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关于华纳兄弟探索公司里程碑式出售案,你需要了解这些What to know about the landmark Warner Bros. Discovery sale

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2023年8月2日星期三,位于美国加利福尼亚州伯班克的华纳兄弟影城。华纳兄弟探索公司于8月3日发布了收益数据。摄影师:埃里克·塞耶/彭博社通过盖蒂图片社Warner Bros. Studios in Burbank, California, US, on Wednesday, Aug. 2, 2023. Warner Bros Discovery Inc. released earnings figures on Aug. 3. Photographer: Eric Thayer/Bloomberg via Getty Images

今年早些时候,流媒体和娱乐行业见证了有史以来最重大的并购交易之一,令业界观察者震惊。这笔交易不仅规模空前,还被预测将彻底颠覆我们所熟知的好莱坞和媒体业务格局。

Earlier this year, the streaming and entertainment industry witnessed one of its most high-stakes megadeals ever, stunning industry observers. Not only is it historic in its size, but it is also predicted to disrupt Hollywood and the media business as we know it.

多年来,华纳兄弟探索(WBD)一直背负着数十亿美元的债务,同时面临有线电视收视率下降以及来自流媒体平台的激烈竞争,公司一直在考虑重大战略调整,包括将其娱乐资产出售给竞争对手。

After years of Warner Bros. Discovery (WBD) struggling under the weight of billions of dollars in debt, compounded by declining cable viewership and fierce competition from streaming platforms, the company has been considering major strategic changes, including selling its entertainment assets to one of its rivals.

多家主要玩家看中了收购这家媒体巨头的潜力,并在12月,Netflix宣布将以827亿美元收购WBD的影视工作室和流媒体业务。

Several major players saw the potential in acquiring the media giant, and in December, Netflix announced it would acquire WBD’s studios and streaming for $82.7 billion.

但就在2月下旬的惊天逆转中,由大卫·埃利森掌舵的派拉蒙意外赢得了这场竞标战,以1110亿美元收购WBD的全部资产,包括其影视工作室、HBO、流媒体平台、游戏业务以及CNN和HGTV等电视网络。派拉蒙最近由埃利森收购,并得到了其父亲拉里·埃利森——甲骨文公司董事长、全球第六富豪以及特朗普的主要捐款人——的大力支持。

But in a surprise eleventh-hour move in late February, the David Ellison-run Paramount became the winner of this bidding war, offering $111 billion to acquire all of WBD’s assets, including its studios, HBO, streaming platforms, games, and TV networks such as CNN and HGTV. Paramount was recently acquired by Ellison with significant support from his father, Larry Ellison — the Oracle chairman, world’s sixth-richest person, and major Trump donor.

派拉蒙的收购要约于6月获得美国司法部(DOJ)批准。随后,一名联邦法官在7月13日由12名州检察长联盟提起诉讼后暂停了该交易。然而,该交易在9月下旬获得法官批准,并于10月6日正式生效。接下来,让我们详细梳理发生了什么以及可能的后续发展。

Paramount’s offer was approved by the U.S. Department of Justice (DOJ) in June. A federal judge then paused the deal after a lawsuit was filed on July 13 by a coalition of 12 state attorneys general. However, a judge approved it in late September, with the acquisition finally official as of October 6. Let’s break down exactly what happened and what could come next.

这一切始于2025年10月,当时华纳兄弟探索在收到行业内几家主要玩家的未经请求的兴趣表态后,宣布正在探索潜在的出售方案。

This all started back in October 2025 when Warner Bros. Discovery revealed it was exploring a potential sale after receiving unsolicited interest from several major players in the industry.

竞标过程迅速升温,派拉蒙和康卡斯特脱颖而出成为严肃竞争者,派拉蒙最初被视为领跑者。

The bidding process quickly became competitive, and Paramount and Comcast emerged as serious contenders, with Paramount initially viewed as the frontrunner.

然而,华纳兄弟探索公司董事会最终确定,来自流媒体巨头Netflix的报价最具吸引力。Netflix提出以827亿美元收购华纳仅有的影视及流媒体资产。

However, WBD’s board eventually determined that an offer from the streaming giant Netflix was the most attractive. Netflix offered $82.7 billion for just Warner’s film, television, and streaming assets.

