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TheVerge

奈飞安抚投资者勿担忧,尽管观众收看时长持续下滑Netflix is telling investors not to worry, even though you’re watching less and less

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奈飞标志的插图。An illustration of the Netflix logo.

奈飞将变现置于首要位置,此前有报告称观看时长正在下降。作为周二发布的第三季度财报的一部分,奈飞将改善变现列为未来主要关注重点之一,此外还包括提升娱乐价值和利用新技术。

Netflix is making monetization a top priority amid reports of falling viewing time. As part of its third-quarter earnings report on Tuesday, Netflix lists improvements to monetization as one of its main focuses going forward, alongside efforts to boost entertainment value and leverage new technology.

这家流媒体巨头并未具体说明其改善变现的计划,但公司表示,这些目标将帮助奈飞“创造会员价值,使我们能够偶尔提价,并增加广告商需求”。奈飞还强调了进一步拓展原创内容、现场活动和第三方节目的计划……

The streaming giant doesn't say exactly how it plans to improve its monetization, but the company notes that these goals will help Netflix "create member value that lets us occasionally raise prices, and increase advertiser demand." Netflix also highlighted plans to push further into original titles, live events, and third-party programming as …

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