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大西洋月刊

特朗普对现代媒体的误解What Trump Misunderstands About Modern Media

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杰克·伦德伯格著南北战争前,随着现代美国新闻业开始成形,报纸以惊人的速度大量涌现,小说家科尼利厄斯·马修斯不禁 wondered:这种泛滥究竟应何时才会停止,还是根本不该停止?既然新闻界是“自由的保障,而我们拥有的保障越多,就越自由”,那么或许每个人、每个地方都可以自行创办一份专属的每日“报纸”,在上面以“辛辣有力的文风”书写自己与他人。

By Jake Lundberg As modern American journalism began taking shape before the Civil War and newspapers were entering the world at staggering rates, the novelist Cornelius Mathews wondered at what point the profusion should stop, or whether it should stop at all. Because the press is the “palladium of liberty, and the more palladiums we have the freer we are,” perhaps everyone, everywhere, should just issue their very own daily “sheet” in which they can write of themselves and others “in a good pungent style.”

这个构想最初是马修斯在1842年的小说《波弗·霍普金斯的生涯》中以玩笑形式提出的。如今,这本书读起来冗长乏味,而且大多无人问津,但它却洞察到了一个正在浮现的真相:在这个信息泛滥的世界里,吹嘘和自我推销将成为一种生活方式。

The vision came as a joke in Mathews’s 1842 novel, The Career of Puffer Hopkins. Ponderous and mostly unreadable now, the book nonetheless divined an emerging truth of a world awash in information: Puffery and self-promotion would become a way of life.

180多年后,事实上,每个人都有能力在网上发布自己的“报纸”,不仅每天一次,而且想发多少次都可以——美国总统本人就拥有促成这一点的平台之一。在这个全新的媒体格局中,新闻业的角色依然备受争议。两周前,唐纳德·特朗普通过他的Truth Social账号宣布,禁止三家媒体机构——CNN、MS NOW和Politico——进入白宫区域。

A little more than 180 years later, everyone does, in fact, have the capacity to publish their own “sheet” online, not just once a day but as often as they like—and the president of the United States owns one of the platforms that makes this possible. In this new media landscape, the role of journalism remains contested. Two weeks ago, Donald Trump went on his Truth Social account to announce that three media outlets—CNN, MS NOW, and Politico—would be banned from the White House grounds.

一名联邦法官迅速阻止了这一措施。按照临时限制令,这三家媒体机构在寻求长期禁令期间已恢复进入白宫的权利,不过,CNN仍被排除在部分记者团职责之外,包括随总统出行等报道安排。双方你来我往的交锋,体现了一种自理查德·尼克松担任总统以来便贯穿保守派政治的张力:总统越是被赋予直接向美国人讲述自身故事的权力,就越不能容忍新闻业讲述与此竞争、不同的故事。

A federal judge quickly blocked the move, and the three outlets have since regained access to the White House under a temporary restraining order while they seek a longer-term injunction (though CNN continues to be excluded from some press-pool duties, including presidential travel). The back-and-forth embodies a tension that has run through conservative politics since Richard Nixon’s time in office. The more empowered presidents have become to tell their stories directly to Americans, the more intolerant they’ve become of journalism’s ability to tell competing ones.

1973年,大卫·怀斯为《大西洋月刊》撰稿时,精准记录了这一局面。他报道称,尼克松政府虽然拥有一种令外界关注的巨大力量,而这种力量几乎是二战前任何总统都不曾拥有的,但该政府对媒体充满敌意。尼克松知道,电视让总统能够直接面对公众讲话,而不必依赖新闻界中的中间人传达信息。1952年,他在“跳棋演讲”中为自己辩护,回应有关财务不端的指控,并从中吸取了这一教训。

Writing for The Atlantic in 1973, David Wise captured this dynamic at work. He reported on how Nixon’s administration seethed with hostility toward the media, even as it enjoyed a power to command attention virtually unknown by any president before World War II. Television, Nixon knew, made it possible for the president to speak face-to-face with the public rather than needing to rely on intermediaries in the press. He learned the lesson in 1952, when he defended himself against financial-impropriety allegations in his “Checkers” speech, which saved his place on the presidential ticket with Dwight Eisenhower as well as his entire political career.

