四天来，一家共和党超级政治行动委员会一直在播放其最新的攻击广告，针对缅因州民主党参议员候选人特洛伊·杰克逊，他正在挑战现任参议员苏珊·柯林斯，参加11月的中期选举。
For four days, a Republican super PAC ran its latest attack ad against Maine Democratic Senate candidate Troy Jackson, who is challenging incumbent Sen. Susan Collins in the November midterm elections.
唯一的问题是，该广告并未在缅因州波特兰播放，而是在俄勒冈州波特兰播放。
The only problem was that the ad did not run in Portland, Maine. It ran in Portland, Oregon.
“捍卫主街”超级政治行动委员会推出了该广告，该广告上周作为共和党针对杰克逊税收政策记录的攻击行动的一部分而播出。根据广告数据公司AdImpact的数据，缅因州波特兰是该广告的预定目标，但看来大约价值25,000美元的广告最终出现在了对面的海岸线上。
The Defending Main Street super PAC launched the ad, which ran last week as part of a GOP push to attack Jackson’s record on tax policy Portland, Maine, was the intended target of the campaign spot, according to advertising data firm AdImpact, but it appears that roughly $25,000 worth of advertising ended up on the opposite coastline.
该广告标题为《如此多的税收》，指责杰克逊支持导致缅因州居民成本上升的政策，这一论点很可能在美国其他地区没有引起共鸣。
Titled “So Many Taxes” the ad accused Jackson of supporting policies that raised costs for Mainers, an argument that likely fell on deaf ears across the rest of the country.
谷歌广告透明中心的数据显示，在YouTube等数字平台上，该广告主要在俄勒冈州波特兰都会区播放——与缅因州相距约2,500英里。虽然可以肯定的是，该广告的观众极不可能在11月投票支持杰克逊，但他的对手、参议员柯林斯很可能很难从在西海岸市场花费的数万美元中获得任何选举回报。
Data from the Google Ads Transparency Center shows that on digital platforms such as YouTube, the ad ended up playing primarily in the Portland, Oregon, metro area — roughly 2,500 miles from the Pine Tree State. While it is certainly true that none of the ad’s viewers are likely to cast a vote for Jackson come November, his opponent, Sen. Collins, is likely to find it difficult to reap any electoral rewards from tens of thousands of dollars spent in the West Coast market.
柯林斯是共和党主街伙伴关系的成员，该组织是保守派非营利组织，也是该超级政治行动委员会的母组织，该委员会播放了该广告。该广告并未得到柯林斯竞选团队的直接授权，且竞选团队未能立即回应对该误放广告的置评请求。
Collins is a member of the Republican Main Street Partnership, the conservative nonprofit parent organization of the super PAC that ran the ad. The ad was not directly authorized by the Collins campaign, and the campaign did not immediately respond to a request for comment on the misplaced ad.
在向MS NOW的声明中，“捍卫主街”确认了这一错误，并将广告的误放归因于供应商失误。
In a statement to MS NOW, Defending Main Street confirmed the mistake and blamed the ad’s misplacement on a vendor error.
在一次最近的独立支出中，我们的媒体供应商错误地将约25,000美元的数字广告投放到了俄勒冈州波特兰媒体市场，而不是缅因州波特兰，超级政治行动委员会对MS NOW表示。“供应商正在向捍卫主街全额退还这笔误投的费用。供应商的错误不会导致任何捐款损失。”AdImpact的数据显示，该广告确实通过广播线性电视触达了一些缅因州波特兰媒体市场的选民，在周四至周日期间产生了约67.5万次曝光。
“During a recent independent expenditure, our media vendor mistakenly placed approximately $25,000 in digital advertising in the Portland, Oregon media market instead of Portland, Maine,” the super PAC told MS NOW. “The vendor is refunding Defending Main Street the full amount of the misplaced spend. No donor funds will be lost as a result of the vendor’s error.”AdImpact data shows the ad did make it to some voters in the Portland, Maine, media market via broadcast linear television, hitting about 675,000 impressions between Thursday and Sunday.
相比之下，对岸的数字广告在周一早上的曝光量超过了150万次——并且这笔广告花费超级政治行动委员会大约是前者的两倍。
By comparison, the digital ad on the opposite coast surpassed 1.5 million views Monday morning — and it cost the super PAC about twice as much.
该帖子：一个共和党超级政治行动委员会在错误的波特兰投放了反对缅因州民主党人特洛伊·杰克逊的广告 MS NOW
The post A GOP PAC ran an ad opposing Maine Democrat Troy Jackson — in the wrong Portland MS NOW