
Meta悄然推出了一款名为Style Sketch的AI时尚应用,帮助用户利用自己已有的衣服搭配出穿搭方案。该应用可连接Instagram,根据你发布的照片建立虚拟衣橱,也允许用户通过拍照、录制短视频或从相册上传图片的方式手动添加单品。
Meta has quietly launched Style Sketch, an AI fashion app that helps users put together outfit ideas using clothes they already own. The app connects to Instagram to build a virtual closet from photos you’ve posted, or lets you add items manually by snapping a photo, recording a quick video, or uploading images from your camera roll.
随后,Style Sketch会根据你的衣橱推荐穿搭组合,并匹配你的风格。应用说明写道,用户还可以在“与你的体型和肤色相匹配的逼真模特”身上试穿这些搭配。
Style Sketch then suggests outfit combinations built from your wardrobe matched to your style. Users can then try on the outfits on a “realistic model matched to your body shape and skin tone,” the app description reads.
这款应用最早由社交媒体顾问马特·纳瓦拉发现,目前已在印度尼西亚、新加坡和泰国上线,支持iOS和安卓系统。
The app, which was first spotted by social media consultant Matt Navarra, is available in Indonesia, Singapore, and Thailand on iOS and Android.
Meta未回应TechCrunch的置评请求。目前尚不清楚Meta是否计划在更多地区推出Style Sketch。
Meta did not respond to TechCrunch’s request for comment. It’s unknown whether Meta plans to launch Style Sketch more widely.
目前已有多个应用利用AI帮助用户将衣橱数字化并可视化新的穿搭,包括Alta等初创公司。就连谷歌相册也提供相关工具,让用户把衣服照片转化为数字衣橱,并在其中创建新的穿搭方案。
Several apps already use AI to help users digitize their wardrobes and visualize new outfits, including startups like Alta. Even Google Photos offers tools that let users turn photos of their clothes into digital closets where they can create new outfit ideas.
为了与市场上已有的产品竞争,Meta可能不会太依赖这一概念的新颖性,而更多依靠该应用与Instagram的整合——用户在Instagram上已经拥有个人风格的视觉记录。
To compete with what’s already on the market, Meta will likely rely less on the novelty of the idea and more on the app’s integration with Instagram, where users already have a visual record of their personal style.
根据应用说明,用户还可以不依赖随机推荐,而是从衣橱中选定某件单品,获取围绕该单品设计的新穿搭方案。
Rather than relying on random suggestions, users can also select a specific item from their wardrobe and get fresh outfit ideas built around it, according to the app description.
该应用还能帮助用户规划旅行穿搭。用户输入目的地、旅行天数和计划活动后,即可获得逐日的穿搭计划,其中会考虑天气预报和行程安排。
The app can also help users plan outfits for trips. If they enter their destination, trip length, and planned activities, users can get a day-by-day outfit plan that takes the weather forecast and itinerary into account.
Style Sketch是Meta近几个月推出的众多AI应用之一。最近,该公司推出了一款名为Waddle World的应用,外观上基本是电子宠物鸡的翻版,但加入了AI功能。Meta还推出了Pocket,一款用于“氛围编程”游戏的工具,以及Vibes,让用户快速生成AI视频。
Style Sketch is one of many AI apps from Meta in recent months. Most recently, the company launched an app called Waddle World, which essentially looks like a Tamagotchi clone, but with AI. Meta has also launched Pocket, a tool for vibe-coding games, and Vibes, which lets users quickly generate AI-powered videos.
这一波新应用是Meta更广泛战略的一部分,旨在推出更多应用。《华尔街日报》今年早些时候报道称,CEO马克·扎克伯格告诉员工,公司计划推出比以往历史上更多的应用,因为AI驱动的效率提升使得发布新应用变得更快、更容易。
The wave of new apps is part of a broader effort at Meta to release more apps. The Wall Street Journal reported earlier this year that CEO Mark Zuckerberg told employees the company plans to release far more apps than it has historically, as AI-driven efficiencies have made it faster and easier to ship new apps.