保时捷周四发布了一款名为“使命S”（Mission S）的概念车，标志着这家德国著名跑车制造商的全新设计方向和旗舰车型。
Porsche on Thursday revealed a concept car called Mission S that signals a new design direction and flagship model for the famed German sports carmaker.
这款流线型中置引擎车型的亮相是大众控股的保时捷品牌上周公布的扭亏计划的一部分，该计划包括通过推出高端产品和降低汽车销量来提升利润的努力。
The debut of the sleek midengine vehicle is part of a turnaround plan revealed last week by the Volkswagen-controlled brand that includes efforts to boost profits through higher-end products and lower vehicle sales.
保时捷将“使命S”描述为“品牌演进设计身份的初步展示”，同时也代表了一款“超级跑车平台”，该平台将定位在其标志性911跑车之上。
Porsche described Mission S as "a first glimpse of the brand's evolved design identity" that also represents a "super sports car platform" that will be positioned above its iconic 911 sports car.
该车的设计明显带有保时捷特色，但相比当前车型更具攻击性，包括全新引擎盖进气口和车顶进气口。其车尾采用更具区分度的造型，车尾翼与后车身面板融为一体。
The vehicle's design is recognizably Porsche but with more aggressive styling compared with its current models, including new hood vents and a roof scoop. Its rear features more differentiated flair in which the vehicle's spoiler flows into its rear panels.
“保时捷必须一眼就能被认出是保时捷，”保时捷董事长迈克尔·莱特斯（Michael Leiters）在声明中表示。“使命S让人得以一窥将在未来几年塑造保时捷的理念和设计特点。”汽车制造商通常会使用概念车来评估客户兴趣、展示未来技术，并传达车型或品牌的发展方向。
"A Porsche must be recognisable as a Porsche at first glance," Porsche Chairman Michael Leiters said in a release. "The Mission S provides a glimpse of the ideas and design features that will shape Porsche in the coming years." Automakers routinely use concept vehicles to gauge customer interest, showcase future technologies and signal the direction of a vehicle or brand.
公司未公布此类未来车型的预期价格或性能规格。其当前911车型的起售价从入门级卡雷拉（Carrera）约13.55万美元起，至卡雷拉4 GTS敞篷版（Carrera 4 GTS convertible）超过20.3万美元不等。
The company did not release expected pricing or performance specifications for such future models. Starting prices for its current 911 models range from roughly $135,500 for an entry-level Carrera to more than $203,000 for a Carrera 4 GTS convertible.
在保时捷10月7日的资本市场日活动上，公司阐述了其“运动车制造厂’35”（Sportwagenschmiede '35）扭亏计划，该计划侧重于强调高端跑车和豪华SUV，以使汽车制造商重回正轨。
During Porsche's capital markets day on Oct. 7, the company outlined its "Sportwagenschmiede '35" turnaround plan, which focuses on emphasizing high-end sports cars and luxury SUVs to get the carmaker back on track.
去年保时捷的营业利润率仅为1.1%，而2024年为14.1%。公司正面临成本上升、美国关税以及中国销量下降的挑战。
Porsche's operating margin last year was only 1.1%, compared with 14.1% in 2024, as the company deals with increased costs, U.S. tariffs and declining sales in China.
该扭亏计划包括长期目标：集团营业利润率达到15%，中期盈亏平衡点为年产20万辆或以下。这与2025年279,449辆的销量形成对比。
The turnaround plan includes a long-term target for a group operating margin of 15% and a midterm breakeven point of 200,000 units or below annually. That compares with sales of 279,449 in 2025.