the Sourcery podcast released on Monday that the company is building simulations of people that businesses can quiz about everything from products to marketing campaigns.
Park表示，公司正在“创建一个人类行为基础模型，基本上能够接收一个人或一群人的描述作为输入，然后模拟这些人在不同情境下可能会做什么。”
Park said the company is "creating a foundation model of human behavior that basically can take as input a description of a person or a group of people and then simulate what these people might do in different contexts," Park said.
Park补充道，现有用户“可以访问这个网页界面，基本上可以在其中定义两件事：他们想和谁对话，以及想问什么问题。实际上他们可以问任何问题，而且目前可以问任意数量的问题。”
"So they get access to this web interface where they can basically come in and define two things," Park added of existing users. "They can say who they want to talk to and what questions they want to ask. And really they can ask anything, and right now they can ask any number of questions."
Park透露，Simile累计融资3亿美元，估值20亿美元。
Park said Simile raised $300 million in total at a $2 billion valuation.
Simile的推销正值零售商转向AI以刺激消费者支出之际。亚马逊和沃尔玛已推出AI购物助手，能够回答问题、对比产品并推荐商品，而零售商则利用客户数据实现个性化展示。两家公司的高管均表示，其AI工具有助于提升在线销售额。
Simile’s pitch comes as retailers turn to AI to get shoppers to spend. Amazon and Walmart have rolled out AI shopping assistants that answer questions, compare products, and recommend items, while retailers use customer data to personalize what shoppers see. Executives at both companies have said their AI tools are helping boost online sales.
Park表示，CVS曾与Simile合作，以更好地了解消费者，包括他们对店铺布局和信息传递的反应。该初创公司还与金融机构和娱乐公司合作。
Park said CVS has worked with Simile to better understand consumers, including their responses to store layouts and messaging. The startup also works with financial institutions and entertainment companies, Park said.
Park称，Simile为不同行业维护模拟专家组，并在客户希望了解特定人群时收集额外数据。他表示，Simile与包括盖洛普在内的组织建立合作伙伴关系，这些组织拥有已同意参与的真实受访者，为公司提供了来自全球4000多万人的数据。他还表示，公司还利用交易和流动数据等行为信息来训练模型。
Simile maintains simulated panels for different industries and collects additional data when customers want to understand a specific population. Park said Simile's partnerships with organizations, including Gallup, which have access to actual humans who have agreed to participate, provide it with data from more than 40 million people globally. He said the company also uses behavioral information, such as transaction and mobility data, to train its models.
“如果我们能创建人的模拟，并能随时提出任何问题，”帕克说，“这对这些公司来说就成了一种超能力。”
“If we can create simulations of people and be able to ask any questions at any time," Park said, "That becomes a superpower for these companies."