
苹果的增长引擎正在动摇,但得益于涨价,该公司在9月季度的业绩略微超过了华尔街的预期。压力落在了约翰·特努斯身上,以维持这一势头。
The Apple growth machine is wavering, but price increases enabled the company to come in just ahead of Wall Street’s expectations in its September quarter. The pressure is on John Ternus to keep the momentum going.
苹果表示,其9月季度营收增长了12%,略高于华尔街预期。其备受关注的毛利率为47.9%,也略高于分析师预期。然而,苹果高利润的服务业务增速持续放缓。苹果股价在盘后交易中基本持平。
Apple said its revenue grew 12% in the September quarter, slightly ahead of Wall Street’s expectations. Its widely tracked gross profit margin, at 47.9%, also came in just ahead of analyst estimates. Apple’s high-margin services business continues to slow, however. Apple shares were essentially flat after the market close.
首席财务官凯文·帕雷克表示,正如预期的那样,更高的内存和存储成本在该季度给苹果带来了冲击,但公司在一定程度上抵消了这一影响。他在接受采访时表示:“涨价确实提供了一些抵消。”
Chief Financial Officer Kevan Parekh said higher memory and storage costs hit Apple in the quarter as expected, but the company was able to offset the impact somewhat. “The price increases did provide some offset,” he said in an interview.
特努斯于9月1日接任苹果29年来的第三位首席执行官,继承了极高的期望。他的前任们是美国商业史上最成功的企业领袖之一。史蒂夫·乔布斯多次彻底改变消费电子设备。蒂姆·库克将乔布斯的创造推向了壮观的高度。
When Ternus took over as Apple’s third chief executive of the past 29 years on Sept. 1, he inherited sky-high expectations. The men he followed were among the most successful company leaders in American business history. Steve Jobs revolutionized consumer devices multiple times. Tim Cook expanded Jobs’s creation to spectacular heights.
这些期望反映在苹果巨大的估值中。奥本海默分析师马丁·杨指出,苹果股票按明年预期盈利的36倍交易,相对于整体市场溢价,尽管其盈利预计仅增长1%,慢于其科技同行。
The expectations are reflected in Apple’s huge valuation. Oppenheimer analyst Martin Yang noted that Apple stock trades at 36 times next year’s expected earnings, a premium to the overall market, even though its earnings are only expected to grow 1%, which is slower than its tech peers.
杨在投资者报告中写道:“我们看不到足够的上涨空间来证明这种溢价合理。”他补充称,苹果需要提振iPhone销售增长,并扭转服务业务放缓的局面,才能让他更加看好。
“We see insufficient upside to justify the premium,” Yang wrote in an investor note, adding that Apple needs to boost iPhone sales growth and turn around its slowing services business to make him more bullish.
投资者推高苹果股价,是因为它在AI风暴中一直是一座避风港——一个可靠且资本效率高的业务,这使其区别于那些花费数千亿美元竞相冲向AI前沿的竞争对手。
Investors have bid up Apple shares because it has been a port in the AI storm—a reliable and capital-efficient business that stands apart from rivals that are spending hundreds of billions of dollars racing to the AI frontier.
当其他公司投资数据中心时,苹果一直将自有现金投入回购和分红。但如果特努斯无法加快苹果的创新引擎,这种安全感可能会受到挑战。
While others invest in data centers, Apple has been pouring its own cash into buybacks and dividends. But that safety may be challenged if Ternus can’t speed up Apple’s innovation engine.
苹果在人工智能领域表现滞后,在上一季度推出的新款“Siri AI”聊天机器人便暴露无遗。其早已饱受诟病的助手上线当天就已过时,被能够为消费者完成多步骤任务的智能体(如Instinct和Muse)超越,而Siri仍只能设置厨房计时器。
Apple’s lagging performance in AI was evident when its new “Siri AI” chatbot arrived this past quarter. Its long-maligned assistant was already stale the day it arrived, surpassed by agents such as Instinct and Muse that can complete multistep tasks for consumers, while Siri still sets kitchen timers.
苹果需要给人们购买其设备的理由,因为这些设备越来越贵。上一季度,苹果全线涨价,以帮助抵消iPhone、iPad和Mac内存和存储芯片飙升的成本。如果没有引人注目的新功能,一个大问题是消费者是否会放缓iPhone换机频率。
Apple needs to give people reasons to buy its devices as they get more expensive. The company raised prices across the board last quarter to help offset the skyrocketing cost of memory and storage chips inside iPhones, iPads and Macs. Without compelling new features, a big question is whether consumers will slow the frequency of iPhone upgrades.
新款iPhone Duo似乎是一大亮点。尽管评价褒贬不一,消费者仍抢购这款售价1999美元的折叠屏智能手机——需求大到苹果无法满足。该设备开售后不久,发货日期便推迟至1月,这对一向可靠的苹果供应链来说是个打击。
The new iPhone Duo appears to be a bright spot. Consumers are scooping up the $1,999 foldable smartphone despite mixed reviews—so many that Apple can’t keep up with demand. Shipping dates jumped out to January soon after the device went on sale, a disappointment for the normally reliable Apple supply chain.
苹果将需要寻找新的增长途径,因为库克时代的一个可靠引擎——服务业务——正在放缓。全球各地的法院和监管机构限制了苹果向开发者收取高额费用、以通过其App Store分发应用的能力,而这是公司服务业务板块的最大组成部分。
Apple will need to find new growth avenues because a reliable engine during the Tim Cook era—the services business—is slowing. Courts and regulators worldwide have limited Apple’s ability to charge developers big fees to distribute apps through its App Store, the biggest component of the company’s services segment.
其最赚钱的App Store费用来源之一是OpenAI的ChatGPT应用。在苹果指控OpenAI窃取商业机密的今夏前后,OpenAI开始将潜在订阅者引导至其网站付费,而非通过App Store,从而规避了苹果的“收费关卡”。
One of its most lucrative App Store fee generators has been the ChatGPT app from OpenAI. Around the time Apple accused OpenAI of trade-secret theft this past summer, OpenAI began redirecting potential subscribers to pay via its website instead of the App Store, skirting Apple’s tollbooth.
近几周,苹果的估值触及天花板。其盘中市值六次突破5万亿美元大关,最终才收盘站上这一门槛,但随后已跌回门槛之下。
Apple’s valuation has bumped up against a ceiling in recent weeks. Six times it traded above a $5 trillion market capitalization intraday before finally closing above the threshold, which it has already fallen back below.