于是,竞价战拉开序幕。派拉蒙认为其约1080亿美元收购华纳全部资产的报价优于Netflix仅聚焦于影视和流媒体资产的报价。为提升交易吸引力,Netflix于1月修改协议,将报价调整为每股华纳兄弟探索公司股票27.75美元的全现金要约,进一步安抚了投资者,为交易推进铺平了道路。

Thus began the bidding war. Paramount believed its bid of approximately $108 billion for all of Warner’s assets was superior to Netflix’s offer that focused on just the studios and streaming. To sweeten its deal, Netflix amended its agreement in January to an all-cash offer at $27.75 per share of Warner Bros. Discovery, further reassuring investors and paving the way for the deal to proceed.

派拉蒙仍坚持尝试收购华纳兄弟探索公司。但华纳董事会多次拒绝其报价,理由是担忧派拉蒙的高负债水平及其方案带来的增加风险,包括对支持派拉蒙报价的一众投资者的担忧——这些投资者包括沙特、卡塔尔和阿布扎比主权财富基金。董事会指出,派拉蒙的报价将导致合并后公司背负870亿美元债务,这是他们当时 unwilling to bear 的风险。

Paramount persisted in its attempts to acquire WBD. Still, the Warner board repeatedly rejected its offers, citing concerns about Paramount’s heavy debt load and the increased risk associated with its proposal, including concern over the suite of investors bankrolling Paramount’s bid, which includes Saudi, Qatari, and Abu Dhabi sovereign wealth funds. The board noted that Paramount’s offer would have left the combined company burdened with $87 billion in debt, a risk they were unwilling to take at the time.

1月,派拉蒙提起诉讼,寻求获取更多关于Netflix交易的信息。一个月后,该公司宣布将为每季度交易未能在2026年12月31日前完成而向华纳兄弟探索公司股东支付每股0.25美元的“滴答费”,以甜谈其报价。同时,它还表示,若华纳终止与Netflix的交易,将支付28亿美元的违约金。

In January, Paramount filed a lawsuit seeking more information about the Netflix deal. A month later, the company sought to sweeten its deal by announcing it would offer a $0.25 per share “ticking fee” to WBD shareholders for each quarter the deal fails to close by December 31, 2026. It also said it would pay the $2.8 billion breakup fee if Warner backs out of its deal with Netflix.

随后,为最终达成协议,派拉蒙于2月将报价提升至每股31美元。这促使华纳兄弟探索公司董事会决定延长与派拉蒙的讨论,将其视为更优报价。Netflix拒绝提高报价并退出了谈判。

Then, in a final attempt to secure a deal, Paramount increased its offer to $31 per share in February. This prompted the WBD board to prolong discussions with Paramount regarding a potential agreement, considering it as a superior offer. Netflix declined to increase its bid and withdrew from the negotiations.

“我们谈判的交易本应通过明确的监管批准路径创造股东价值,”Netflix联合首席执行官泰德·萨兰多斯和格雷格·彼得斯在2月26日的声明中表示。“然而,我们一直保持纪律性,而在匹配派拉蒙天舞最新报价所需的价格下,该交易在财务上已不再具有吸引力,因此我们决定不匹配派拉蒙天舞的出价。”除了派拉蒙已有的数十亿美元债务外,该公司还将根据协议承担华纳兄弟探索公司约330亿美元的债务。

“The transaction we negotiated would have created shareholder value with a clear path to regulatory approval,” Netflix co-CEOs Ted Sarandos and Greg Peters said in a statement on February 26. “However, we’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid.”In addition to the billions Paramount already holds in debt, the company is also set to assume the approximately $33 billion in debt Warner Bros. Discovery holds under the agreement.

该交易将获得美国银行、美林、花旗和阿波罗全球管理提供的540亿美元债务承诺,以及拉里·埃利森提供的457亿美元股权投资。

The deal will be backed by a $54 billion debt commitment from Bank of America, Merrill Lynch, Citi, and Apollo Global Management, as well as $45.7 billion in equity from Larry Ellison.

除了承担巨额债务带来的沉重财务负担外,派拉蒙在与WBD的交易中还面临诸多其他障碍。

In addition to the assumption of substantial debt posing a significant financial burden, Paramount faced several other hurdles in its deal with WBD.

首先,埃利森曾警告称,未来将出现大规模裁员。批评者早已对潜在的失业和工资下降表达了广泛担忧。

For one, Ellison has warned about significant job reductions that are expected in the near future. There have already been widespread concerns among critics about potential job losses and lower wages.

