字号·· | 护眼
商业内幕

泄露备忘录披露派拉蒙-WBD合并后Skydance广告业务新领导层Leaked memo reveals Skydance's new advertising leadership after the Paramount-WBD merger

点「原文对照」整页切到原文,或双击某段只看那段的原文。

纽约,纽约——10月6日:2026年10月6日,纽约市时代广场派拉蒙全球总部外的Skydance广告牌。派拉蒙以1100亿美元收购华纳兄弟探索的交易于周二完成。新公司名为Skydance,股票代码为“SKYD”。NEW YORK, NEW YORK - OCTOBER 6: A Skydance billboard outside of Paramount Global headquarters in Times Square, on October 6, 2026 in New York, New York. Paramount's $110 billion acquisition of Warner Bros. Discovery closed Tuesday. The new company is called Skydance and trades under the ticker "SKYD

据《商业内幕》查阅的一份备忘录显示,在派拉蒙与华纳兄弟探索完成合并后,Skydance已宣布其合并广告业务的新领导层架构。

Skydance has announced new leadership for its combined advertising business following the Paramount-Warner Bros. Discovery merger, according to a memo viewed by Business Insider.

Skydance广告业务首席营收官Jay Askinasi在备忘录中概述了“统一Skydance广告组织”的新领导结构。随着本月这笔价值1100亿美元合并交易的完成,Skydance的资产组合现包含派拉蒙和Paramount+、华纳兄弟、HBO和HBO Max、CBS、CNN等品牌。

Jay Askinasi, Skydance's chief revenue officer for advertising, outlined the new leadership structure for the "unified Skydance Advertising organization." Following the completion of the $110 billion merger this month, Skydance's portfolio includes Paramount and Paramount+, Warner Bros., HBO and HBO Max, CBS, CNN, and more.

Askinasi表示,未来领导团队将包括:Askinasi称Steve Ellis将继续担任广告业务首席运营官兼整合负责人,他在派拉蒙担任该职务已自2022年起。他还表示,Lee Sears将继续领导派拉蒙国际广告业务,作为领导团队一员,同时高管们“评估WBD国际业务,并为新Skydance集团确定合适的架构”。

Askinasi said going forward that the leadership team would include: Askinasi said Steve Ellis would continue as chief operating officer for advertising, a position he has held at Paramount since 2022, and integration lead. He also said Lee Sears would continue to lead Paramount's international advertising business as part of its leadership team while execs "evaluate the WBD international business and determine the right structure for the new Skydance group."

Askinasi还感谢了华纳兄弟探索广告销售与市场推广总裁Ryan Gould,以及广告销售与平台变现总裁Bobby Voltaggio,并表示他们将在“整个第四季度”继续与他“合作伙伴关系”。

Askinasi also thanked Ryan Gould, president of ad sales and go-to-market at Warner Bros. Discovery, and Bobby Voltaggio, president of ad sales and platform monetization at Warner Bros. Discovery, and said they would "continue to partner" with him "throughout the fourth quarter."

Askinasi在备忘录中告诉员工:“这个团队反映了我们的工作方式:明确的责任归属、更少的管理层级,以及贴近一线工作的领导者。我们将围绕客户如何规划和购买来组织架构,提升我们最强的IP和创意能力,并利用共享数据和情报做出更快、更好的决策。”

"This team reflects how we intend to work: with clear ownership, fewer layers, and leaders who are close to the work," Askinasi told staffers in the memo. "We will organize around how clients plan and buy, elevate our strongest IP and creative capabilities, and use shared data and intelligence to make faster, better decisions."

Skydance代表未回应置评请求。自合并完成以来,已宣布多项其他领导层调整。周四泄露的另一份备忘录披露了Skydance产品与技术团队的变动,其中包括四名华纳兄弟探索高管的离职。

A representative for Skydance did not respond to a request for comment. Several other leadership moves have been announced since the merger's completion. Another leaked memo on Thursday revealed changes to Skydance's product and tech team, which included the departure of four Warner Bros. Discovery executives.

阅读媒体原文 ↗