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Spotify称今年已移除5000万首“垃圾”及AI垃圾曲目Spotify says it removed 50 million ‘slop’ and spam AI tracks this year

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超过30万名艺术家现已获得认证,他们代表了听众在Spotify上搜索内容的99%以上。Dilara Irem Sancar / Anadolu via GettyMore than 300,000 artists, who represent more than 99% of what listeners search for on Spotify, are now verified. Dilara Irem Sancar / Anadolu via Getty

Spotify 今年以来已从其精选音乐推荐中移除了超过 5000 万首疑似由人工智能创作的曲目,这家流媒体巨头正致力于防止 AI 生成的音乐挤占人类艺术家的生存空间。“AI 生成的垃圾内容和垃圾信息不应出现在你的推荐中,我们已做出改变以将其排除在外,保护收听体验,”Spotify 周二在一份声明中表示。去年,该公司因所谓严重或反复违反其规则而移除了 7500 万首曲目,这些规则禁止复制现有创作者的内容或利用技术人为创作媒体内容。

Spotify has removed more than 50 million tracks that appear to have been created by artificial intelligence from its curated music recommendations so far this year, as the streaming giant works to keep AI-generated music from crowding out human artists. “AI-generated slop and spam don’t belong in your recommendations, and we’ve made changes to keep them out and protect the listening experience,” Spotify said in a statement Tuesday. Last year, the company removed 75 million tracks for what it said were serious or repeated violations of its rules, which prohibit replicating an existing creator’s content or creating media artificially with technology.

网上 AI 生成创意内容的泛滥给 Spotify 等流媒体服务带来了重大挑战,它们需要从数千万首曲目中识别并剔除冒充或欺骗性内容。对此,Spotify 表示求助于其听众。该公司分析了用户在过去六个月里在平台上频繁跳过或忽略的歌曲中的模式。这些曲目始终与有时被称为“垃圾内容”的人工生成音频高度重合。通过将听众反馈与元数据及第三方 AI 检测工具相结合,Spotify 得以更新其内部推荐系统,限制 AI 生成内容被推荐的频率。

The flood of AI-generated creative content online poses a major challenge to streaming services like Spotify, which need to identify and weed out instances of impersonation or deception from among tens of millions of tracks. Here, Spotify said it turned to its listeners for help. The company analyzed patterns within songs that users frequently either skipped or ignored on the platform over the past six months. These tracks consistently overlapped with the artificially generated audio sometimes referred to as slop. By combining feedback from listeners with metadata and third-party AI detection tools, Spotify was able to update its internal recommendation system to limit how often AI generated content was surfaced.

公司承认 AI 检测技术存在局限性,且随着生成式 AI 的发展,识别可疑内容可能变得更加困难。对 Spotify 而言,AI 生成音乐的存在也可能对艺术家产生巨大影响,因为艺术家的报酬部分取决于其音乐的播放量在平台总流媒体播放量中所占的比例。

The company acknowledged that AI-detection technology has limitations and that identifying suspicious content could become more difficult as generative AI evolves. For Spotify, the presence of AI generated music can also have huge implications for artists who are paid based, in part, on how often their music is played relative to the total number of streams on the platform.

“如果分母因AI垃圾内容而膨胀,每位合法权利人或艺术家所能获得的百分比就会降低,”Beatdapp首席执行官摩根·海达克表示。Beatdapp向音乐厂牌和分销商出售AI和欺诈检测软件。要在Spotify上获得版税资格,艺术家必须达到至少1000次流媒体播放量,这对AI生成的曲目来说远比人类创作的音乐少见。但并非所有在创作过程中使用AI的艺术家都会发布Spotify可能认定为“垃圾内容”的作品。

“If the denominator has grown because of AI slop, the percentage that each legitimate rights holder or artist will receive is diminished,” said Morgan Hayduck, CEO of Beatdapp, which sells AI and fraud detection software to music labels and distributors. To be eligible for royalties on Spotify, an artist must reach a minimum of 1,000 streams, which is far less common for AI tracks than it is for human made music. But not all artists who use AI in their creative process publish what Spotify may consider “slop.”

针对这种情况,Spotify今年早些时候推出了AI署名功能,艺术家可用它披露歌曲创作过程中哪些环节涉及AI。综合运用受众反馈、元数据和检测工具来识别AI垃圾内容,是Spotify今年推出的多项旨在增加平台上AI使用透明度的功能之一。它还会给其认定为AI生成的音乐人艺术家档案打上“AI人设”标签。AI人设艺术家默认被排除在用户推荐流之外。

For these situations, Spotify launched an AI Credits feature earlier this year that artists can use to disclose which parts of a song’s creative process involved AI. The combined use of audience feedback, metadata and detection tools to identify AI slop is one of several features that Spotify has introduced this year to increase transparency around AI use on the platform. It also labels the artist profiles of musicians it believes are AI-generated with an AI Persona badge. AI Persona artists are excluded from user recommendation streams by default.

只有主动关注某位特定AI艺术家的听众,才会看到该人设被推荐给他们。Spotify表示,这些努力已导致听众对推荐中出现AI垃圾内容的担忧“显著减少”。“AI发展迅速,不法行为者的适应速度同样很快,”Spotify说。“但随着AI让音乐变得更加丰富,我们相信听众将会更加珍视人类的艺术创造力。”

Only listeners who proactively follow a particular AI artist will see that persona recommended to them. Spotify says these efforts have resulted in a “marked decrease” in the number of concerns from listeners about AI spam showing up in their recommendations. “AI moves fast and bad actors adapt just as fast,” Spotify said. “But as AI makes music more abundant, we believe listeners will value human artistry even more.”

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