唐纳德·特朗普总统从未患过注意力缺陷症。我们的也许有。他的，从没有。
President Donald Trump has never suffered from an attention deficit. Ours, maybe. His, never.
十多年来，特朗普展现了一种近乎超自然的能力，决定美国人将谈论什么。一个绰号。一条 Truth Social 动态。一场口水仗。一场集会。一项关税。一句威胁。一记深夜重拳，打向胆敢批评他的人。
For more than a decade, Trump has demonstrated an almost supernatural ability to decide what America will talk about. A nickname. A Truth Social post. A feud. A rally. A tariff. A threat. A late-night broadside against somebody who had the gall to criticize him.
为在十一月获胜，共和党需借鉴奥巴马的策略 特朗普抛出球，华盛顿和媒体便追逐它。但随着中期选举临近，一些有趣的事情正在发生。共和党面临残酷的中期选举逆风。六股力量或助其打破历史规律。国家可能厌倦了追逐。
TO WIN IN NOVEMBER, REPUBLICANS NEED TO TAKE A PAGE FROM OBAMA’S PLAYBOOK Trump throws the ball and Washington and the media chase it. But something interesting is happening as we head toward the midterms. REPUBLICANS FACE BRUTAL MIDTERM HEADWINDS. SIX FORCES COULD HELP THEM DEFY HISTORY. The country may be getting tired of chasing.
最新的福克斯新闻民调包含一个本应在白宫内以巨大红字闪烁的数字：在未提供选项的情况下，被问及国家面临的最重要问题时，34%的受访选民表示是生活成本。另有14%表示是经济和就业。福克斯新闻权力榜：经济里有什么？
The latest Fox News poll contains a number that should be flashing in giant red letters inside the White House: Asked, without being given a list, to name the most important issue facing the country, 34% ofed voters said the cost of living. Another 14% said the economy and jobs. FOX NEWS POWER RANKINGS: WHAT’S IN AN ECONOMY?
没有其他议题能与之相比。移民为8%。与伊朗的冲突为4%。尽管 AI 和数据中心消耗了美国企业界约94%的关注氧气，却仅得1%。选民毫不含糊。
Nothing else came close. Immigration was at 8%. The war with Iran, 4%. AI and data centers, despite consuming approximately 94% of the oxygen in corporate America,ed at 1%. Voters are not being subtle.
问题不在经济，蠢货。美国人基于个人经济状况投票 他们在说：是物价，蠢货。然而，政治对话的大部分似乎发生在别处。
IT’S NOT THE ECONOMY, STUPID. AMERICANS VOTE BASED ON THEIR PERSONAL ECONOMY They are saying: It's the prices. Stupid. And yet much of the political conversation seems to be happening somewhere else.
共和党刚获得一份国会争夺战的强力新策略。内容如下 特朗普在与媒体交锋。他在谈论前任。他在应对伊朗、中国、移民和 AI。其中一些问题至关重要。总统无法整天盯着鸡蛋价格看。但选民体验总统职位的方式不是政策研讨会。
REPUBLICANS JUST GOT A POWERFUL NEW PLAYBOOK FOR THE BATTLE FOR CONGRESS. HERE'S WHAT'S INSIDE Trump is battling the media. He is talking about his predecessor. He is dealing with Iran, China, immigration and AI. Some of those issues are enormously consequential. Presidents do not get to spend their days staring at the price of eggs. But voters don't experience the presidency as a policy seminar.
创纪录油价挤压美国人，夏季旅行季结束、中期选举逼近、伊朗战争持续 他们在杂货店体验它。在加油站。
RECORD GAS PRICES SQUEEZE AMERICANS AS SUMMER TRAVEL SEASON ENDS, MIDTERMS LOOM AND IRAN WAR WAGES ON They experience it at the grocery store. At the gas pump.
伊朗战争被忽视的影响：如何让食品杂货、亚马逊包裹和新房变得更贵 当水电费账单寄来时。当他们看买房、看病或填满购物车的成本时。
THE OVERLOOKED WAY THE IRAN WAR IS MAKING GROCERIES, AMAZON PACKAGES AND NEW HOMES MORE EXPENSIVE When the utility bill arrives. When they look at what it costs to buy a house, see a doctor or fill their grocery cart.
报告称：联邦重点机构花费数十亿美元 未让美国人的购房梦变得更容易 而在这些问题上，福克斯的民调数字对政府不利。62%的人认为食品杂货价格是一个主要问题。61%的人对汽油价格持相同看法。54%的人认为住房是问题。52%认为医疗保健是问题。而63%的人认为特朗普政府让经济变得更糟。
BILLIONS SPENT BY KEY FEDERAL AGENCY HASN'T MADE AMERICAN DREAM OF HOMEOWNERSHIP ANY EASIER: REPORT And on those questions, the Fox numbers are difficult for the administration. Sixty-two percent say grocery prices are a major problem. Sixty-one percent say the same about gas prices. Fifty-four percent say it about housing. Fifty-two percent about health care. And 63% say the Trump administration has made the economy worse.
政府可以引用自己的经济强劲数据。就业市场保持韧性，股市表现强劲。福克斯自己的分析最近也指出了就业增长和4.1%的失业率。
The administration can point to its own economic strength data. Employment has remained resilient, and the stock market has performed strongly. Fox's own analysis recently noted job growth and unemployment of 4.1%.
