Reddit 首席执行官 Steve Huffman 在今日的财报电话会议上表示，Google 的 AI 驱动搜索模式并未帮助为平台带来流量，这呼应了其他网站和发布商面临的问题。作为 2026 年第三季度财报的一部分，Reddit 披露 10 月的搜索流量“平均每周减少了 100 多万次推荐访问”，他将公司在 Google 流量方面遇到的部分困境归因于 AI 模式和 AI 概览改变了搜索体验。
Reddit CEO Steve Huffman said in an earnings call today that Google's AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers. As part of its Q3 2026 earnings, Reddit revealed that search traffic in October has "dropped by more than 1 million referrals on average per week," and he attributes part of the company's struggles with Google traffic to how AI Mode and AI Overviews change the search experience.
“现实是，AI 模式不带来流量，”Huffman 说。“对我们不是，据我所知，对任何人都不是。这只是 Google 运作方式的根本性转变。它过去常……
"The reality is, AI Mode does not drive traffic," Huffman says. "Not for us, and not to anybody, as far as I know. That's just a fundamental shift in how Google works. It used t …
