数据来源：AdImpact；图表：Erin Davis/Axios根据Axios对AdImpact广播广告数据的分析，本周期参选的共和党人在竞选广告中几乎完全不再提及特朗普总统。
Data: AdImpact; Chart: Erin Davis/Axios Republicans on the ballot this cycle have all but stopped mentioning President Trump in their campaign ads according to an Axios analysis of broadcast advertising data from AdImpact.
重要性：特朗普试图将2026年中期选举变成对他总统任期的公投。他的政党却背道而驰。
Why it matters: Trump has tried to make the 2026 midterms a referendum on his presidency. His party has run the other way.
大局：参议院、众议院和州长竞选中，两党的广告已从初选期间高度聚焦特朗普，转向在大选中更加重视经济议题。
The big picture: Ads from both parties in Senate, House and gubernatorial races have shifted from a heavy focus on Trump during the primaries to a much greater emphasis on the economy in the general election.
- 两党在医疗保健议题上也大幅加大投入，其中众议院共和党人的增长尤为明显。
• Both parties have also leaned much more heavily into health care, with a noticeable increase among House Republicans.
数据说明：共和党人的下降幅度最大，尤其是在众议院竞选中。
By the numbers: The drop-off is steepest among Republicans, and especially in House races.
- 特朗普出现在66%的众议院共和党初选广告中，但在其大选广告中仅出现3%。
• Trump appeared in 66% of House Republicans' primary ads but shows up in just 3% of their general election ads.
- 在参议院竞选中，提及特朗普的共和党广告比例从77%降至22%。
• In Senate races, Republican ads mentioning him fell from 77% to 22%.
- 州长竞选出现相同转变：提及特朗普的共和党广告下降了34个百分点。
• Governor's races saw the same shift: Republican ads mentioning Trump fell 34 percentage points.
民主党也减少了对特朗普的提及，但幅度没那么大。
Democrats have also pulled back from Trump, though less dramatically.
- 特朗普出现在45%的民主党初选广告中，但在其大选广告中仅占18%。
• Trump appeared in 45% of Democratic primary ads, but just 18% of their general election ads.
深度观察：与初选期间相比，共和党候选人提及特朗普标志性议题的频率降低。
Zoom in: Republican candidates are mentioning some of Trump's signature issues less than during the primaries.
- 在参议院竞选中，提及移民的共和党广告占比下降20个百分点；在众议院竞选中下降14个百分点。
• The share of Republican ads mentioning immigration has dropped 20 percentage points in Senate races and 14 points in House races.
- 提及执法的共和党参议院广告从初选的11%降至大选的6%，尽管其提及犯罪的频率有所增加。
• Ads referencing law enforcement fell from 11% of Republican Senate primary ads to 6% in the general election, even as their mentions of crime increased.
言外之意：候选人通常在初选中借助国内最知名政治人物的影响力，随后在大选中转向政策议题。
Between the lines: Candidates often lean on the country's most prominent political figure in primaries, then pivot to policy issues in the general election.
- 但考虑到特朗普极力将自己与中期选举绑定，今年的这种下降幅度格外引人注目。
• But this year's drop-off stands out given how hard Trump has pushed to tie himself to the midterms.
- 他敦促选民假装他在选票上，并实质上要求在9月共和党中期选举大会期间播出的广告以他为主角。
• He has urged voters to pretend he's on the ballot and essentially demanded ads running during the Republican midterm convention in September feature him.
值得注意的是：在本分析中，初选广告是指在某场竞选的初选前播出的广播广告。大选广告是指在初选与10月26日之间播出的广告。
Of note: In this analysis, primary ads are broadcast ads that aired before a race's primary. General election ads aired between the primary and Oct. 26.
- 截至选举日的广告趋势可能更加明显。
• The trends may be even more pronounced in ads running through Election Day.
核心看点： Axios报道称，大多数共和党人因畏惧而不敢告诉特朗普他有多不受欢迎，但他们的广告收据不会撒谎。
The bottom line: Most Republicans have been too scared to tell Trump how unpopular he is, Axios reported But their ad receipts don't lie.