埃利森在业界也是一位有争议的人物,他拥有CBS新闻的所有权被视为对唐纳德·特朗普政府的同情和支持,而他的父亲拉里·埃利森正是该政府的主要捐助者。在埃利森对派拉蒙的所有权下,对政府持批评态度的报道被搁置或受到埃利森或其任命的CBS新闻负责人——保守派挑衅者巴里·韦斯的更严格审查。

Ellison is also a controversial figure in the industry, and his ownership of CBS News has been seen as sympathetic and supportive of the administration of Donald Trump, of whom his father, Larry Ellison, is a major donor. Under Ellison’s ownership of Paramount, reporting critical of the administration has been shelved or received increased scrutiny from Ellison or his appointed head of CBS News, the conservative provocateur Bari Weiss.

这导致华纳兄弟旗下CNN员工中出现了一些担忧。特朗普曾亲自向对他持批评态度的新闻部门寻求让步,包括从CBS获得1600万美元的和解金,随后他的FCC才批准埃利森对派拉蒙的收购。在Netflix退出该交易之前,特朗普曾施压该公司解雇前拜登白宫官员苏珊·赖斯,将其从董事会中除名。他公开表示,他打算在新所有者的领导下让CNN屈服。监管审查是另一个障碍。如此大规模的合并吸引了立法者的关注。

This has led to some concern among employees at Warner-owned CNN. Trump has personally sought concessions from news divisions critical of him, including a $16 million settlement from CBS, before his FCC would approve the Ellison takeover of Paramount. Before Netflix bowed out of the deal, Trump pressured the company to fire the former Biden White House official Susan Rice from its board. He has publicly stated his intentions to bring CNN to heel under new owners. Regulatory scrutiny was another hurdle. Such a large-scale merger attracted attention from lawmakers.

例如,加州总检察长罗布·邦塔在2月26日的一份声明中表示:“这两家好莱坞巨头尚未通过监管审查 — — 加州司法部门正在进行公开调查,我们打算在审查过程中保持高度警惕。”就在Netflix宣布退出前一天,11个州的总检察长联盟敦促美国司法部审查该合并,担心其将抑制竞争并推高订阅价格。这发生在数月前,美国参议员伊丽莎白·沃伦、伯尼·桑德斯和理查德·布卢门撒尔曾向司法部反垄断部门表达了他们的担忧,警告称如此庞大的合并可能对消费者和整个行业产生严重后果。

For instance, California attorney general Rob Bonta said in a statement on February 26 that “these two Hollywood titans have not cleared regulatory scrutiny — the California Department of Justice has an open investigation, and we intend to be vigorous in our review.”A day before Netflix backed out, a coalition of 11 state attorneys general urged the U.S. Department of Justice to review the merger under concerns it will stifle competition and increase subscription prices. This comes months after U.S. senators Elizabeth Warren, Bernie Sanders, and Richard Blumenthal voiced their concerns to the Justice Department’s Antitrust Division, warning that such a massive merger could have serious consequences for consumers and the industry at large.

参议员们认为,该合并可能使新媒体巨头获得过度的市场力量,使其能够提高消费者价格并抑制竞争。

The senators argue that the merger could give the new media giant excessive market power, enabling it to raise prices for consumers and stifle competition.

尽管司法部在6月批准了该交易,但12个州的总检察长联盟在7月13日提起诉讼,试图阻止该合并。该诉讼认为,该合并将减少竞争并损害电影院、有线电视分销商和观众的利益。该联盟由邦塔领导,亚利桑那州、科罗拉多州、康涅狄格州、马萨诸塞州、明尼苏达州、内华达州、新泽西州、新墨西哥州、纽约州、俄勒冈州和华盛顿州也加入了该联盟。

Despite the DOJ approving the deal in June, a coalition of 12 state attorneys general filed a lawsuit on July 13 to block the merger. The suit argues it would lessen competition and harm movie theaters, cable distributors, and viewers. The coalition is led by Bonta, with Arizona, Colorado, Connecticut, Massachusetts, Minnesota, Nevada, New Jersey, New Mexico, New York, Oregon, and Washington also joining.

作为回应,美国地区法官阿拉塞利·马丁内斯-奥尔古因发布了一项14天的暂停令。

In response, U.S. District Judge Araceli Martínez-Olguín issued a 14-day pause.

截至10月6日,派拉蒙和华纳兄弟已正式更名为天空舞,新合并公司的年收入将达到近700亿美元。

As of October 6, Paramount and Warner Bros. has officially been renamed Skydance, and the new combined corporation will have annual revenue of almost $70 billion.

就其流媒体服务而言——派拉蒙+、HBO Max和Discovery+——最终将全部合并。

In terms of its streaming services— Paramount+, HBO Max, and Discovery+,— those are all set to be combined eventually.