亚马逊正将生成式 AI 购物功能引入短信。了解新的 Alexa 短信功能如何让你追踪价格、构建购物车并自动购买商品。亚马逊正通过其生成式 AI 驱动的助手“Alexa for Shopping”推出基于文本的购物体验。基于文本的 Alexa 购物主要功能：这项新功能允许用户通过短信与 Alexa 互动，以搜索产品、比较商品、追踪降价、管理清单，并完全通过自然语言对话完成购买。
Amazon is bringing generative AI shopping to text messaging. Learn how the new Alexa text feature lets you track prices, build carts, and auto-buy items Amazon is rolling out a text-based shopping experience through Alexa for Shopping, its generative AI-powered assistant. Key features of text-based Alexa shopping: The new feature allows users to interact with Alexa via text message to search for products, compare items, track price drops, manage lists, and complete purchases entirely through natural-language conversation.
用户可以发送对话式请求——范围从简单的文本备忘（例如记录狗粮吃完了）到发送食谱或穿搭照片，以查找并订购匹配的食材或商品。购物车管理与结账：AI 代理会以短信回复选项、构建购物车，并在获得客户批准后完成购买。用户还可以开启“自动购买”功能，以便商品在达到目标价格时自动下单购买。价格追踪与历史：该助手能监控降价、查询包裹状态、重新订购过往购买商品，并提供长达一年的价格历史。
Users can text conversational requests—ranging from simple text notes (e.g., noting that you are out of dog food) to sending a photo of a recipe or outfit to find and order matching ingredients or items. Cart management & checkout: The AI agent texts back options, builds carts, and completes purchases with the customer’s approval. Users can also turn on "auto-buy" so an item is automatically purchased when it hits a target price. Price tracking & history: The assistant can watch for price drops, check package statuses, reorder past purchases, and provide up to a year of price history.
通过短信发起的对话可无缝延续至亚马逊移动应用、网站和传统的 Alexa 智能设备。技术要求：由于依赖现代消息传递标准，该功能需要经过验证的美国亚马逊账户，并在兼容智能手机上启用 RCS（富通信服务）（如运行 iOS 18+ 的 iPhone 或受支持的 Android 设备）。
Conversations started via text seamlessly carry over to the Amazon mobile app, website, and traditional Alexa-enabled smart devices. Technical requirements: Because it relies on modern messaging standards, the feature requires a verified U.S. Amazon account and RCS (Rich Communication Services) enabled on compatible smartphones (such as iPhones running iOS 18+ or supported Android devices).
此举标志着竞争激烈的 AI 代理领域出现重大升级，亚马逊旨在让购物者留在其生态系统内，同时防止第三方 AI 中介拦截客户的发现与结账流程。
This move marks a major escalation in the competitive AI agent space, as Amazon seeks to keep shoppers anchored to its ecosystem while preventing third-party AI intermediaries from intercepting customer discovery and checkout.
此次发布紧随亚马逊最近阻止 Meta 的 AI 购物代理 Muse 访问其市场之后，亚马逊称该工具似乎未经授权访问了其在线商店并存储了客户凭证。亚马逊还在 3 月赢得了一项法院命令，阻止 Perplexity 的购物代理 Comet，尽管美国一家上诉法院在 8 月推翻了该禁令。不过，该案件仍在进行中。可用性：该功能最初将以仅限受邀的方式向一小部分美国客户推出，预计在未来几周内将有数百万更多用户获得访问权限。
The launch follows Amazon's recent move to block Meta's AI shopping agent, Muse, from accessing its marketplace, saying the tool appeared to access its online store without authorization and store customer credentials Amazon also won a court order blocking Perplexity's shopping agent, Comet, in March, though a US appeals court overturned the ban in August. However the case remains ongoing. Availability: The feature is initially launching as an invitation-only rollout to a small group of U.S. customers, with millions more expected to gain access in the coming weeks.