中国“口红一哥”已将试色口红换成了人工智能。据这家电商巨头提供的数据，头部主播李佳琦周一晚间联手阿里巴巴集团一位高管推销AI订阅服务，仅30分钟就售出近10万份月度套餐。
China’s “Lipstick King” has traded make-up swatches for artificial intelligence. Top live-streamer Li Jiaqi on Monday evening teamed up with an executive from Alibaba Group Holding to pitch AI subscriptions, selling nearly 100,000 monthly packages in just 30 minutes, according to data provided by the e-commerce giant.
这场在淘宝和天猫——阿里巴巴最大的国内在线市场——进行的直播，标志着生成式AI产品首次年货节（编者注：原文为Singles' Day，即“双11”购物节）期间登上舞台中央，凸显了中国科技企业向大众消费者推销AI的更大力度推动。
The broadcast on Taobao and Tmall – Alibaba’s largest domestic online marketplace – marked the first time generative AI products have taken centre stage during the annual Singles’ Day shopping festival, underscoring a wider push by Chinese tech firms to market AI to mass consumers.
在直播中，因在阿里巴巴淘宝平台卖口红走红而获得“口红一哥”称号的李佳琦，与阿里巴巴副总裁兼其千问工作单元CEO陈宇森一起，向观众介绍了AI Token——用于处理数据和文本的基本计算单位。
During the session, Li, who earned his moniker after rising to fame selling lipstick on Alibaba’s Taobao platform, joined Chen Yusen, vice-president at Alibaba and CEO of its QwenWork unit, to introduce viewers to AI tokens, the basic computational units used to process data and text.
陈宇森对观众说：“正如汽车需要燃料、家电需要电力，Token是驱动AI的燃料。”
“Just as cars need fuel and household appliances need electricity, tokens are the fuel that powers AI,” Chen told viewers.
陈宇森和李佳琦向观众演示了AI Agent（智能体）的实际应用，这种自主软件助手能代表用户执行任务，如起草文档和生成幻灯片。
Chen and Li walked audiences through practical applications of AI agents, the autonomous software assistants capable of performing tasks on behalf of users, such as drafting documents and generating slide decks.
据公司数据，观众抢购了阿里巴巴的千问Office月度订阅，该订阅在直播期间从28元（约合4.21美元）降价至0.01元，半小时内售出2万亿Token。
Viewers snapped up Alibaba’s Qwen Office monthly subscriptions, which were discounted from 28 yuan (US$4.21) to 0.01 yuan during the live stream, buying 2 trillion tokens within half an hour, according to company figures.
该环节是今年“双11”期间更广泛技术推广的一部分，这场为期数周的购物狂欢将于11月11日达到高潮。
The segment formed part of a broader technology push during this year’s Singles’ Day, the country’s multi-week shopping extravaganza that culminates on November 11.
直播中，李佳琦还推销了千问相关硬件，包括面向办公和个人场景的AI笔记本电脑、录音笔和桌面机器人。
During the session, Li also hawked Qwen-related hardware, including AI-powered laptops, voice recorders and desktop robots targeting both office and personal scenarios.
为了将AI投资变现，中国科技巨头和专注AI的开发者正日益将人工智能包装成面向大众的日常工具。
In a bid to monetise their AI investments, Chinese tech giants and dedicated AI developers are increasingly packaging artificial intelligence as a daily utility for the general public.
阿里巴巴旗下天猫在今年的购物节上首次将 AI Token（人工智能算力额度）作为独立消费品类推出，让消费者像给手机套餐充流量一样轻松充值算力积分。
Alibaba’s Tmall debuted AI tokens as a stand-alone consumer category for this year’s festival, allowing shoppers to top up computing credits as easily as adding data to a mobile phone plan.
至少有六家中国 AI 开发商入驻该平台的 Token 市场，包括阿里云、Z.ai、Moonshot AI（月之暗面）和 DeepSeek（深度求索），而 MiniMax 于 10 月在天猫开设了官方旗舰店。
At least six Chinese AI developers have joined the platform’s token marketplace, including Alibaba Cloud, Z.ai, Moonshot AI and DeepSeek, while MiniMax launched an official Tmall flagship storefront in October.
据中国互联网络信息中心（CNNIC）数据，今年上半年中国生成式 AI 用户规模超过 7 亿，占全国人口的一半以上。阿里巴巴拥有《南华早报》。
China counted more than 700 million generative AI users in the first half of this year, representing more than half the nation’s population, according to data from the China Internet Network Information Centre. Alibaba owns the South China Morning Post.