派拉蒙与华纳兄弟正逐步接近达成交易,但远未脱离险境。作者:Shirley Li 上周四,在《大西洋月刊》节(The Atlantic Festival)的一场小组讨论中,加利福尼亚州总检察长罗布·邦塔(Rob Bonta)似乎确信,好莱坞数十年来最大的反垄断案将朝着对他有利的方向发展。他告诉我的同事昆塔·尤雷奇克(Quinta Jurecic),由12位总检察长组成的联盟对拟议中的派拉蒙-华纳兄弟合并案提起的反垄断诉讼正在获胜。
Paramount and Warner Bros. are inching closer toward closing a deal, but they won’t be anywhere out of the woods. By Shirley Li Last Thursday, during a panel discussion at The Atlantic Festival, California Attorney General Rob Bonta seemed confident that the biggest antitrust case Hollywood has seen in decades would go his way. He told my colleague Quinta Jurecic that the coalition of 12 attorneys general who’d filed an antitrust lawsuit against the proposed Paramount–Warner Bros. merger were winning their case.
该联盟已说服派拉蒙将交易完成时间推迟至明年夏天,并争取到了三月的有利审判日期。但邦塔表示:“我们始终愿意坐到谈判桌前。”这似乎正是上周发生的事。派拉蒙已就诉讼达成和解,结束了数月的谈判。尽管该协议仍需法官批准,但该公司已扫清完成其1110亿美元收购华纳兄弟探索公司(Warner Bros. Discovery)的最大障碍。
The group had persuaded Paramount to not close the deal until next summer, and they’d landed a favorable trial date in March. But, Bonta said, “we are always open to coming to the table.”That seems to be exactly what happened. Last week, Paramount settled the lawsuit, ending months of negotiations. Though the agreement still has to be approved by a judge, the company has cleared its biggest hurdle to completing its $111 billion takeover of Warner Bros. Discovery.
此举为派拉蒙节省了大量资金——该公司曾承诺,若交易未在9月底前完成,每拖延一天需向华纳兄弟股东支付700万美元——同时似乎满足了邦塔及其同行总检察长的多项要求,包括将两家制片厂保留在加利福尼亚州。
The move saved Paramount plenty of cash—the company had pledged to pay Warner Bros. shareholders $7 million for each day past the end of September that the deal failed to close—while appearing to satisfy many of the requests of Bonta and his fellow attorneys general, including keeping both studios in California.
尽管如此,邦塔在上周周一的新闻发布会上仍表达了不满。他说:“和解协议并非对此次合并的支持投票。”借用一部经典华纳兄弟电影的话(此处为戏仿),这似乎是一段令人不适的友谊的开始。以下是四个原因——随着合并临近终点,这些问题依然悬而未决。
Still, Bonta, at a press conference last Monday, expressed disapproval. “The settlement is not a vote of support for this merger,” he said. To misquote a classic Warner Bros. film, this seems to be the beginning of an uncomfortable friendship. Below are four reasons—all lingering questions as the merger nears its finish line.
和解协议规定,合并后的公司在成立的前两年内每年至少发行30部电影,随后三年内每年至少发行32部,否则需支付财务罚金。这个数字能够实现吗?
The settlement stipulates that the merged company must release at least 30 films a year for the first two years of its existence, and 32 films a year for the following three years, or pay a financial penalty. Is that number achievable?
对于一家独立的电影制作公司来说,要达到这些目标确实非常困难。根据协议规定,每年至少有四部电影必须是独立制作的作品,同时至少有20部电影需要在全国范围内进行大规模放映(前两年这一要求为21部)。2025年,派拉蒙仅推出了8部电影;而华纳兄弟则推出了11部电影。协议还要求新成立的派拉蒙每年在美国的电影制作投入比去年增加3亿美元,不得选择在海外进行电影制作。
Hitting those figures could be difficult for a single, combined studio, especially because the settlement states that each year, at least four of those films must be independent productions and at least 20 of them must get a wide release (the number goes up to 21 after the first two years). In 2025, Paramount released just eight films theatrically, while Warner Bros. released 11. The settlement also orders the new Paramount to spend $300 million more annually than it did last year to make films in the United States, rather than producing them abroad, which puts a lot of pressure on the company to generate hits, but neither Paramount nor Warner Bros. has found reliable success at the box office. (Audiences have been inconsistent in showing up to see superhero movies and legacy sequels lately; just look at the underwhelming returns on Supergirl and Practical Magic 2.)
这给该公司带来了巨大的压力——因为它们需要在票房上取得成功。然而,无论是派拉蒙还是华纳兄弟,都未能在票房上取得令人满意的成绩(最近观众对超级英雄电影及经典系列电影的兴趣明显下降,比如《超女》和《魔法少女小圆2》的票房表现就很糟糕)。此外,电影制作只会进一步增加公司的债务负担:派拉蒙为收购华纳兄弟借入了超过540亿美元的资金,而华纳兄弟本身也负债累累,因此合并后的新公司总共负债约800亿美元。
Besides, making movies will only add to the company’s ongoing debt: Paramount borrowed more than $54 billion for its takeover bid, and because Warner Bros. already had its own debt, the combined entity owes roughly $80 billion.
