据《好莱坞报道》周六报道，YouTube和Meta现在将为亚历克斯·吉布尼关于埃隆·马斯克的纪录片《马斯克》投放付费广告。两家平台此前都拒绝了预告片广告。TikTok和X仍未投放该广告。
YouTube and Meta will now run paid ads for Musk, Alex Gibney’s documentary about Elon Musk, The Hollywood Reporter reported on Saturday. Both had refused the trailer ad. TikTok and X are still not running it.
该媒体周五首次报道了这些拒绝。该片的美国发行商Bleecker Street将于10月9日在影院上映。这部纪录片本月在威尼斯首映。
The outlet first reported the refusals on Friday. Bleecker Street, the film’s US distributor, opens it in cinemas on 9 October. The documentary premiered in Venice this month.
平台表态 YouTube表示，当Bleecker Street将预告片作为广告提交时，其系统曾暂时限制该预告片。
What the platforms said YouTube said its system had temporarily restricted the trailer when Bleecker Street submitted it as an ad.
“经过审核，该广告已获准投放，”YouTube在YouTube上的一篇帖子中表示，该广告应该很快就会上线。据《好莱坞报道》称，截至周六上午晚些时候，还没有人告知Bleecker Street有任何变化。
“Following review the ad has been cleared to run,” YouTube said in a post on YouTube also said the ad should appear soon. As of late Saturday morning, no one had told Bleecker Street of any change, according to The Hollywood Reporter.
“这是一个错误，广告正在恢复，”Meta的一位发言人告诉TechCrunch。
“This was an error and the ads are being restored,” a Meta spokesperson told TechCrunch.
Meta此前已经拒绝了Bleecker Street的上诉，之后才改变立场。
Meta had already turned down an appeal from Bleecker Street before it changed course.
政治内容规则 YouTube、TikTok和Meta都曾告诉Bleecker Street，该广告属于其政治内容规则管辖范围。TikTok和Meta不允许竞选广告或其他政治广告。据该媒体报道，Meta的政策在很大程度上源于剑桥分析丑闻。YouTube允许经过审核的候选人投放竞选广告，并需披露付费信息。
Political content rules YouTube, TikTok and Meta had all told Bleecker Street the ad fell under their rules on political content. TikTok and Meta do not allow campaign or other political ads. Meta’s policy stems largely from the Cambridge Analytica scandal, the outlet reported. YouTube allows campaign ads from vetted candidates, with paid-for disclosures.
预告片中包括马斯克在2024年唐纳德·特朗普竞选集会上的一个镜头。它还提到了2024年大选。
The trailer includes a shot of Musk at a 2024 Donald Trump campaign rally. It also refers to the 2024 election.
X拒绝与Bleecker Street讨论这部电影。它也不会接受该发行商任何即将上映电影的广告。马斯克拥有X，该公司正在欧盟对1.2亿欧元罚款提出异议。
X refused to discuss the film with Bleecker Street. It will not take ads for any of the distributor’s upcoming films either. Musk owns X, which is challenging a €120M fine in the EU.