梅赛德斯-奔驰集团正押注印度的增长潜力，尽管其正在应对充满挑战的全球环境，这家豪华汽车制造商预计在印度将迎来创纪录的一年，并计划于2026年推出12款新车型。该公司第三季度在印度销售了超过5400辆汽车，创下该市场有史以来最好的季度业绩，集团董事长奥拉·卡连尼乌斯在接受CNBC-TV18采访时表示。他说，这一业绩增强了公司对印度的信心。
Mercedes-Benz Group is betting on India’s growth potential even as it navigates a challenging global environment, with the luxury carmaker expecting a record year in the country and planning to launch 12 new models in 2026. The company sold more than 5,400 vehicles in India in the third quarter, marking its best-ever quarterly performance in the market, Chairman Ola Källenius said in an interview with CNBC-TV18. The performance has strengthened the company’s confidence in India, he said.“I think this is going to be a record year, and there is no doubt that India has more potential for us,” Källenius said.
“我认为这将是一个创纪录的年份，毫无疑问，印度对我们来说潜力更大，”卡连尼乌斯表示。该公司正处于他描述的历史上最大规模的产品进攻期，今年计划为印度推出12款新车型。梅赛德斯-奔驰还将在浦那推出全电动版GLC，卡连尼乌斯表示，预订量超出预期。印度推进计划实施之际，梅赛德斯-奔驰在其他市场面临压力。
The company is in the middle of what he described as the biggest product launch offensive in its history, with 12 new models planned for India this year. Mercedes-Benz is also set to introduce the all-electric GLC in Pune, with Källenius saying pre-orders have been stronger than expected. The India push comes as Mercedes-Benz faces pressure in other markets.
该公司去年营收下降9%，第三季度调整后的营业利润下降15%。公司还下调了全年展望，中国面临奢侈品和汽车需求下滑。卡连尼乌斯表示，梅赛德斯-奔驰在2026年前三个季度每个季度都在中国以外实现了增长，得益于新产品的支持。公司正通过根据本地需求调整产品以及扩大研发活动来应对中国市场的放缓，而非退出该市场。
The company’s revenue fell 9% last year, while adjusted operating profit declined 15% in the third quarter. It has also lowered its full-year outlook, with China facing a downturn in demand for luxury goods and vehicles. Källenius said Mercedes-Benz had grown outside China in each of the first three quarters of 2026, supported by new products. The company is responding to the slowdown in China by adapting its products to local demand and expanding research and development activity, rather than retreating from the market.
印度战略涵盖制造、研发和技术卡连尼乌斯表示，梅赛德斯-奔驰在印度的战略不仅限于销售汽车。公司计划在浦那的制造设施中增加更多车型，并根据市场需求扩大产量。根据CNBC-TV18的采访，该公司在印度已投资超过3000亿卢比。
India strategy spans manufacturing, R&D and technologyMercedes-Benz’s strategy for India extends beyond selling cars, Källenius said. The company plans to add more models to its manufacturing facility in Pune and grow production in line with market demand. The company has invested more than ₹3,000 crore in India, according to CNBC-TV18’s interview.
卡连尼乌斯表示，该公司目前的车辆组装计划仍侧重于服务印度市场，尽管公司已与印度供应商和技术合作伙伴合作开展全球业务。“就梅赛德斯而言，这不仅仅是‘为印度而印度’，而是‘为世界而印度’，”他说。该公司位于班加罗尔的研发中心正迎来运营30周年，已成为其全球工程网络的关键部分。卡连尼乌斯表示，该中心约有1万名员工，为全球梅赛德斯-奔驰汽车使用的零部件和系统做出贡献。
Källenius said its current vehicle assembly plans remain focused on serving the Indian market, though the company is already working with Indian suppliers and technology partners for global operations.“It's not just India for India; it's India for the world, as far as Mercedes is concerned,” he said. The company’s Bengaluru research and development centre, which is marking 30 years of operations, has become a key part of its global engineering network. The centre has around 10,000 employees and contributes to components and systems used in Mercedes-Benz vehicles worldwide, Källenius said.
