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英国政府更新“备灾清单”后,谷歌上应急物资和修建地堡的搜索量激增UK sees spike in Google Searches for emergency supplies, bunker-building after government updates 'be ready checklist'

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谷歌趋势数据显示,英国政府发布新的“做好准备”清单、敦促家庭为三天的生活中断做好准备后,英国民众对应急必需品的搜索量急剧上升。谷歌趋势英国数据显示,10月份“应急包”“应急蜡烛”和“手摇收音机”的搜索量激增,而关于“如何建造地堡”的查询也出现大幅飙升。这些数字表明,在政府发布指导意见后,公众对应急准备的兴趣日益浓厚。

Google Trends data shows a sharp spike in searches for emergency essentials in the UK after the government released a new “Be Ready” checklist, urging households to prepare for three days of disruption. Searches for emergency kits, emergency candles and wind-up radios surged in October, while queries about how to build a bunker also recorded a sharp spike, according to Google Trends data for the UK. The figures suggest growing public interest in emergency preparedness following the government’s guidance.

据谷歌趋势数据,“应急包”的搜索量在10月23日达到100的峰值热度,较此前三个月增长180%,较去年同期增长450%。“应急蜡烛”的搜索量也在10月25日达到100的峰值,较此前三个月和去年同期暴涨超过5000%。“手摇收音机”的查询量在10月23日达到100,而“如何建造地堡”的搜索量在10月25日出现类似峰值,热度较此前三个月上升超过5000%。

According to Google Trends, searches for “emergency kit” reached a peak interest score of 100 on October 23, marking a 180% increase compared with the preceding three months and a 450% rise compared with the same period last year. Searches for “emergency candles” also hit a peak score of 100 on October 25, recording a breakout of more than 5,000% compared with the preceding three months and the same period last year. Queries for “wind up radio” reached a score of 100 on October 23, while searches for “how to build a bunker” recorded a similar peak on October 25, with interest rising by more than 5,000% compared with the preceding three months.

谷歌趋势的评分采用0到100的指数标准,100代表所选时段内相对最高的搜索热度。“暴涨”表示增幅超过5000%。(英国男子用刀割下并盗走一幅350年历史的地图,拒绝透露其下落)英国政府的“做好准备”运动英国政府的“做好准备”运动鼓励家庭采取实际措施,为可能扰乱日常生活的紧急情况做好准备,包括洪水、野火、停电和供水中断。据《独立报》报道,该倡议是为期三年的提升家庭应急准备能力计划的一部分。

Google Trends scores are indexed on a scale of 0 to 100, with 100 representing the highest relative search interest during the selected period. A breakout indicates an increase of more than 5,000%.(UK man jailed for slicing and stealing 350-year-old map with knife refuses to reveal its location)UK government's ‘Be Ready’ campaignThe UK government’s ‘Be Ready’ campaign encourages households to take practical steps to prepare for emergencies that could disrupt everyday life, including flooding, wildfires, power cuts and interruptions to water supplies. According to a report by The Independent, the initiative forms part of a three-year drive to improve household emergency preparedness.

新版指南建议人们准备一个应急包,装入个人和家人在持续最多三天的短期事件中可能需要的必需品。建议的物资包括瓶装水、罐头等不易变质的食品、必需药品、手电筒、电池供电或手摇式收音机以及一些现金。目的是帮助家庭在电力、供水或其他日常服务暂时中断时能够应对。该指南并非旨在让人们为世界末日场景做准备,而是帮助他们应对紧急情况和基本服务中断。

The updated guidance advises people to put together an emergency kit containing the essentials they and their families may need during a short-term incident lasting up to three days. The recommended supplies include bottled water, non-perishable food such as tinned goods, essential medicines, a torch, a battery-powered or wind-up radio and some cash. The aim is to help households manage if access to electricity, water or other everyday services is temporarily disrupted. The guidance is not intended to prepare people for an end-of-the-world scenario but to help them cope with emergencies and interruptions to essential services.

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