欧盟委员会正式批准了跨境电商平台Temu提交的整改合规路线图。
此举是在欧盟委员会依据《数字服务法案》（DSA）严格规定，因Temu系统性地未能遏制假冒、不安全及非法产品的大量销售，对其处以2亿欧元（约合2.2408亿美元）创纪录罚款之后作出的。
Under a newly approved compliance roadmap, the cross-border e-commerce giant must overhaul its risk assessment protocols and crack down on illegal products within four months The European Commission has officially accepted a corrective compliance roadmap submitted by cross-border e-commerce platform Temu. The move follows a landmark €200 million fine levied against the company over systemic failures to curb the widespread sale of counterfeit, unsafe, and illegal products under the European Union's strict Digital Services Act (DSA).
欧盟监管机构在一份声明中表示，该计划聚焦五项措施以补救违规行为，Temu现在有四个月时间进行中期风险评估。五点行动计划：根据新获批的框架，Temu在法律上必须对其后端运营进行全面改造，涵盖五大关键支柱，例如：针对性风险分析：将其大批量折扣市场模式的特定脆弱性纳入安全评估。缓解指标：建立可验证的基准，以追踪非法商品信息被标记和清除的有效程度。
The plan focuses on five measures to remedy the breach, and Temu now has four months to conduct an interim risk assessment, the EU regulator, said in a statement. The five-point action plan: Under the newly accepted framework, Temu is legally bound to overhaul its backend operations across five critical pillars such as: Targeted risk analysis: Factoring the specific vulnerabilities of its high-volume discount marketplace model into security evaluations. Mitigation metrics: Establishing verifiable benchmarks to track how effectively illicit listings are flagged and eliminated.
内容审核审计：升级用于筛查违禁商品的自动化和人工审核系统。算法问责：审查推荐引擎，确保平台算法不会主动推广不安全或非法商品。卖家滥用防范：堵塞不诚信商家用于伪装或提升问题商品信息的漏洞。
Content moderation audits: Upgrading automated and human review systems that screen for banned merchandise. Algorithmic accountability: Scrutinizing recommendation engines to ensure platform algorithms do not actively promote unsafe or illegal items. Seller exploitation defenses: Closing loopholes that bad-faith merchants use to disguise or elevate problematic listings.
欧盟委员会曾于5月因Temu未尽足够努力阻止非法产品销售，对其处以2亿欧元罚款。
The Commission had imposed a €200 million ($224.08 million) fine on Temu in May for not doing enough to stop the sale of illegal products.
Temu发言人表示，该公司由拼多多控股，欢迎欧盟委员会批准其计划，根据该计划，公司将不得不评估其内容审核系统可能存在的缺陷，并采取其他措施。
A spokesperson for Temu, which is owned by PDD Holdings, said it welcomed the Commission's approval of its plan under which the company will have to assess possible shortcomings of its content moderation system, among other steps.
拼多多旗下的 Temu 以及 Shein 等电商平台，自 7 月起遭遇欧盟对低价值电商包裹征收 3 欧元费用的打击。此前，价值低于 150 欧元的包裹可免税进入欧盟。
Temu, along with Shein and other ecommerce platforms, has been hit by the EU imposing €3 fees on low-value ecommerce packages since the start of July. Parcels worth less than €150 previously entered the bloc duty-free.
监管机构此前发现，Temu 的平台保障措施和风险评估程序从根本上存在不足，导致不合规电器充电器、化学物质超标的儿童玩具等危险商品能够轻易流向欧洲消费者。
Regulators previously found that Temu's platform safeguards and risk assessment procedures were fundamentally inadequate, allowing dangerous goods such as non-compliant electrical chargers and children's toys exceeding chemical safety limits—to easily reach European consumers.