他表示，公司将在人工智能领域招募更多人才，并与印度技术合作伙伴和初创企业合作。在印度开发的技术可在当地测试，随后在梅赛德斯-奔驰的全球运营中推广。卡连尼乌斯还强调，班加罗尔团队在支持梅赛德斯-奔驰在英国的F1车队运营方面发挥着作用。AI加速产品开发和工厂自动化卡连尼乌斯表示，人工智能预计将在车辆研发和制造中发挥越来越大的作用。
He said the company would recruit more talent in artificial intelligence and work with Indian technology partners and start-ups. Technologies developed in India could be tested locally and then deployed across Mercedes-Benz’s global operations. Källenius also highlighted the role of the Bengaluru team in supporting Mercedes-Benz’s Formula One operations in the UK.AI to accelerate product development and factory automationArtificial intelligence is expected to play a growing role in vehicle development and manufacturing, Källenius said.
梅赛德斯-奔驰正在开发基于AI的工具，可将产品创建时间缩短多达30%，让工程师在实体生产开始前，有更多时间在虚拟环境中测试车辆和工厂。公司还正从自动化向卡连尼乌斯描述的“机器人化”转变，由具备AI功能的机器人承担越来越复杂的任务。
Mercedes-Benz is working on AI-based tools that could reduce product creation time by up to 30%, allowing engineers to spend more time testing vehicles and factories in virtual environments before physical production begins. The company is also moving from automation towards what Källenius described as “robotization”, with AI-enabled robots taking on increasingly complex tasks.
初步应用集中在物流领域，而装配等更复杂的应用可能在未来两到四年内扩展。卡连尼乌斯否认此类技术会简单地消除工作岗位，称随着技术改变工作性质，员工将转向其他任务。电动化转型因市场而异梅赛德斯-奔驰仍致力于零排放车辆，但卡连尼乌斯表示，电动化的步伐将因充电基础设施、政策和消费者接受度等因素在不同市场有所不同。
Initial applications are in logistics, while more sophisticated uses in assembly could expand over the next two to four years. Källenius rejected the idea that such technologies would simply eliminate jobs, saying workers would move to other tasks as technology changes the nature of work.EV transition to vary by marketMercedes-Benz remains committed to zero-emission vehicles, but Källenius said the pace of electrification would differ across markets depending on charging infrastructure, policy and consumer adoption.
该公司此前曾表示，希望在2030年前做好准备，在条件允许的市场实现全电动化。他表示，在可预见的未来，公司将继续在提供电动车型的同时，提供电动化内燃机车辆。在印度，该公司对其新款电动车（包括电动CLA和即将推出的电动GLC）的需求感到鼓舞。卡连尼乌斯表示，这些车型的预订量已超出预期。印度-欧盟贸易协议被视为增长驱动力卡连尼乌斯将印度与欧盟的自由贸易协议描述为对两个地区都有利，称更紧密的经济联系可能支持业务增长。
The company had previously said it wanted to be ready to go all-electric in markets where conditions allowed by 2030. It will continue to offer electrified combustion-engine vehicles alongside electric models for the foreseeable future, he said. In India, the company is encouraged by demand for its newer electric vehicles, including the electric CLA and the upcoming electric GLC. Källenius said pre-orders for the models had exceeded expectations. India-EU trade deal seen as a growth driverKällenius described the India-European Union free trade agreement as positive for both regions, saying closer economic ties could support business growth.
然而，他表示，该协议不会从根本上改变梅赛德斯-奔驰在印度的战略，该公司已将印度视为增长市场。他表示，任何更大规模的跨境贸易机会都将受到欢迎。该公司在浦那的车辆组装计划仍专注于印度市场，而其供应商和技术合作伙伴关系已扩展到印度之外。“如果和当高端豪华市场跃升到下一个水平时，我们已准备好运营，随市场一同增长，”卡连尼乌斯表示。
However, he said the agreement would not fundamentally alter Mercedes-Benz’s strategy for India, which the company already regards as a growth market. Any opportunity for greater cross-border trade would be welcome, he said. The company’s vehicle assembly plans in Pune remain focused on the Indian market, while its supplier and technology partnerships have already expanded beyond it.“If and when the premium luxury market takes a step up to the next level, we are prepared with our operations to grow with the market,” Källenius said.