关键信息: YouTube和Meta平台表示,原本被禁止的、针对争议性亿万富翁埃隆·马斯克的纪录片广告现已在YouTube和Meta的社交媒体平台上重新上线(尽管此前曾短暂被屏蔽)。
YouTube, Meta say ads for Musk now running after brief delays Ads for a documentary putting a critical lens on controversial billionaire Elon Musk have reportedly been banned from both TikTok and X but, after brief delays, are now running on YouTube and Meta's social media platforms.
这部时长近四小时的纪录片预告片于周四发布,该片定于10月9日在影院上映。
The trailer for the nearly four-hour film Musk dropped on Thursday ahead of its Oct. 9 theatrical release.
周五,《好莱坞报道者》(Hollywood Reporter)报道称,独立电影发行商Bleecker Street在尝试为该片在YouTube、TikTok及Meta平台上购买广告时遭到了所有四家平台的拒绝。YouTube、TikTok以及Meta(Facebook和Instagram的母公司)以该片包含“政治内容”为由拒绝了广告投放请求;而由马斯克控制的X平台则未对此发表任何评论。
But on Friday, a story in the Hollywood Reporter said indie distributor Bleecker Street was rejected by all four companies when it attempted to buy ads on the platforms for the film. YouTube, TikTok and Meta — parent company to Facebook and Instagram — reportedly blamed its "political content" while X, which Musk owns, did not comment.
在网友的强烈反对声浪下,YouTube于周六表示已恢复对相关广告的投放。YouTube在X平台上的官方账号中表示:“该广告在提交时被系统暂时屏蔽,经过审核后已被允许再次投放。”Meta的一位发言人向CBC News表示这些广告“是被错误地拒绝的,现已恢复投放”,但未进一步说明具体原因。
In the wake of an online backlash, YouTube said on Saturday that ads for Musk are now running on the platform. "When submitted as an ad, it was temporarily restricted by our system," YouTube said through its updates account on X. "Following review the ad has been cleared to run." A spokesperson for Meta told CBC News on Monday that the ads "were rejected in error and have been restored," without elaborating.
Bleecker Street、TikTok及X平台均未回应记者的置评请求。
Bleecker Street, TikTok and X did not return calls for comment.
TikTok禁止发布付费政治广告;Meta在欧盟等地区也限制政治广告的投放;YouTube允许发布附带透明信息披露的政治广告;而X平台则在美国等地区允许此类广告的发布。
TikTok does not permit paid political ads, and Meta restricts them in some regions such as the European Union. YouTube allows political ads with transparency disclosures, and X permits them in regions including the U.S.
马斯克的“政治影响力”在2024年美国总统大选期间显著增强,他最终加入了唐纳德·特朗普的政府团队,担任负责削减政府开支的部门负责人。虽然他后来离开了政府,但他依然是一个极具争议性且直言不讳的人物。
Musk's political profile rose sharply when he campaigned for U.S. President Donald Trump's re-election in 2024 and ultimately joined his administration as head of the budget-slashing Department of Government Efficiency. He has since left the administration, but remains a divisive and outspoken figure.
尽管该纪录片的预告片中包含马斯克在竞选活动中的片段,但目前尚不清楚这些内容是否符合平台规定的政治广告投放标准。
But while Musk's trailer includes brief clips from his appearances on the campaign trail, it's unclear how this would qualify it as the type of campaign ads covered by platforms' restrictions.
这部影片的主题之一,是这个世界上最富有的人据称如何试图控制网络讨论——影片深入探究了他收购Twitter(现更名为X)的交易,以及马斯克尽管表面上鼓吹言论自由,却可能利用星链卫星不当影响2024年大选的指控。“审查型平台”在YouTube和Meta表示已批准相关广告后,导演亚历克斯·吉布尼称,“公众压力起了作用。”
One of the topics of the film is how the richest man in the world has allegedly aimed to control conversation online — digging into his purchase of Twitter, now X, and allegations that Musk, despite his free-speech stylings, may have used his Starlink satellites to improperly influence the 2024 election. 'Censorious platforms' After YouTube and Meta said they had OK'd the ads, director Alex Gibney said the "public pressure worked."
他周六写道:“这些审查型平台让步了。”吉布尼后来援引了马斯克2022年收购Twitter时发布的一份新闻稿,其中称:“言论自由是民主制度正常运转的基础,Twitter则是数字广场,人们在这里讨论关乎人类未来的重大事务。”他写道:“X会允许为我的电影《马斯克》投放预告片广告吗?这部电影讲的是这位自称‘言论自由绝对主义者’的人。”
"The censorious platforms backed down,” he wrote Saturday on Gibney later posted a 2022 quote from a Musk press release about his acquisition of Twitter, in which he stated "free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated." "Will X allow ads for the trailer for my film 'Musk,' about the self-proclaimed 'free-speech absolutist?'" he wrote.
自2023年吉布尼宣布有意拍摄这部影片以来,马斯克一直称其为“抹黑之作”。本月早些时候,该片在威尼斯电影节首映后,马斯克在X上称吉布尼是“一个可怕的人”和“一个早就迷失方向的 bitter old man( bitter old man)”并威胁要就影片对星链卫星的影射采取法律行动。这部电影获得了评论界的广泛赞誉。
Since 2023, when Gibney announced his intent to make the film, Musk has consistently called it a "hit piece." He called Gibney "a horrible human" and "a bitter old man who lost the plot long ago" on X in the wake of the film’s debut at the Venice Film Festival earlier this month.
在特朗普执政期间,美国司法部要求欧盟撤销对埃隆·马斯克处以的1.37亿美元罚款。马斯克称关于他的纪录片是“抹黑作品”。
He also reportedly threatened the production with legal action over its insinuations about the Starlink satellites. The film has been widely praised by critics.
特斯拉汽车撞上住宅并导致一名76岁女性死亡后,该公司正接受调查。
Justice Department under Trump asks EU to scrap $137M US fine for Elon Musk's Elon Musk calls documentary about him a 'hit piece' after buzzy debut Tesla being investigated after car drives into home, killing 76-year-old woman Vulture, the arts wing of New York magazine, called it a “damning” portrayal of Musk that left the reviewer “terrified at how much money and power he’s accrued,” while the trade paper Variety called it a "lacerating portrait of technocratic brilliance, power lust and crackpot delusion."
《Vulture》(《纽约杂志》的艺术版块)称这部纪录片对马斯克的描绘“极具杀伤力”,评论者对马斯克积累的财富和权力感到震惊;而商业杂志《Variety》则称这部纪录片“深刻揭示了马斯克的技术天赋、对权力的渴望以及他的疯狂妄想”。今年,不止马斯克这位科技亿万富翁会成为媒体关注的焦点。
Musk isn't the only tech billionaire coming under the camera this year.
由亚伦·索金编剧的电视剧《The Social Reckoning》(《The Social Network》的续集)将于下个月由索尼公司发行。这部剧聚焦于马克·扎克伯格的生平。
Aaron Sorkin's dramatized The Social Reckoning, a followup to 2010's The Social Network, which Sorkin wrote, which puts the spotlight on Mark Zuckerberg, will be released by Sony next month.