这场演讲不仅挽救了他与德怀特·艾森豪威尔搭档竞选总统副手的资格,也挽救了他的整个政治生涯。共和党曾为尼克松在NBC上的那次出镜支付7.5万美元,但总统此后可以免费在电视上露面,而且大体上想上就上。1971年,有记者就尼克松频繁要求购买电视广告时段一事询问时任NBC总裁朱利安·古德曼。据报道,古德曼说:“我们的态度与对待历任总统时一样:只要是他想要的,什么都行,他妈的。”但尼克松及其亲信并不满足。

The Republican Party had paid NBC $75,000 for that appearance, but presidents could go on television for free, and more or less at will. Responding to a question in 1971 about Nixon’s frequent requests for TV spots, then–NBC President Julian Goodman reportedly said, “Our attitude is the same as our attitude toward previous presidents: He can have any goddamn thing he wants.”

从1968年胜选的那一刻起,他们便明确表示,要反击那些对政府不利、不利的报道和评论。怀斯详细提到,1968年选举之夜,副总统斯皮罗·阿格纽的一名幕僚建议:“我们大家何不各找一个记者狠狠揍一顿?”(事实证明,一名驻华盛顿记者无意中听到了这番言论,并将此事报道出来。)1969年,阿格纽发表了两场演讲,把新闻界描绘成既严重脱离社会现实,又经常误导公众。

But that was not enough for Nixon and his circle, and from their moment of victory in 1968, they articulated a desire to fight back against unflattering coverage and commentary. As Wise detailed, one member of Vice President Spiro Agnew’s staff suggested on Election Night, “Why don’t we all get a member of the press and beat him up?” (As it happened, a Washington correspondent overheard the suggestion and reported on it.) In 1969, Agnew made a pair of speeches portraying the press as both deeply out of touch and guilty of misleading the public.

阿格纽暗示,可以把记者“逐出我们的社会,而我们所感到的遗憾,不会比从一桶苹果中挑出烂苹果扔掉更多”。1972年,《新闻日报》的一名专栏作家参加了一场提前放映会,观影期间,身后的人用力揪住他的头发,力度之大,以至于他的头撞到了座椅上。

Journalists, Agnew suggested, could be separated “from our society with no more regret than we should feel over discarding rotten apples from a barrel.”Later, in 1972, a Newsday columnist attended an advance film screening, during which he felt his hair being yanked by the person behind him with such force that his head hit the seat.

他身后的人是尼克松的幕僚长鲍勃·霍尔德曼,那位专栏作者此前曾对他作过颇为批评性的报道。当时放映的电影是《教父》。尼克松本人也在登月后不久开玩笑说月球岩石——人们担心这些岩石可能受到外星微生物污染——应该送给新闻界人士。

The person behind him was Nixon’s chief of staff, Bob Haldeman, whom the columnist had profiled somewhat critically. The film being screened was The Godfather. For his part, Nixon himself joked soon after the moon landing that lunar rocks—feared to be contaminated with extraterrestrial germs—should be sent to members of the press.

口头恐吓和仗势欺人仅仅是个开端。1971年,军事情报分析员丹尼尔·埃尔斯伯格将《五角大楼文件》泄露给《纽约时报》后,司法部长试图阻止这些文件发表(同年晚些时候,“白宫水管工”闯入埃尔斯伯格精神医生的办公室,希望找到打击埃尔斯伯格声誉的办法)。同样是在1971年,联邦调查局开始调查哥伦比亚广播公司记者丹尼尔·肖尔;他因自己的报道而名列尼克松臭名昭著的“敌人名单”。

The rhetoric and bullying was only the beginning. After the military analyst Daniel Ellsberg leaked the Pentagon Papers to The New York Times in 1971, the attorney general sought to block their publication (later that year, the “White House plumbers” would break into the office of Ellsberg’s psychiatrist in hopes of finding ways to discredit Ellsberg). Also in 1971, the FBI began conducting an investigation of the CBS correspondent Daniel Schorr, who was on Nixon’s infamous “enemy list” for his reporting.

