大众汽车集团周三透露，保时捷正为销量持续下滑做准备，并向投资者推出了一项扭亏为盈计划，旨在通过重点开发高端车型来提升利润率。
Porsche is steeling itself for persistently lower sales, the Volkswagen brand said on Wednesday, pitching a turnaround plan to investors that aims to boost margins with a focus on top-end models.
这家跑车制造商与母公司大众汽车一样，目前正实施重组措施以应对需求疲软及成本高涨的困境。据称，保时捷计划将未来的盈亏平衡销量目标下调至20万辆以下，而去年该公司的全球总交付量则为279,449辆。
The sports car maker, which like parent Volkswagen is undergoing restructuring to address weak demand and high costs, said it would lower its future break-even point to fewer than 200,000 units, compared with total deliveries last year of 279,449.
自2022年成功上市以来，受中国市场需求骤降以及美国关税政策的影响，保时捷在全球范围内的交付量已下滑近10%，这两个市场正是该品牌最重要的业务区域。
Porsche has already seen deliveries slump by almost 10% globally since the year of its blockbuster listing in 2022, as plunging demand in China and tariff woes in the United States hit two of the brand's most important markets.
在魏斯阿赫研发中心举办的资本市场日活动中，首席执行官迈克尔·莱特斯将向投资者保证：专注于开发911系列等高端跑车及豪华SUV的战略必将助力公司重回增长轨道。
During a capital markets day at the company's development center in Weissach, CEO Michael Leiters will seek to assure investors that a focus on high-end sports cars like the 911 and luxury SUVs will put the carmaker back on track.
去年，保时捷的利润率骤降至1.1%，这一数值远低于四年前在莱特斯前任奥利弗·布卢姆的领导下上市时所设定的两位数利润率目标——该目标原本可与法拉利相媲美。
Its profit margin collapsed last year to 1.1%, a fraction of the double-digit, Ferrari-style margins targeted when the Stuttgart-based carmaker went public four years ago under Oliver Blume, Leiters' predecessor.
目前布卢姆仍担任大众汽车集团首席执行官，他正与工会展开激烈博弈，试图推动这家德国汽车巨头实施大规模改革：包括全球裁员约10万人以及关闭至多四家德国本土工厂。
Blume remains CEO of Volkswagen, where he is battling with unions to push through a drastic overhaul of the German auto group, including some 100,000 layoffs worldwide and the closure of up to four German plants.
至于保时捷，则计划到2035年裁减9,000个岗位，使员工总数减少五分之一。在中国低价车企带来的竞争压力下，德国汽车行业的裁员潮正愈演愈烈。
Porsche for its part is cutting 9,000 positions by 2035, reducing its total workforce by a fifth, as job losses mount in the German automotive industry under pressure from low-cost Chinese rivals.
莱特斯推行的是“重质轻量”战略，在纠正了布卢姆时期在电动汽车领域的失误后，如今正重新将重心转向内燃机车型。据周三发布的公告，他还计划通过与大众旗下奥迪品牌共享技术平台来降低研发成本。
Leiters is pursuing a "value over volume" strategy and pivoting back to combustion-engine models after costly missteps on EVs under Blume. He also hopes to cut development costs by increasing platform-sharing with fellow Volkswagen brand Audi, the company said on Wednesday.
“我们的最终目标是进一步强化我们独具特色的跑车品牌——涵盖所有车型系列，并推出那些在利润率较高的细分市场中极具吸引力的新车型，”莱特斯说道。“目前，我们的重点在于降低成本，提升公司的财务稳健性。”
"The ultimate goal is to further strengthen our unique sports car brand — across all model lines and with new, highly desirable models in particularly high-margin segments," Leiters said. "At the moment, the main focus is on reducing costs and making the company more financially robust."