据《The Information》周三报道，亚马逊大幅扩展了其“Shop Direct”计划，该计划允许亚马逊购物者浏览其他零售商的商品列表。目前，亚马逊通过“Shop Direct”计划提供来自竞争对手零售商的超过2.5亿件商品，高于3月份的约1亿件。
Amazon has significantly expanded its Shop Direct program, which lets Amazon shoppers browse listings from other retailers, The Information reported on Wednesday. Amazon currently offers more than 250 million products from rival retailers via the Shop Direct program, up from around 100 million in March.
亚马逊还在搜索结果和“Alexa For Shopping”AI聊天机器人之外的更多位置展示这些商品列表。通过“Shop Direct”，亚马逊购物者可以浏览其他零售商提供的商品列表，然后点击前往该零售商网站购买，或者在某些情况下，利用亚马逊称为“Buy For Me”的智能体AI功能，在不离开亚马逊网站的情况下完成购买。
Amazon is also showing these listings in more places beyond search results and the Alexa For Shopping AI chatbot. With Shop Direct, Amazon shoppers can browse listings offered by other retailers and then click to buy them on that retailer’s website, or in some cases, buy the products without leaving Amazon’s site, using agentic AI, a feature Amazon calls Buy For Me.
“Shop Direct”计划的扩展正值亚马逊面临AI购物助手日益流行带来的新威胁之际，特别是Meta的Muse，亚马逊已阻止其访问亚马逊网站。
The expansion of the Shop Direct program comes as Amazon faces a new threat from the growing popularity of AI shopping agents, notably Meta’s Muse, which Amazon has blocked from accessing its site.