巴西利亚，10月6日--据知情人士透露，在经历了巴西总统选举第一轮激烈的第一轮后，总统路易斯·伊纳西奥·卢拉·达席尔瓦（Luiz Inacio Lula da Silva）急于彻底改革他的竞选沟通，以吸引数百万没有投票的巴西人。
BRASILIA, Oct 6 - After a bruising first round of Brazil's presidential election, President Luiz Inacio Lula da Silva is rushing to overhaul his campaign communications to engage millions of Brazilians who did not vote, according to people close to the campaign.
在周日的投票中，卢拉落后右翼参议员弗拉维奥·博尔索纳罗近2个百分点（约220万张选票），使这位三届左翼人士在10月25日的决选中处于劣势。
Lula finished nearly 2 percentage points — about 2.2 million votes — behind right-wing Senator Flavio Bolsonaro in Sunday's vote, making the three-term leftist the underdog in an October 25 runoff.
当市场为博尔索纳罗的胜算欢呼时，卢拉的盟友周一在巴西利亚会面，重新集结并计划品牌重塑。
As markets cheered Bolsonaro's odds, Lula's allies met in Brasilia on Monday to regroup and plan a rebrand.
在会议上，卢拉推行了内部所谓的“恐惧策略”，以提醒选民他所说的博尔索纳罗担任总统将对大众社会福利构成的风险。
At the meeting, Lula pushed what is being dubbed internally the "fear strategy" to remind voters of the risks a Bolsonaro presidency he says would pose to popular social benefits.
接近竞选团队的人士表示，卢拉将这些信息归咎于未能影响到足够多的年轻人和女性。
People close to the campaign say Lula blames the messaging for failing to reach enough young people and women.
一些党内人物指出，卢拉的社会通讯部长西多尼奥·帕尔梅拉（Sidonio Palmeira）推行了主权和关键矿产等不太容易理解的主题，他的商业伙伴劳尔·雷贝洛（Raul Rebelo）负责竞选活动的信息传递。一则电视竞选广告完全致力于稀土。
Some party figures point to Lula's social communications minister, Sidonio Palmeira, whose business partner Raul Rebelo runs the campaign's messaging, for pushing less accessible themes like sovereignty and critical minerals. One TV campaign advert was devoted entirely to rare earths.
两名竞选人士表示，雷贝洛目前将留下来，但更激进的战略家奥塔维奥·安图内斯预计将加入国家队。
Rebelo is staying for now, but Otavio Antunes, a more aggressive strategist, is expected to join the national team, two people with the campaign said.
卢拉领导的工人党正在争取支持少数候选人的900多万选民，但主要针对周日弃权的创纪录的3300万选民，该党将其归因于对卢拉的冷漠而不是反对。
Lula's Workers' Party is courting the 9 million-plus voters who backed minor candidates, but mainly targeting the record 33 million who abstained on Sunday, which it attributes to apathy rather than opposition to Lula.
劳动党社交媒体上的一则新广告警告称，“一些损失无法挽回”，因为列出政府计划的纸片（包括向偏远地区派遣医生和高于通胀的养老金增加）是一个公开的打击。
A new Workers' Party social media ad warns that "some losses can't be undone," as slips of paper naming government programs, including one sending doctors to remote areas and above-inflation pension increases, blow from an open hand.
博尔索纳罗的新闻办公室没有立即回应置评请求。在最近的一次采访中，他承诺保留卢拉创建的巴西旗舰现金转移计划“家庭补助”，并让受助人即使在找到正式工作或创业后仍继续使用该计划。
Bolsonaro's press office did not immediately respond to a request for comment. In a recent interview, he pledged to keep Bolsa Familia — Brazil's flagship cash-transfer program created by Lula — and let recipients stay on it even after finding formal work or starting a business.
竞选协调员保罗·冈本（Paulo Okamoto）表示，距离竞选活动还有不到三周的时间，该竞选活动将建立一个左倾影响者网络，以帮助社交媒体的推动。
With less than three weeks to go, campaign coordinator Paulo Okamoto said the campaign would build a network of left-leaning influencers to aid the social media push.
卢拉本人可能会成为一个障碍。这位80岁的老人没有带手机，经常批评银幕文化。
Lula himself could prove an obstacle. The 80-year-old does not carry a phone and often criticizes screen culture.
虽然卢拉周一承诺制作更多社交视频--他称之为“自拍照”--但他也表示，他希望在决选前进行更多电台采访。
While he promised Monday to make more social videos — which he calls "selfies" — Lula also said he wants to do more radio interviews before the runoff.