这次合并将如何影响本已疲软的好莱坞就业市场呢?很可能会产生负面影响。考虑到派拉蒙为收购华纳兄弟所承担的巨额债务,裁员似乎不可避免。虽然协议要求派拉蒙在五年内向“员工援助基金”捐赠4750万美元以帮助被裁员工,但大型企业合并往往会导致大规模裁员,其实际成本可能远超这一数额。2019年迪士尼收购20世纪福克斯时,估计就有4000至10000个工作岗位被裁减。
How will the merger affect Hollywood’s already flagging job market? Poorly, probably. Layoffs seem inevitable, considering, again, the amount of debt Paramount has gone into just to acquire Warner Bros. The settlement demands that Paramount contribute $47.5 million to a “workforce fund” over five years to aid those laid off, but giant corporate mergers have a history of massive layoffs whose costs may exceed that sum. The Disney takeover of 20th Century Fox in 2019 led to an estimated 4,000 to 10,000 slashed jobs.
好莱坞产业的整合意味着可用于电影和电视项目制作的制片公司数量减少,从而进一步压缩了就业机会。目前,只有隶属于派拉蒙的CBS News的员工似乎相对安全——因为在与美国编剧工会的协议中,派拉蒙同意在未来五年内不得在该公司裁员。
Consolidating Hollywood means fewer studios at which to make film and television projects, which in turn means fewer employment prospects. For now, only those at CBS News, which is owned by Paramount, appear to be relatively safe: In a settlement with the Writers Guild of America, Paramount agreed to prohibit writer layoffs there for five years.
这项合并将CNN和CBS新闻置于同一屋檐下,并由派拉蒙首席执行官、特朗普盟友大卫·埃里森监管。这将如何影响新闻报道?
The merger brings CNN and CBS News under one roof, and under the oversight of Paramount CEO David Ellison, a Trump ally. How will that affect coverage?
这很难说。一些合并反对者曾希望反垄断诉讼能迫使派拉蒙将CNN作为独立企业出售,但和解协议仅规定该媒体将设立一个监督委员会以确保其编辑独立性。尽管该委员会将由五名拥有至少10年从业经验、政治倾向各异的资深记者组成,但其成员将由埃里森担任主席的合并公司董事会选定。这种安排能否防止企业越权仍是未知数:尼曼实验室创始人约书亚·本顿认为,该委员会充其量只是一场公关秀。正如路透社所指出的,该委员会的决策和调查结果将如何实施和执行仍不清楚。
That’s hard to say. Some of the merger’s detractors had hoped that the antitrust lawsuit would pressure Paramount into selling off CNN as an independent enterprise, but the settlement simply states that the outlet will have an oversight committee installed to ensure its editorial independence. And though that board will consist of five journalists with at least 10 years of experience in the field and a mix of political leanings, the combined company’s board of directors, chaired by Ellison, will pick its members. Whether such an arrangement will help to prevent any corporate overreach is up in the air: To Joshua Benton, the Nieman Lab founder, the board seems like a PR move at best. After all, as Reutersnoted, how the board’s decisions and findings will be implemented or enforced remains unclear.
邦塔称这一和解是“保护竞争和消费者的有力方案”。这会成为现实吗?
Bonta called this settlement a “strong solution that protects competition and consumers.”Is that going to turn out to be true?
同样,这取决于你问谁。加州州长加文·纽森、美国导演工会以及国际戏剧舞台员工联盟(代表娱乐行业17万多名从业者的组织)支持和解诉讼,以防止进一步的失业。该协议至少确保派拉蒙在未来几年内不会搬离加州,这在一定程度上应能维持好莱坞制片厂间的竞争。
Again, that depends on whom you ask. California Governor Gavin Newsom, the Directors Guild of America, and the International Alliance of Theatrical Stage Employees (an organization representing more than 170,000 artists in the entertainment industry) supported settling the lawsuit to prevent further job loss. The deal at least ensures that Paramount isn’t moving out of California for the next several years, which should sustain competition among Hollywood studios to some extent.
新投资者的组合也有助于缓解派拉蒙面临的巨额债务。(该制片厂的支出可能会严重影响新公司为观众制作的院线影片内容,以及其从HBO Max与Paramount+组合流媒体服务的订阅中获得的收益。)本月初,联邦通信委员会批准了外资注入这笔交易,其中包括沙特阿拉伯、卡塔尔和阿布扎比的主权财富基金。Semafor上周报道称,埃隆·马斯克——埃里森和特朗普的盟友——也可能被邀请投资派拉蒙。
A mix of new investors could also help alleviate the extreme debt Paramount is in. (The studio’s spending could heavily influence what the new company makes for audiences to see in theaters and how much it earns in subscriptions to whatever combination HBO Max–Paramount+ streaming service.) Earlier this month, the Federal Communications Commission approved the infusion of money from foreign interests for this deal, including the sovereign wealth funds of Saudi Arabia, Qatar, and Abu Dhabi. Semafor reported last week that Elon Musk, an Ellison and Trump ally, may be asked to invest in Paramount as well.
这些资金来源可能会引发人们对派拉蒙将如何运营的进一步担忧,但该公司承诺,其外国投资者的股份将为无表决权的沉默股份。目前来看,关于合并后续发展的最佳预测是交易本身将完成。
These sources of cash would likely lead to further anxieties about how Paramount will be run, but the company has promised that its foreign investors’ stakes will involve silent, nonvoting shares. For now, the best bet on what will happen next with the merger is that the deal itself will close.