
加利福尼亚州帕洛阿尔托 -- 苹果公司新任首席执行官约翰·特努斯周一发布了其上任后的首份财报,得益于中国市场销售持续强劲,公司在截至9月的季度实现了创纪录的营收。
PALO ALTO, California -- Apple's new CEO John Ternus delivered his first earnings report Monday, posting record revenue for the September quarter on continued strong sales in China.
截至9月26日的三个月内,营收较上年同期增长11.7%,达到1145亿美元,创下该季度历史新高。作为苹果主要营收驱动力的iPhone销售额跃升17.5%,至576亿美元。
For the three months ended Sept. 26, revenue rose 11.7% from a year earlier to $114.5 billion, an all-time high for the period. Sales of the iPhone, Apple's main revenue driver, jumped 17.5% to $57.6 billion.
特努斯在财报声明中表示,iPhone销售额创下了9月季度纪录。这位新任掌门人在9月9日的发布会上推出了两款iPhone 18 Pro机型以及公司首款折叠屏手机,此前不久他刚从前首席执行官蒂姆·库克手中接过帅印。
Ternus said in an earnings release that iPhone sales reached a September-quarter record. The new chief introduced two Pro models of the iPhone 18 and the company's first foldable phone at a Sept. 9 launch event, shortly after taking over from former CEO Tim Cook.
预计增长将在10至12月期间延续,得益于秋季iPhone新品发布和假日购物季,这通常是苹果最强劲的一个季度。
Growth is expected to continue in the October-December period, typically Apple's strongest quarter thanks to the fall iPhone launch and holiday season.
公司报告称,在7至9月期间,大多数地区实现了营收增长,其中中国录得最大增幅。
The company reported revenue growth in most regions in the July-September period, with China recording the biggest increase.
大中华区(涵盖中国大陆、香港和台湾)营收同比增长21%,达到175亿美元。
Greater China, covering the mainland, Hong Kong and Taiwan, posted a 21% year-over-year increase in revenue to $17.5 billion.
据Counterpoint Research(库伯诺研究)称,受内存成本上涨推动智能手机厂商采取更保守的生产计划并优先生产高利润机型影响,本季度中国智能手机出货量同比下降10%,跌至14年低点。
China's smartphone shipments declined 10% year on year during the quarter, hitting a 14-year low as rising memory costs prompted smartphone makers to adopt more conservative production plans and prioritize higher-margin models, according to Counterpoint Research.
然而,苹果表现优于大盘,iPhone 18 Pro系列在中国强势首秀。该研究机构称,该系列前三周销量较iPhone 17 Pro系列同比增长23.5%。
Apple, however, outperformed the broader market, with the iPhone 18 Pro series making a strong debut in China. Sales in the first three weeks were up 23.5% year on year from the iPhone 17 Pro series, the research firm said.
苹果有望在中国获得进一步提振,其终端侧AI终于通过了中国的监管审批,预计将于本月在中国大陆上线。
Apple is expected to get another boost in the country, with its on-device AI having finally cleared regulatory hurdles in China and set to become available on the mainland this month.
与其他地区由OpenAI和谷歌模型支持的Apple Intelligence功能不同,中国版AI功能将由阿里巴巴自研的通义千问模型提供支持。
Unlike Apple Intelligence functions elsewhere, which are backed by OpenAI and Google's models, the AI features in China will be supported by Alibaba's homegrown Qwen models.
与此同时,日本是7月至9月期间唯一录得收入下降的地区。销售额同比下降1.4%至65亿美元。亚太地区其他地区的销售额增长15%至97亿美元。
Meanwhile, Japan was the only region to record a revenue decline in the July-September period. Sales fell 1.4% year on year to $6.5 billion. The rest of the Asia-Pacific region posted a 15% increase to $9.7 billion.