Instagram 正向部分 YouTuber 支付费用，以引导他们将长视频发布到该平台。据知情人士透露，Instagram 向部分创作者提供 5 万至 50 万美元，要求他们将长视频作品发布到 Features——其新推出的最长 90 分钟的视频格式。Sydney Bradley 和 Lucia Moses 为《商业内幕》（Business Insider）报道了这一消息，援引了知情人士的说法。
Instagram is paying some YouTubers to bring their long videos across. It has offered select creators $50,000 to $500,000 to post long-form work to Features, its new 90-minute format. Sydney Bradley and Lucia Moses reported for Business Insider, citing people familiar with the deals.
这些协议并非独家。一位知情人士告诉《商业内幕》，Instagram 希望创作者在同一天将其长 YouTube 视频发布到该平台。TNW 尚未独立核实上述金额。
The deals are not exclusive. Instagram wants creators to post their long YouTube videos there the same day, one person familiar with the offers told Business Insider. TNW has not independently verified the figures.
“这些协议的细节属于保密范围，但我们很高兴看到内容上线。”Meta 发言人对《商业内幕》表示。创作者为何反对Instagram 于 10 月 26 日宣布推出 Features。正如 TNW 此前报道，该功能目前测试 90 分钟视频，暂无分享广告收入的计划。YouTube 的合作伙伴计划则向创作者分配长视频广告收入的 55%。YouTube 还将 2027 年的入门门槛提高了一倍。
“The details of those deals are confidential, but we’re excited to see the content going live.”Meta spokesperson, to Business Insider Why creators are pushing back Instagram announced Features on 26 October. As TNW reported, it tests 90-minute videos with no plan to share ad revenue for now. YouTube’s Partner Program gives creators 55% of the ad revenue on long videos. YouTube has also doubled its entry requirements for 2027.
据 The Verge 报道，创作者在 Threads 和 Reddit 上于数小时内抱怨这一差距。创作者 Sidney Raskind 在 Threads 上写道，长视频创作者“需要广告收入才能生存”。要求他们免费上传视频“简直疯狂”。
Creators complained about the gap on Threads and Reddit within hours, The Verge reported. Creator Sidney Raskind wrote on Threads that long-form creators “need ad rev to survive”. Asking them to upload for free was “insane”, he wrote.
Instagram 负责人 Adam Mosseri 在 Threads 上回应了投诉。他表示，Features 尚未全面推出，Instagram 正在缓慢扩大访问权限。
Adam Mosseri, who runs Instagram, answered the complaints on Threads. Features is not fully launched yet, he wrote, and Instagram is ramping up access slowly.
“我们理解经济利益至关重要，正在探索多种方案，帮助长视频创作者获得报酬。”Adam Mosseri 表示。
“We understand the economics matter a ton, and are exploring multiple options to help long-form creators get paid.”
据 Press Publish 报道，Mosseri 还在《The Colin & Samir Show》节目中谈到了报酬问题。他表示，Instagram 仍在运行一个小规模的基于表现的计划。对于视频业务，他称其为“ROI 为负”（投入产出比为负）。以触达代替收入人才经纪人看到的是另一种回报。代表 Noah Beck 的经纪公司联合首席执行官 Reza Izad 称这些协议为创作者提供了“令人兴奋的机会”。
Adam Mosseri Mosseri also spoke about pay on The Colin & Samir Show, Press Publish reported. Instagram still runs a small performance-based programme, he said. For video, he called it “ROI negative”. Reach instead of revenue Talent agents see a different payoff. Reza Izad, co-CEO of the agency that represents Noah Beck, called the deals an “exciting opportunity” for creators.
“每当这些应用程序推出公司正在推广的新功能时，人们就会有更多机会被看到。”雷扎·伊扎德对《商业内幕》表示。
“Every time there’s a new feature in these apps that the company’s promoting, people will have more opportunity to be seen.”Reza Izad, to Business Insider Instagram has tried this before.
Instagram 以前尝试过这样做。它曾付费让创作者为 IGTV 制作节目，IGTV 是其早期的长视频格式，于 2022 年关闭。YouTube 也在投入资金以留住其明星创作者，于 8 月开始直接资助节目制作。
It paid creators to make shows for IGTV, its earlier long-video format, which it shut down in 2022. YouTube is also spending to keep its stars, having started funding shows directly in August.