初步调查结果标志着欧盟委员会首次将社交媒体平台的推荐系统视为其强大《数字服务法案》所规定的违规行为。
The preliminary findings mark the first time the Commission has focused on a social media platform’s recommender systems as a breach of its powerful Digital Services Act.
欧盟委员会指控抖音国际版（TikTok）违反其在线平台规则，称其设计的算法会将用户引入所谓的“兔子洞”。
The European Commission has accused TikTok of violating its online platforms rules for having designed algorithms that lead users down so-called rabbit holes.
本周五公布的初步调查结果是欧盟委员会首次将社交媒体平台的推荐系统视为《数字服务法案》违规行为。该法案允许对公司处以最高相当于其全球年收入6%的罚款。
The preliminary findings announced Friday mark the first time the Commission has focused on a social media platform's recommender systems as a breach of its powerful Digital Services Act, under which it can issue fines up to 6% of a company's annual global revenue.
“一是我们首次真正正面应对基于互动的推荐系统模式，”一位获准匿名发言的委员会官员说，以便自由表达。
"This is the first time that we are really tackling head-on the engagement-based recommender system model," said one Commission official, who was granted speaking anonymity to speak freely.
这是欧盟执行机构第五次指控抖音国际版违反欧盟规则，尽管迄今尚未对这家中国所有的平台开出罚款。
This is the fifth case of the EU executive accusing TikTok of breaching EU rules, even though it has issued no fines against the Chinese-owned platform.
在周五的声明中，委员会称该公司未充分考虑通过“持续的个性化视频流”将用户引入“兔子洞”的风险，即使这些视频涉及心理健康困扰和身体形象。调查聚焦于心理健康影响，因为“证据最为充分”，另一位官员在被问及这些兔子洞如何助长激进化时如此说明。
In Friday's announcement, the Commission says the company didn't adequately consider the risk of sending users down "rabbit holes" through a "continuous stream of personalised videos, even when those are related to mental health struggles and body image." The investigation focused on mental health impacts because "the evidence was strongest," when asked about how these rabbit holes contribute to radicalization, said another official.
委员会在新闻稿中指出，用户与内容互动越多，即使内容可能有害，系统就越会向其推荐更多此类内容，并指出抖音国际版为遏制兔子洞效应所采取的措施并未取得成效。
The more users interact with content, even if it's potentially harmful, the more of that content they are recommended, the Commission said in its press release, which noted that the measures TikTok has put in place to curb the rabbit hole effect have not been effective.
第一位欧盟委员会官员表示，TikTok 应当更多地考虑“明确”信号，例如标有“我不感兴趣”的按钮，而非隐性信号，如互动情况。互动指标衡量用户与内容互动的程度，例如他们观看视频的时长或点赞的内容。谈到降低这些风险时，该官员表示，补救措施必须有效，而 TikTok 目前的措施并非如此。
TikTok should take into account "explicit" signals like buttons that say "I'm not interested" more than implicit ones, like engagement, said the first Commission official. Engagement metrics measure how much users interact with content, such as how much time they spend watching a video or the content they like. Talking about mitigation of these risks, the official said that remedies have to be effective and that TikTok's current measures are not.
该官员说：“‘我不感兴趣’必须有意义，有实际效果，而不应只是事后的一个想法，然后你又回到旧的推荐系统。”
"To say 'I'm not interested' has to have a meaning, an effective meaning, and not only should not only be an afterthought, and then you go back to the old recommender system," the official said.
《数字服务法》还预见为所有用户提供非个性化信息流，但一位官员表示，只有 0.2% 的 TikTok 用户实际选择了该选项。
The DSA also foresees a non-personalized feed for all users, but only 0.2% of TikTok users actually select that option, one of the officials said.
TikTok 发言人驳回了这一指责，称公司“在保护用户方面有着良好记录”。“欧盟委员会发表了一系列从根本上不准确、且歪曲我们平台架构和我们对用户安全承诺的声明，”该发言人表示。公司现在可以审查证据，为其做法辩护，并试图提出一个监管机构可接受的整改计划，以避免罚款。
A TikTok spokesperson pushed back against the accusation, saying the company "has a strong record" of protecting its users. "The Commission has made a series of statements that are fundamentally inaccurate and distort our platform's architecture and our commitment to user safety," the spokesperson said The company now can examine the evidence, defend its practices and try to come up with a plan to remedy issues that is acceptable to the regulator to avoid fines.
TikTok 已通过就修复方案与欧盟委员会达成一致，结束了一项关于广告透明度的《数字服务法》调查。本文已更新，加入了 TikTok 发言人的声明。
TikTok has managed to close a DSA investigation on advertising transparency by agreeing on fixes with the Commission. The article has been updated with a statement from a TikTok spokesperson.