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苹果折叠手机声誉出现“折痕”Apple's foldable phone has a crease in its reputation

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苹果已确认其旗舰机型 iPhone Duo 的折叠屏幕存在问题,此前有关显示屏故障的报告在其用户群中蔓延。一位公司发言人告诉《The》,“我们知悉一项影响少量 iPhone Duo 机型内屏的问题。”“如果用户遇到 iPhone Duo 显示屏问题,应联系 AppleCare 进行更换。”这是公司最起码该做的事。全新设备出现屏幕故障,是任何客户都理应期待保修涵盖的情况。

Apple has confirmed problems with the folding screen on its flagship iPhone Duo after reports of misbehaving displays spread among its customer base. A company spokesperson told The, "We are aware of an issue impacting the inner display on a small number of iPhone Duo units." "If users experience issues with their iPhone Duo display, they should contact AppleCare for a replacement." That's the least the company can do.

iPhone Duo 上周发售,几乎瞬间售罄,忠实用户纷纷掏腰包抢购苹果的这款折叠设备。英国购买者预计需支付 1,999 英镑至 3,199 英镑不等,具体取决于配置。投诉很快在社交媒体上浮现,少数客户报告屏幕出现横线,铰链发出咔嚓声。部分报告无疑是 AI 图像的杰作,不过 iFixit 在周末的拆解分析中推测,灰尘进入可能干扰了复杂的铰链机制并对屏幕施加压力。

A borked screen on a brand-new device is something any customer would expect the warranty to cover. The iPhone Duo went on sale last week and sold out almost immediately as loyalists rushed to hand over cash for Apple's foldable device. UK shoppers can expect to pay from £1,999 to £3,199 for the Duo, depending on configuration. Complaints soon surfaced on social media, with a small number of customers reporting horizontal lines on their screens, and a crunching noise from the hinge.

苹果远非唯一在折叠手机硬件上遭遇生产难题的制造商。三星 Galaxy Fold 2019 年因灰尘钻入屏幕下方和显示屏故障的报告而推迟发布,迫使其迅速调整设计。IDC 全球设备副总裁 Francisco Jeronimo 表示:“iPhone Duo 内屏故障的早期报告表明,即使拥有苹果这样的工程资源和供应链管控能力,在折叠屏领域也面临陡峭的学习曲线。”Jeronimo 指出,苹果尚未公布任何数据或问题规模。

Some reports were undoubtedly the work of AI images, though iFixit speculated in a weekend teardown that dust ingress could be interfering with the complex hinge mechanism and stressing the screen. Apple is far from the only foldable maker to stumble over production creases in its foldable phone hardware. Samsung's Galaxy Fold was delayed in 2019 after reports of dust creeping under the screen and borked displays, prompting swift design tweaks. Francisco Jeronimo, veep of Worldwide Devices at IDC, said: "The early reports of inner display failures on the iPhone Duo show that even a company with Apple's engineering resources and supply chain discipline faces a steep learning curve in foldables."

“网上流传的一些图片是翻拍或经过修改的,因此在对整个生产批次下结论之前需要谨慎。”不过他补充道,三星“快速且透明的回应”将对品类的损害降至最低,而苹果“如何处理这一首代产品问题,将在远超其自身销量的范围内塑造买家对该品类的信心。”苹果向《The》发表的声明表明其高度重视该问题,并将急于避免重蹈iPhone 4的覆辙,后者因臭名昭著的“你拿姿势不对”风波而蒙羞。对于iPhone Duo而言,苹果最不想面对的就是被指责告诉顾客“你折叠姿势不对”。®

Jermonimo noted Apple had not yet shared any figures or the scale of the problems. "Some of the images circulating online are recycled or altered, so caution is needed before drawing conclusions about the whole production run." However, Samsung's "fast and transparent response" limited damage to the category, he added, and how Apple, "handles this first-generation issue will shape buyer confidence in the category well beyond its own sales." Apple's statement to The indicates taking the problem seriously, and it will be eager to avoid a repeat of the iPhone 4, which was marred by the infamous "you're holding it wrong" furor. With the iPhone Duo, the last thing Apple wants is to be accused of telling customers "you're folding it wrong." ®

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