超过一年来，亚马逊一直阻止外部购物代理进入其网站，同时寻找让其客户在其他地方购物的方式。如今，像Meta的Muse这样的新一波AI助手正在提高赌注。
For more than a year, Amazon has blocked outside shopping agents from its site while finding ways for its own customers to shop elsewhere. Now a new wave of AI assistants like Meta’s Muse is raising the stakes.
在过去几个月里，亚马逊加大了其Shop Direct计划的力度，该计划推广不在亚马逊网站上销售的品牌产品，可能会让购物者减少转向能够跨零售商购买的外部AI工具的理由。该公司现在拥有2.5亿条链接到其他地方销售的产品的清单，约为3月份的2.5倍，并通过精选的风格编辑和网站上的其他展示更加突出地展示这些商品。
In recent months Amazon has stepped up its Shop Direct initiative, which promotes products from brands that don’t sell on Amazon’s site, potentially giving shoppers less reason to turn to outside AI tools that can buy across retailers. The company now has 250 million listings that link to products sold elsewhere, about 2.5 times as many as in March, and is highlighting the goods more prominently through curated style edits and other displays on its site.