参议员伯尼·桑德斯和12名众议院民主党人已致信马克·扎克伯格，表示平台偏袒某一候选人是“不可接受的”。这封于周四发出的信函要求Meta解释其在巴西总统大选中的角色。决选将于周日举行。
Senator Bernie Sanders and 12 House Democrats have told Mark Zuckerberg it is “unacceptable” for a platform to favour one candidate. Their letter, sent on Thursday, asks Meta to explain its role in Brazil’s presidential race. The runoff is on Sunday.
此次投票由总统路易斯·伊纳西奥·卢拉·达席尔瓦对阵参议员弗拉维奥·博尔索纳罗。卢拉竞选团队称Meta的平台偏袒其对手。Meta予以否认。巴西最高选举法院已责令该公司平等对待双方竞选团队。
The vote pits President Luiz Inácio Lula da Silva against Senator Flávio Bolsonaro. Lula’s campaign says Meta’s platforms favoured his rival. Meta denies it. Brazil’s Superior Electoral Court has already ordered the company to treat both campaigns equally.
议员们的诉求 由众议员普拉米拉·贾亚帕尔牵头的信函要求Meta于周五进行简报，并于11月4日前提供书面答复。其中一个问题询问Meta是否允许独立审计员查看其内部内容审核和分发数据。
What the lawmakers want The letter, led by Representative Pramila Jayapal, asked for a briefing on Friday and written answers by 4 November. One question asks whether Meta will let an independent auditor see its internal moderation and distribution data.
“不可接受的是，任何社交媒体平台偏袒某一政治候选人或政党胜过另一方，”议员们写道。
“It is unacceptable for any social media platform to favor one political candidate or party over another,” the lawmakers wrote.
他们还询问Meta针对外国选举的内部规则，以及与特朗普政府官员就巴西事务的任何接触。Meta全球事务主管乔尔·卡普兰曾协助修复Meta与唐纳德·特朗普的关系，并将于明年离职。
They also ask about Meta’s internal rules for foreign elections. And they ask about any contact with Trump administration officials over Brazil. Meta’s global affairs chief, Joel Kaplan, helped repair Meta’s ties with Donald Trump and leaves next year.
巴西案情 据《法院新闻》报道，卢拉竞选团队于10月9日首次向法院提起诉讼。该团队称Meta限制了其帖子的触达范围，且其付费推广失效。还称Meta的AI工具拒绝生成总统的图像，却能生成博尔索纳罗的类似图像。
The case in Brazil Lula’s campaign first went to the court on 9 October, Courthouse News reported. It said Meta cut the reach of its posts and that its paid promotion failed. It also said Meta’s AI tool refused to make images of the president while making similar ones of Bolsonaro.
据美联社报道，10月15日，大法官马科·奥雷利奥·贝利泽责令Meta“立即确保”对双方平等对待。若不遵守，Meta将面临每日50万雷亚尔（约合9.8万美元）的罚款。据《法院新闻》报道，全院次日维持了该裁决。
On 15 October, Justice Marco Aurélio Bellizze ordered Meta to “immediately secure equal treatment” of both, the Associated Press reported. Meta faces a daily fine of 500,000 reais, about $98,000, if it fails to comply. The full court upheld the ruling the next day, according to Courthouse News.
周二，Meta告知法院其已遵守裁决。该公司表示，针对总统竞选团队广告账户的任何自动封锁现在都将在两小时内接受人工审核。
On Tuesday, Meta told the court it had complied. Any automatic block on a presidential campaign’s ad account now gets a manual review within two hours, it said.
周三，卢拉竞选团队进一步采取行动。据《法院新闻》报道，该团队请求法院取消博索纳罗竞选组合的资格，理由是滥用经济权力和滥用媒体。卢拉团队称，在决选第一周，博索纳罗的帖子互动量几乎是卢拉的三倍。
On Wednesday, Lula’s campaign went further. It asked the court to disqualify Bolsonaro’s ticket for abuse of economic power and misuse of the media, Courthouse News reported. It said Bolsonaro’s posts drew nearly three times Lula’s interactions in the runoff’s first week.
另一方也提出了投诉。周四，法院院长卡西奥·努内斯·马尔克斯给予 Meta 24 小时，要求其就“卢拉军团”作出报告。这是一个拥有约 840 万粉丝的亲卢拉 WhatsApp 频道。博索纳罗竞选团队曾质疑其协调活动是否违反选举规则。
The other side has filed a complaint too. On Thursday, court president Kassio Nunes Marques gave Meta 24 hours to report on “Exército do Lula”. It is a pro-Lula WhatsApp channel with about 8.4 million followers. Bolsonaro’s campaign had questioned whether its coordinated activity broke election rules.
Meta 的回应 Meta 表示，它对所有人适用相同规则。据美联社报道，该公司在 10 月 16 日的一份声明中阐述了立场。
Meta’s answer Meta says it applies the same rules to everyone. It made its case in a statement on 16 October, reported by the AP.
“巴西选民应得的是事实，而非通过将无关的技术问题拼凑在一起构建的政治叙事，”Meta 表示。据《法院新闻》报道，该公司周四进一步回应。
“Brazilian voters deserve facts, not a political narrative constructed by combining unrelated technical issues,” Meta said. It went further on Thursday, Courthouse News reported.
“一个粉丝较少的账号获得的浏览量或触达人数可能比一个大得多的账号更多，这并不涉及任何优待，”公司表示。
“An account with fewer followers can receive more views or reach more people than a much larger account without any preferential treatment,” the company said.
公司称，触达主要取决于互动，如分享、观看和评论。它补充说，根据法院规则，它不会向未关注候选人的用户推荐候选人的帖子。
The company said reach depends mainly on engagement, such as shares, views and comments. It added that, under the court’s rules, it does not recommend candidates’ posts to people who do not follow them.
Meta 还称暂停卢拉广告账号是一个错误，并在约一小时内撤销。它承认其 AI 图像工具存在故障。该故障波及双方竞选团队，公司称已在当天修复。它在竞选团队标记的 35 个账号中未发现协调虚假行为的迹象。一位研究员表示，从外部很难核查这一点。
Meta also called the suspension of Lula’s ad account an error, reversed within about an hour. It admitted a fault in its AI image tool. That fault hit both campaigns, it said, and it fixed it the same day. It found no sign of coordinated fake behaviour in 35 profiles the campaign flagged. One researcher says that is hard to check from the outside.
“没有评估算法干预或选举偏袒的公式，”里约热内卢科技与社会研究所的若昂·维克托·阿切加斯对《法院新闻》表示。
“There is no formula for assessing algorithmic interference or favoritism in elections,” João Victor Archegas of Rio’s Institute for Technology and Society told Courthouse News.
巴西在竞选期间一直在为平台制定新规则，从深度伪造标签到 AI 聊天机器人。本月，Meta 还将美国一个 Instagram 账号被暂停归咎于 AI 工具。
Brazil has spent the campaign writing new rules for platforms, from deepfake labels to AI chatbots. This month, Meta also blamed an AI tool for an Instagram account suspension in the US.
据美联社报道，博索纳罗在10月4日的第一轮选举中以47%对45%领先卢拉。
Bolsonaro led the first round on 4 October with 47% to Lula’s 45%, the AP reported.