重大变革：AI技术的重新命名这场重要的AI技术变革由特朗普总统以及Nvidia首席执行官黄仁勋等科技巨头主导，他们提议使用一个新的术语——“超级智能”（Superintelligence，简称SI）。
The great AI rebranding is on, led by President Trump and tech titans like Nvidia CEO Jensen Huang, who are embracing an alternative term: "Superintelligence," or SI. Why it matters:
这一变革的重要性：华盛顿和硅谷的领导人担心，公众对AI技术和数据中心的负面反应会阻碍这项具有巨大潜力但同时也存在潜在风险的技术的发展。因此，他们试图通过更换术语来改变公众的认知和态度。
Leaders in D.C. and Silicon Valley are worried the public backlash against AI and data centers will hamper the development of this staggeringly powerful and existentially dangerous technology. The new label is part of a broader effort to shift the narrative. Driving the news:
推动这一变革的关键人物：周二，特朗普在众多科技行业领袖的陪同下正式宣布“超级智能”为政府机构首选的AI技术术语。此前，他曾在自己的社交媒体平台上征求过其他替代术语。
Flanked by the most powerful figures in tech on Tuesday, Trump officially declared "superintelligence" the preferred terminology of the executive branch. He'd previously solicited alternative terms for AI on Truth Social.
特朗普在白宫峰会后表示：“我们现在再次将其称为‘超级智能’；因为其他称呼其实都是虚假的。”来自谷歌、Anthropic、Meta、OpenAI、xAI和Nvidia等公司的领导人均签署了《白宫超级智能协议》。
• "Now we're calling it, again, super. We can say the word super, because the other word is a fake word," Trump said after Tuesday's White House summit. Leaders from Google, Anthropic, Meta, OpenAI, xAI and Nvidia all signed the "White House Accord on Super Intelligence." • Huang has recently extended the label to physical infrastructure, referring to data centers as "superintelligence factories."
背后的隐含意义： Axios通讯社的作者西蒙·埃尔南德斯-阿瑟指出：“无论用什么名称来称呼这项技术，它的本质都不会改变；只不过不同的名称可能会影响人们对它的看法。”
Opposition to the huge, energy-guzzling facilities is dimming the prospects for fast-growing AI firms and some congressional candidates. Between the lines: A rose by any other name would smell as sweet, and by any other name will likely seem as scary.
一些反对数据中心的团体正在跨党派联合起来反对这些耗能巨大的设施；年轻工作者对自身的职业前景感到担忧；而AI领域的专家们仍在不断警告这项技术可能带来的灾难性风险。
• Communities are building bipartisan coalitions against data centers, younger workers are anxious about their career prospects, and AI insiders continue to warn about catastrophic risks, notes Axios Communicators author Simon Hernandez-Arthur.
各方观点：虽然与特朗普一同出席峰会的部分科技高管在发言中仍使用“AI”一词，但xAI的首席执行官埃隆·马斯克及时改用了“超级智能”这一术语。Meta的首席执行官马克·扎克伯格长期以来一直使用“超级智能”这一名称来描述这项技术。
• Calling it "super intelligence" attempts to evoke the technology's promise without immediately bringing to mind all that negative baggage. What they're saying: Some of the tech executives who appeared with Trump continued to use "AI" in their remarks, but xAI CEO Elon Musk caught himself and pivoted to "SI."
- 作为全球市值最高公司的首席执行官，黄仁勋似乎正引领这一潮流。他在一篇关于该协议的帖子中两次使用了“超级智能”（superintelligence）一词，并在白宫的一次小组讨论中反复提及。当他有一次口误说成“AI”时，黄仁勋随即纠正道：“我会慢慢习惯这个称呼的。”
Meta CEO Mark Zuckerberg has long used the "superintelligenc" branding. • Huang, CEO of the world's most valuable company, appears to be leading the charge. He used the term superintelligence twice in a post about the accord and repeatedly invoked it in a panel discussion at the White House. When he slipped once and said "AI," Huang corrected himself: "I am going to get good at this."
- 人工智能公司的代表拒绝就此次更名发表正式评论。一些人表示，他们的公司总体上支持这一品牌重塑，并计划在会见总统和与联邦政府合作时使用“SI”这一称呼。另一些人则表示，他们预计该称呼在这些场合之外不会流行起来。
• AI company representatives declined to comment about the name change on the record. Some said their companies were generally supportive of the rebrand and plan to use "SI" when meeting with the president and working with the federal government. Others said they didn't expect it to catch fire outside of those contexts.
- 一位消息人士将其比作特朗普将墨西哥湾更名为“美国湾”（Gulf of America）的做法，当时许多（尽管并非全部）石油公司高管在对外和对内沟通中都采用了这一称呼。数据解读“SI”尚未在大众中流行开来。YouGov本周进行的一项民意调查显示，53%的受访者认为“人工智能”是该技术的更好称呼，而只有9%的人更倾向于“超级智能”。后续展望特朗普周二表示，“人工”智能让这项技术听起来像是一场骗局：“现在的名字是超级智能。那不是骗局，事实上恰恰相反。” • 民意调查显示，大多数美国人同意他的观点，认为人工智能绝非骗局。正因如此，他们才感到如此担忧。
• One source compared it to Trump's renaming of the Gulf of Mexico as the Gulf of America, which many (though not all) oil executives adopted in their external comms and internal communications. By the numbers "SI" has yet to catch on with the public. A YouGov poll conducted this week found that 53% of respondents considered "artificial intelligence" the better term for the tech, vs. 9% who preferred "super intelligence." What to Trump said on Tuesday that "artificial" intelligence made the technology sound like a hoax: "The name is now superintelligence. That's not a hoax, in fact it's the exact opposite." • Polls suggest most Americans agree with him that AI is anything but a hoax. That's why they're so worried.