字号·· | 护眼
海峡时报

欧盟要求TikTok改变“有害的”“为你推荐”信息流EU tells TikTok to change ‘harmful’ For You feed

点「原文对照」整页切到原文,或双击某段只看那段的原文。

欧盟要求TikTok改变其“有害的”“为你推荐”信息流,否则将依据《数字服务法》面临最高相当于全球营业额6%的罚款。

The EU told TikTok to change its “harmful” For You feed or face fines of up to six per cent of worldwide turnover under the Digital Services Act.

布鲁塞尔方面表示,TikTok的算法可能使用户陷入“兔子洞”,并让儿童接触到悲伤、焦虑、身材形象受损以及其他风险内容。

Brussels said TikTok’s algorithm can trap users in “rabbit holes” and expose children to sadness, anxiety, body image harm and other risky content.

TikTok可以为自己辩护,但欧盟希望其做出更有力的设计调整、给予用户更多控制权,并在使用前为儿童提供更安全的平台。人工智能生成布鲁塞尔——欧盟于11月6日要求TikTok改变其个性化“为你推荐”信息流“有害的”设计,否则将依据欧盟数字内容规则面临巨额罚款。

TikTok may defend itself, but the EU wants stronger design changes, more user control and safer platforms for children before use. AI generated BRUSSELS – The EU told TikTok on Nov 6 to change the “harmful” design of its personalised For You feed or risk large fines under the bloc’s digital content rules.

欧盟警告称,TikTok的推荐系统会推送一连串与用户此前互动过的视频相似的视频,从而使儿童和弱势群体接触到可能有害的内容。

The European Union warned that TikTok’s recommendation system exposes children and vulnerable individuals to potentially damaging content by pushing a stream of videos similar to those the user has previously engaged with.

布鲁塞尔指责TikTok因“有害的‘兔子洞’效应”违反《数字服务法》(DSA)。这种效应是指算法向用户推送相关视频,在某些情况下会导致用户接触到更危险的内容。

Brussels accused TikTok of violating the Digital Services Act (DSA) over the “harmful ‘rabbit holes’ effect”, which happens when users are fed related videos based on an algorithm, in some cases leading to more dangerous content.

欧盟委员会表示:“用户与某类内容的互动越多,TikTok的‘为你推荐’信息流算法就会推荐越多类似内容。当这种无休止的重复接触涉及的内容是,例如,关于悲伤、孤立或身材形象的内容时,这种设计可能是有害的。”

“The more a user interacts with a certain type of content, the more TikTok’s ‘For You’ feed algorithm recommends similar content. This design can be harmful when such endless and repeated exposure involves, for example, content about sadness, isolation or body image,” the European Commission said.

即使使用者告诉TikTok他们不喜欢某些内容,该平台的算法仍会继续推荐类似视频。

Even when users tell TikTok they do not like certain content, the platform’s algorithm continues to suggest similar videos.

欧盟表示,TikTok已做出一些调整以减轻风险,但效果不佳,并要求其做出更彻底的设计调整。欧盟委员会举例说明了该平台可以做出的调整,例如:更多地依赖用户的明确偏好,因为欧盟发现该应用的“不感兴趣”按钮“可能不足以改变内容信息流”。停用观看时长作为推荐内容的指标。提高用户控制功能的可及性和易用性,并定期测试其算法。

TikTok has made some changes to mitigate the risks but they were not effective, the EU said, demanding more radical design changes. The commission gave examples of changes the platform could make, such as: Rely more on users’ explicit preferences, because the EU found that the app’s “not interested” button “may not be enough to change the content feed”. Disable viewing time as an indicator to recommend content. Increase the accessibility and ease of use of user controls, and regularly test its algorithm.

欧盟在2月要求TikTok更改“成瘾性设计”功能,并在7月指控该公司让儿童面临网络霸凌和掠夺性行为等风险后,提出了这一要求。

The demand comes after the EU in February told TikTok to change “addictive design” features, and after it accused the company in July of exposing children to risks like cyberbullying and predatory behaviour.

欧盟加大了保护儿童的力度,根据《数字服务法》(DSA)对全球最受欢迎的平台展开调查——这是该集团针对数字巨头的法律武器库的一部分。

The EU has ramped up its efforts to protect children, launching investigations into the world’s most popular platforms under the DSA law – part of the bloc’s legal armoury targeting digital giants.

布鲁塞尔计划进一步推进,强制社交媒体公司在儿童使用前确保平台安全,作为禁止13岁以下儿童使用社交媒体计划的一部分,并仅允许15岁以下青少年在有限、受监管的条件下使用。“反复接触风险”一位欧盟高级官员表示,2月针对TikTok的调查结果侧重于通知等功能,而11月6日的观点则针对算法本身。

Brussels plans to add to this by forcing social media companies to make platforms safe before children use them, as part of plans to ban children under 13 from social media, and permit only limited, supervised access until the age of 15. ‘Repeated exposure risks’A senior EU official said the February findings on TikTok focused on features like notifications, whereas the view on Nov 6 was about the algorithm itself.

观察人士称,TikTok因该算法而广受欢迎,该官员承认欧盟正在针对其基于互动的商业模式。

TikTok is popular because of that algorithm, say observers, and the official admitted the EU was targeting its engagement-based business model.

TikTok现在可以查阅欧盟的档案并针对指控进行辩护,但如果欧盟监管机构的观点得到确认,欧盟委员会可处以高达该公司全球年总营业额6%的罚款。

TikTok can now access the EU’s files and defend itself against the accusations but if the EU regulator’s views are confirmed, the commission can impose a fine of up to six percent of the company’s total worldwide annual turnover.

在初步调查结果中,欧盟表示,TikTok未“充分评估”其推荐算法如何使用户福祉面临风险。

In its preliminary findings, the EU said TikTok did not “adequately assess” how its recommendation algorithm put users’ wellbeing at risk.

欧盟担心,反复接触某些内容可能导致“悲伤或焦虑感增加、对身体不满意、自尊心降低,或现有饮食失调症状加重”。

The EU worried that repeated exposure to certain content could lead to “increased feelings of sadness or anxiety, body dissatisfaction, lower self-esteem, or worsening of existing eating disorders”.

欧盟还在7月根据《数字服务法》展开的调查中,要求Meta更改Facebook和Instagram的“成瘾性设计”。

The EU also told Meta in July to change the “addictive design” of Facebook and Instagram in investigations started under the DSA.

TikTok和Meta在全球范围内面临类似审查,特别是在美国,法院已受理多起关于这些平台对年轻人构成危害的诉讼。

TikTok and Meta are subject to similar scrutiny around the world, especially in the United States where there have been claims lodged with the courts over the dangers the platforms pose to young people.

TikTok 在 9 月同意向阿拉巴马州支付至少 1 亿美元(约 1.2813 亿新元),并为青少年用户实施时间限制和其他限制措施,从而避免了一场审判。

TikTok in September avoided a trial after agreeing to pay Alabama at least US$100 million (S$128.13 million) and enact time limits and other restrictions for teen users.

阅读媒体原文 ↗