Anthropic公司的AI聊天机器人能够在几秒钟内起草演讲稿，但该公司现在正在招聘一名人类撰稿人，年薪为29.5万至34.5万美元。Anthropic并不只是寻找任何擅长写作的人；他们需要的是具有至少8年工作经验的人，这样的人能够快速理解技术概念，帮助高管们理清思路，并在突发新闻时保持冷静。虽然一些LinkedIn用户对这种招聘决策持怀疑态度（有人甚至认为新聘人员的作品会被用于训练AI系统），但通信领域的专家指出，这一职位实际上凸显了人类创作者的独特价值。
Anthropic's AI chatbot can draft a speech in seconds, but the company is now hiring a human writer — for $295,000 to $345,000 a year. Anthropic isn't looking for just anyone with a way with words. It wants someone with at least 8 years of experience who can quickly grasp technical concepts, help executives sharpen their thinking, and remain composed when news breaks. While some LinkedIn users reacted skeptically to the idea that the new hire's work would be used to train AI, with an Oregon-based author commenting that this is the job one would take if the "writer wanted to build their own gallows," communication pros say the Anthropic job offers clues about the enduring value of human creatives.
三位专业撰稿人和沟通专家告诉《Business Insider》，年轻撰稿人需要明白：写作工作其实早在开始打字之前就已经开始了，而仅仅擅长用语言表达只是这份工作的一部分。MarketingProfs的首席内容官Ann Handley（同时也是《Everybody Writes》一书的作者）表示：“当速度变得不再那么重要时，判断力反而变得至关重要。”她认为这种价值正在被更多地应用于撰稿人的角色中。
Three professional writers and comms experts told Business Insider that young writers need to understand that the work starts long before the typing does, and that being good with words is only part of the job. “When speed becomes cheap, judgment carries a premium," Ann Handley, the chief content officer at MarketingProfs and author of “Everybody Writes,” told Business Insider. "I think we're seeing that value extended to the role of the writer.”
Anthropic自身的研究也显示了AI正在如何改变其员工结构：该公司报告显示，6月份技术部门的新员工中，初级员工的比例仅为9%，而2025年初这一比例还高达27%。5月份，Anthropic的首席财务官Krishna Rao表示，目前AI已经编写了公司90%的代码，这导致所有办公岗位的招聘需求转向了监督、决策和战略制定方面，而非具体的执行工作。
The opening for an "Executive Communications Writer" comes as Anthropic’s own research shows how AI is reshaping its workforce. According to the company's report, junior workers accounted for 9% of hires in technical departments in June, down from 27% in early 2025. In May, Anthropic CFO Krishna Rao said that AI already writes 90% of the company's code, which shifted hiring needs in all office roles toward oversight, judgment, and strategy, away from the actual execution.
Rao还补充说，由于“工作量依然充足”，公司可能会继续扩大招聘规模。Handley指出，成功的 corporate communicator（企业沟通专家）需要成为公司领导者的战略伙伴，而不仅仅是负责润色语言表达的人。
Rao also added that the company may actually expand hiring because "there's no shortage of work to do." Handley said that successful corporate communicators need to become strategists for the company's leaders, rather than simply polish their language.
“优秀的作家一直都很有策略，意思是他们一直在做选择：什么该写上去，什么不该写，”汉德利说。“成功的候选人不仅仅是在塑造语言，而是在塑造思想领导力，以及团队如何向世界展示自己，”汉德利补充道。“这意味着知道哪些观点值得据为己有，哪些值得探索，哪些纯粹是愚蠢的。”
"Good writers have always been strategic, in the sense that they have always made choices about what goes on the page, and what does not," Handley said. "The successful candidate isn't merely shaping language, but shaping thought leadership and how the team is presenting to the world," Handley added. "That means knowing which ideas are worth owning, which are worth exploring, and which are just plain dumb."
Content Marketing Partners 的执行编辑约瑟夫·布劳向《商业内幕》表示，企业作家工作的很大一部分是质疑缺乏依据的主张、避免过度承诺，并抵制发布薄弱材料的压力。“我最后悔的决定，是我没有对企业或客户高管施加足够的反制力量，”布劳说，并补充道，虽然许多作家确实与 AI 协作，但他们必须掌控叙事并确保准确性。
Joseph Braue, the executive editor of Content Marketing Partners, told Business Insider that a large part of the job as a corporate writer is to challenge unsupported claims, avoid overpromising, and resist pressure to publish weak material. “The decisions I’ve regretted the most were times I didn’t push back enough on corporate or customer executives,” Braue said, adding that while many writers do collaborate with AI, they must control the narrative and ensure accuracy.
