
据《金融时报》周五援引知情人士报道,Spotify正准备推出一款付费AI工具,让歌迷可以创作自己版本的歌曲,计划于2027年初发布。
Spotify is preparing to launch a paid AI tool that lets fans create their own versions of songs, with a release planned for early 2027, the Financial Times reported on Friday, citing people familiar with the plans.
该公司可能在2月格莱美奖前后公布这款产品,不过发布时间和定价仍在讨论中。
The company could unveil the product around the Grammy Awards in February, although the launch date and pricing are still under discussion.
据《金融时报》报道,该工具可能在Premium订阅之外每月额外收费4至5美元。用户将能够生成现有歌曲的新版本,或许可以把一首民谣曲目变成舞曲混音,或者设想一位艺人演唱另一位艺人的音乐。
The tool could cost an additional $4 to $5 a month on top of a Premium subscription, according to the FT. Users would be able to generate new versions of existing songs, perhaps turning a folk track into a dance remix or imagining one artist performing another’s music.
会有一些限制。只有明确同意参与的艺人才会开放,即使他们的唱片公司已与Spotify签署授权协议也是如此。
There would be limits. Only artists who explicitly agree to participate would be available, even if their record labels have signed licensing agreements with Spotify.
这一收入模式还将让原唱艺人从歌迷自制版本产生的版税中获得分成。据《金融时报》报道,混音版本的播放量将计入Spotify排行榜上原歌曲的成绩。该公司还在研究将这些版本纳入歌单的方法。
The revenue model would also give original artists a share of the royalties generated by fan-made versions. Plays of the remixes would count towards the original songs in Spotify’s charts, the FT reported. The company is also working on ways to include these versions in playlists.
Spotify最初于5月公布了相关计划,当时它与环球音乐集团签署了一项授权协议。该协议是首个正式同意将生成式AI用于Spotify曲库中音乐的协议。两家公司均表示,艺人和词曲作者必须选择加入,并将分享收入。
Spotify first revealed its plans in May, when it signed a licensing agreement with Universal Music Group. The deal marked the first formal agreement to use generative AI with music from Spotify’s catalogue. Both companies said artists and songwriters would have to opt in and would share in the revenue.
此后,Spotify又与独立唱片公司集团Merlin、音乐发行商Kobalt和分销商Believe达成了类似协议。与Believe的协议还涵盖使用其TuneCore平台的艺人。
Since then, Spotify has reached similar agreements with independent label group Merlin, music publisher Kobalt and distributor Believe. The Believe agreement also covers artists using its TuneCore platform.
据《金融时报》报道,与索尼音乐和华纳音乐的谈判仍在进行中。这两家公司均未宣布与Spotify达成授权协议。
Negotiations with Sony Music and Warner Music are still ongoing, the FT reported. Neither company has announced a licensing deal with Spotify.
但这家流媒体服务商或许并不需要在三大唱片公司全部签约之后才推出产品。据《音乐商业全球》报道,Spotify联合首席执行官古斯塔夫·瑟德斯特伦在Spotify第二季度财报电话会议上表示,公司可以在并非所有大型唱片公司都参与的情况下推进。
But the streaming service may not need all three major labels on board before releasing the product. Co-chief executive Gustav Söderström said during Spotify’s second-quarter earnings call that the company could move ahead without every major label, Music Business Worldwide reported.
其他音乐公司也在探索类似模式。环球音乐已将其曲库授权给ElevenLabs,用于一个粉丝混音平台;而Deezer则推出了一款不使用AI的混音工具。
Other music companies are exploring similar models. Universal has licensed its catalogue to ElevenLabs for a fan remix platform, while Deezer has introduced a remix tool that does not use AI.
对Spotify而言,挑战在于如何将粉丝对AI的尝试转化为一款艺术家愿意参与、听众愿意额外付费的产品。
For Spotify, the challenge will be turning fan experimentation with AI into a product that artists are willing to participate in, and listeners are willing to pay extra for.