但这就是总统（以及广大政治家）发现的一条令人恼火的政治铁律：你无法告诉选民该如何感受经济。是他们告诉你。对乔·拜登总统如此，对唐纳德·特朗普亦然。
But this is where presidents (and politicians writ large) discover one of the more irritating rules of politics: You don't get to tell voters how they feel about the economy. They tell you. That was true for President Joe Biden. It is true for Donald Trump.
拜登在总统任期的大部分时间里，都在引用比公众情绪健康得多的宏观经济统计数据。通胀在下降。就业在增加。经济避免了许多经济学家预测的衰退。而选民不断说出类似的话：那很好。你知道一打鸡蛋多少钱吗？
Biden spent much of his presidency pointing to macroeconomic statistics that were considerably healthier than the public mood. Inflation was coming down. Jobs were being created. The economy had avoided the recession many economists predicted. And voters kept saying some version of: That's lovely. Do you know how much a dozen eggs cost?
特朗普比几乎任何人都更懂得这种脱节。他将经济挫败感转化为政治燃料。现在他占据了讲台。这意味着他也背负起了这个问题。
Trump understood that disconnect better than almost anyone. He turned economic frustration into political fuel. Now he owns the podium. Which means he also owns the problem.
路透社与益普索近期的一项民意调查显示，仅有17%的美国成年人认可特朗普在应对生活成本问题上的表现。在该项调查中，他的总体支持率为32%。福克斯新闻采用不同方法对选民进行的民调显示，他的总体支持率为39%，在通胀问题上的支持率为24%。尽管民调方式各异、受访群体不同，但警示信号是一致的：负担能力是本届政府的一大软肋。
A recent Reuters/Ipsos poll found only 17% of U.S. adults approved of Trump's handling of the cost of living. His overall approval was 32% in that survey. Fox, pollinged voters with a different methodology, put his overall approval at 39% and his approval on inflation at 24%. Different polls, different populations, same warning light: affordability is a major vulnerability for the administration.
这正是特朗普最强大的传播优势可能转化为劣势的地方。他对比现代任何政治人物都更懂得如何吸引注意力。他知道如何打断对方，知道如何挑起事端，也知道如何让自己成为主角。但吸引注意力和说服他人并不是一回事。吸引注意力是让所有人都看向你。说服他人则是让他们以不同的视角看待问题。
This is where Trump's greatest communications strength can become a weakness. He understands attention better than perhaps any political figure of the modern era. He knows how to interrupt. He knows how to provoke. He knows how to make himself the main character. But attention and persuasion are not the same thing. Attention is getting everyone to look at you. Persuasion is getting them to look at the problem differently.
而眼下，选民们似乎面临着一个他们并不想改变看法的问题。他们想要的是解决问题。
And right now, voters appear to have a problem they don't particularly want changed. They want it solved.
福克斯民调中还隐藏着另一个发人深省的数据。当被问及更信任哪个政党处理通胀问题时，民主党目前领先共和党15个百分点。但同一项民调也给出了一个重要的限定条件：信任民主党处理通胀的选民，认为其原因是“共和党表现不力”的可能性，略高于认为“民主党政策能降低物价”的可能性。这算不上是对任何一方的赞美，更像是给那些被选民认为“充耳不闻”的政党下达的逐客令。正因如此，中期选举的传播挑战或许比华盛顿方面所设想的要简单得多。
There is another revealing number buried in the Fox poll. Democrats currently hold a 15-point advantage over Republicans when voters are asked which party they trust more on inflation. But the same poll offers an important qualification: voters who trust Democrats on inflation are slightly more likely to say it is because Republicans have failed than because they believe Democratic policies will lower prices. That isn't exactly a love letter to either party. It's an eviction notice to whoever voters think isn't listening. And that's why the midterm communications challenge may be simpler than Washington is making it.
特朗普不需要寻找其他议题。他已经有一个核心议题了，那就是负担能力。其他所有论点都可以围绕这一点展开。中国？与中国竞争对美国就业和物价意味着什么？人工智能？它对我的工资单和电费账单意味着什么？
Trump doesn't need another subject. He has one. Affordability. Every other argument can run through it. China? What does competing with China mean for American jobs and prices? AI? What does it mean for my paycheck and electric bill?
伊朗？旷日持久的冲突对汽油价格和全国范围内的货物运输成本意味着什么？税收和关税？我需要支付多少钱？
Iran? What does a prolonged conflict mean for gasoline and the cost of moving goods around the country? Taxes and tariffs? What will I pay?
沟通的机会并不在于少谈论世界，而在于将世界转化为人们实际的生活体验。特朗普的政治天赋一直在于他有一种本能，能在政治建制派弄清楚如何谈论某件事之前，就先发现人们当下的感受。2016年，这种感受是“颠覆”。2024年，则是对物价、移民以及国家发展方向的挫败感。
The communications opportunity isn't necessarily to talk less about the world. It's to translate the world into the lives people are actually living. Trump's political genius has always been his instinct for finding the thing people are feeling before the political establishment figures out how to talk about it. In 2016, that was disruption. In 2024, it was frustration with prices, immigration and the direction of the country.
到了2026年，选民们再次明确地告诉华盛顿，什么让他们感到困扰。
CLICK HERE FOR MORE FOX NEWS OPINION In 2026, voters are once again telling Washington exactly what's bothering them.
问题在于华盛顿是否在倾听。特朗普依然能让美国人关注他。而现在更艰巨的任务是，让他说服美国人，他所关注的正是他们所关注的。
The question is whether Washington is listening. Trump can still make America look. The harder task now is convincing Americans that he's looking at what they're looking at.