Anthropic 这一传播职位的薪酬与同类职位空缺相比较高，专业作家表示，新入职者若想证明自己物有所值，是有办法的。相比之下，Amazon Web Services 有一个驻西雅图的执行沟通经理职位空缺，提供的年薪在 126,700 美元至 171,400 美元之间。
The compensation for Anthropic's communication role is high compared to similar openings, and professional writers said that there are ways a new hire in such a role could prove they are worth the expense. By comparison, Amazon Web Services has a job opening for an Executive Communications Manager based in Seattle, offering between $126,700 and $171,400 in annual pay.
拥有 20 年经验的商业战略作家、前高管乔什·伯诺夫向《商业内幕》表示，更大量的内容并不能证明作家在公司中的价值，作家若想晋升，需要收集其写作产生影响的证据。“如果你的工作是撰写市场研究报告，只有当人们读了这些报告并说‘这是我们将对该产品做出的改变’时，你才算有效，”伯诺夫补充道。
Josh Bernoff, an author on business strategy and former executive with 20 years of experience, told Business Insider that a bigger pile of content isn’t proof of a writer’s value in a company, and that to get promoted, writers need to collect evidence of the impact of their writing. “If your job is to create market research reports, then you're only effective if people read those reports and say, 'here are the changes we're going to make on this product,'" Bernoff added.
“你的工作是打动人心，并在动笔前思考如何做到这一点。” 布劳尔领导一个内容策略团队，她表示，想要证明自身价值的撰稿人需要懂得商业语言，并考察内部合作伙伴和关键销售负责人是否在使用他们的内容。“学习基础营销分析。理解归因、转化，以及销售线索管道是如何运作的，”布劳尔说。“懂得用营收语言表达的撰稿人才能获得晋升。”
"Your job is to move people and think about how to do it before you start writing." Braue, who leads a content strategy team, said that writers looking to prove their value need to understand business language and check whether internal partners and key sales leaders are using their content. “Learn basic marketing analytics. Understand attribution, conversion, and how a pipeline works," Braue said. "Writers who speak revenue get promoted."
对于应届毕业生，专家们建议在学习刻意使用 AI 的同时，练习独立思考，即使你不打算成为一名撰稿人。伯诺夫表示，他会敦促所有初入职场者参加写作课程，并在自己撰写文字的同时，练习利用 AI 进行研究和提高效率。伯诺夫每年都会开展一项关于撰稿人如何使用 AI 的调查，他表示，去年调查发现，撰稿人通常将 AI 用作同义词词典或搜索引擎，但不足 10% 的人用它来创作可直接发布的内容。
For young graduates, the pros recommend practicing original thinking while learning to use AI deliberately, even if you don't intend to be a writer. Bernoff said he would urge all early-career workers to take writing classes and to practice using AI for research and efficiency while composing the words themselves. Bernoff, who conducts an annual survey on how writers use AI, said he found last year that writers commonly used AI as a thesaurus or search engine, but fewer than 10% used it to create content intended to be published as is.
“如果你有能力打动同学、校报读者或教授，那么你就迈出了在企业环境中打动他人所必需的第一步，”伯诺夫说。
"If you're in a position to move your fellow students or people reading a school newspaper or your professors, then you're going to be taking the first step that's necessary to be able to move people in a corporate environment," Bernoff said.
汉德利表示，她建议初入职场的专业人士创办一份通讯，并至少每两周发布一次，哪怕受众很少。“也许你会学会采访他人、提出更好的问题，或注意到别人忽略的细节，”汉德利说。“在此过程中，你将积累一批作品，向潜在雇主证明：当然，你会写作，但更重要的是，你会思考，并能在纸上与读者产生共鸣。”
Handley said she recommends that early career professionals start a newsletter and publish at least every two weeks, even with a small audience. “Maybe you'll learn to interview people or ask better questions or notice things others don't," Handley said. "In doing so, you'll build a body of work that shows a potential employer that, sure, you can write, but most importantly, you can think, and you can engage on the page.”