联邦探员企图挖掘肖尔的黑料;调查一旦公开,白宫官员便谎称,他们只是在为肖尔申请的一份联邦政府职位进行背景审查,而他根本没有申请过这份工作。理查德·哈里斯在1973年的《纽约客》杂志中指出,这类恐吓行为实际上已使政府在许多问题上的新闻报道措辞趋于温和。因此,造成巨大讽刺的是,最终给新闻界提供材料、进而摧毁尼克松总统任期的,与其说是记者们的敌意,不如说是尼克松及其亲信所犯下的种种劣行。

Federal agents attempted to dig up dirt on Schorr, and once their inquiries made the investigation public, White House officials falsely claimed to have been conducting a background check for a federal job for which Schorr had not applied. Such acts of intimidation, Richard Harris argued in The New Yorker in 1973, had actually succeeded in softening press coverage of the administration on a host of issues. It is no small irony, then, that it was less the hostility of journalists than the transgressions of Nixon and those in his circle that gave the press the story that would destroy his presidency.

尼克松辞职50多年后,特朗普 presents 一个颇为耐人寻味的案例:作为媒体格局碎片化的推动者和受益者,他一方面热衷于削弱新闻界的公信力,另一方面又享受着新闻界的赞扬。他围绕持续破坏主流媒体声誉的努力塑造自己的政治形象;在其任内,记者被逐出五角大楼和白宫。与此同时,特朗普政府不断炒作丑闻,使总统得以不受追究地行事,这种待遇连尼克松都会艳羡。

More than 50 years on from Nixon’s resignation, Trump presents a curious case: As both an agent and a beneficiary of the fracturing media landscape, he is at once eager to both undermine the credibility of the press and bask in its plaudits. He built his political persona around persistent efforts to ruin the reputation of mainstream outlets, and under his administration, members of the press have been banished from the Pentagon and the White House. Meanwhile, the Trump administration’s relentless drumbeat of scandal allows the president to operate with an impunity that Nixon would have envied.

媒体及其受众根本不可能跟上。J·D·万斯今年6月在尼克松图书馆所说的话很可能没错:放在今天,水门事件只会成为“一条时长12小时的新闻”。

Neither the media nor its audience can possibly keep up. J. D. Vance may well have been right when he claimed in June, at the Nixon Library, that Watergate would be a “12-hour news story” today.

特朗普成功实现了马修斯在19世纪40年代就提出的设想——他可以绕过中间人,直接向公众发声;还可以发行自己的“报纸”,并将其命名为Truth Social。但他仍然渴望控制那些他无法拥有的平台上所报道的每一条新闻。CNN报道称,在禁止三家媒体进入的前一周,他的一名高级助手纳塔莉·哈普给他播放了一些据称令他怒不可遏的新闻片段。

Trump has managed to realize the vision that Mathews had back in the 1840s—by being able to speak directly to the public without a middleman; by printing his own sheet, which he named Truth Social. But he still yearns to control every story on the platforms he can’t own. CNN reported that one of his top aides, Natalie Harp, showed him media clips that allegedly infuriated him the week before the ban on the three outlets.

特朗普由此仍被困在一个由电视驱动的媒体环境中,而这个环境正是他曾帮助动摇的。尽管多年来公众对新闻界的信任已大幅下降,尽管特朗普凭借强大的社交媒体影响力可以直接触达美国民众,但正如我的同事大卫·A·格雷厄姆上周所写,他依然对新闻报道的力量抱有一种“将其奉若护符般的信念”。

In this way, Trump remains locked in the TV-driven media environment that he helped destabilize. Even though the public’s trust of the press has drastically declined over the years, and even though Trump has a direct line to Americans via his robust social-media presence, he still demonstrates a “talismanic belief in the power of news coverage,” my colleague David A. Graham wrote last week.

和尼克松一样,特朗普渴望控制的不仅是自己讲述的故事,还有别人讲述的关于他的故事。他想拥有各种媒介的一切优势——发行自己的“报纸”,在节目中担任主角,并最终决定这出戏如何收场。现代社会并非如此运作,但他几乎不可能停止尝试。

Like Nixon, Trump desires control not just of his story but of the stories told about him. He wants to have all of the advantages of every medium—to print his own sheet, to star in the show, and to decide how the show will ultimately play out. Modern life doesn’t work that way, but there is little chance that he’ll stop trying.