东京 —— 随着中国车企大举进军东南亚市场，三菱汽车正重新审视其对该地区的战略侧重，但转向美国等成熟市场在多年收缩后面临不确定性。
TOKYO -- Mitsubishi Motors is rethinking its strategic emphasis on Southeast Asia as Chinese automakers sweep into that region, but a shift to mature markets like the U.S. faces uncertainty after years of cutbacks.
“在之前的中期经营计划中，我们过度倾向于面向东盟市场的产品，”首席执行官加藤隆雄在5月底的中长期愿景说明会上表示。加藤的言论反映出公司对该地区依赖度加深的日益担忧。
"We leaned too heavily toward products for ASEAN [Association of Southeast Asian Nations] markets in our previous medium-term plan," CEO Takao Kato said during a briefing on the company's medium- to long-term vision at the end of May. Kato's comment reflected mounting concern about the company's dependence on the region.
三菱汽车1966年在泰国开始生产汽车，随后凭借三菱商事的区域网络优势，比竞争对手更早拓展至印度尼西亚、越南等国。
Mitsubishi Motors began making autos in Thailand in 1966 and later expanded into Indonesia, Vietnam and other countries ahead of rivals, taking advantage of the regional network of trading house Mitsubishi Corp.
过去十年间，东南亚在该车企全球销量中的占比从20%上升至31%。
Over the past decade, Southeast Asia's share of the automaker's global sales rose from 20% to 31%.
但自2020年以来，竞争格局发生剧变，中国电动汽车制造商强势切入并抢占市场。三菱汽车尚未在泰国推出电动车，过去五年其在泰销量大幅减半。
But the playing field has changed dramatically since 2020 as Chinese electric vehicle makers have burst onto the scene and snatched market Mitsubishi Motors, which has yet to roll out EVs in Thailand, saw its sales there roughly halved over the past five years.
即便在表现相对强劲的菲律宾，自2026财年4月开始以来，销量增速也已放缓。
Even in the Philippines, where its performance had been relatively strong, sales growth has slowed since the start of fiscal 2026 in April.
该车企计划在截至2031财年的六年间推出13款车型。但名单中仅包含一款面向东南亚市场的车型，即2017年推出的Xpander（劲炫）的改款版。
The automaker plans to introduce 13 vehicle models over the six years through fiscal 2031. But the list includes only one Southeast Asia-focused model, a redesigned version of the Xpander launched in 2017.
这与之前的中期计划形成鲜明对比，后者在2023至2025财年间在该地区推出了四款新车型。
That marks a sharp reduction from the previous medium-term plan, under which four new models were launched in the region between fiscal 2023 and 2025.
取而代之的是，三菱汽车将重新发力发达市场，推出包括微型车和电动车在内的约10款车型。“我们将巩固在美国和大洋洲的地位，此前我们在这些市场的新车型投放较慢，”一位高管表示。
Instead, Mitsubishi Motors will make a renewed push into developed markets, introducing about 10 models including minicars and EVs. "We will strengthen our position in the U.S. and Oceania, where our rollout of new models had been slow," an executive said.
该公司还计划充分利用与发达市场合作伙伴的原始设备制造（OEM）安排。它将于今年在澳大利亚和新西兰推出一款由台湾富士康代工组装的紧凑型电动汽车。在北美，它正在探索与日产汽车和本田汽车的合作。这种向发达市场转移的战略伴随着规模缩小的风险。
The company also plans to make full use of original equipment manufacturing arrangements with partners in developed markets. It will launch a compact EV in Australia and New Zealand assembled by Taiwan's Foxconn this year. In North America, it is exploring cooperation with Nissan Motor and Honda Motor. This shift toward developed markets carries the risk of settling for a smaller scale.
为了在美国和日本增加销量，三菱汽车需要在其市场份额仅为个位数百分比的市场中，从竞争对手手中夺取份额。但自2000年以来多年业绩疲软期间为精简经销商网络所做的努力，使其拥有的销售网点比竞争对手更少。
To increase sales volumes in the U.S. and Japan, Mitsubishi Motors will need to take market share from competitors in markets where its slice is only a few percent. But its efforts to pare down its dealership networks during years of weak performance since 2000 have left it with fewer outlets than its rivals.
三菱汽车现在的目标是，在2030年3月结束的年度实现全球销量90万辆，较2025财年增长13%。这将远低于公司2018财年124万辆的近期峰值，甚至低于其上一份中期经营计划中110万辆的目标。
Mitsubishi Motors is now targeting global sales of 900,000 vehicles in the year ending March 2030, up 13% from fiscal 2025. That would be well below the company's recent peak of 1.24 million vehicles in fiscal 2018, and lower even than the 1.1 million-unit target in its previous medium-term plan.
该公司与日产及三菱集团公司的联盟可能也不如从前稳固。包括日产和三菱商事在内的主要股东签署的一项锁定协议，限制了在日产2016年投资后10年内出售三菱汽车股份，该协议已于10月20日到期。
The company's alliance with Nissan and Mitsubishi group companies may also not be as solid as it once was. A lockup agreement with major shareholders including Nissan and Mitsubishi Corp. that had restricted the sale of Mitsubishi Motors shares for 10 years following Nissan's investment in 2016 expired on Oct. 20.
此后，若满足包括获得三菱汽车同意在内的特定条件，这些股东可出售其持股。
Going forward, these shareholders can sell their stakes if certain conditions, including Mitsubishi Motors' consent, are met.
该车企股价已较2016年10月20日收盘价下跌逾30%。尽管主要股东均未表现出近期减持意向，但“随着对交叉持股的批评加剧，公司真的应该靠自己站稳脚跟，”一位三菱集团主要股东表示。
The automaker's stock price has fallen more than 30% from its closing level on Oct. 20, 2016. While none of the major shareholders has shown any immediate intention to reduce its holdings, "as criticism of cross-shareholdings intensifies, the company should really be standing on its own," said one major shareholder in the Mitsubishi group.