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苹果季度表现并非完美,但亮点足够多,我们上调了目标价Apple's quarter is not perfect. But with enough to like, we raised our price target

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苹果股价周一盘后下跌,这家iPhone制造商虽然交出了一份好于预期的季度财报,但因服务收入增长放缓和高昂的内存成本侵蚀利润率,给出了好坏参半的业绩指引。

Apple shares fell Monday evening after the iPhone maker delivered a better-than-expected quarter but offered mixed guidance due to a slowdown in services revenue growth and high memory costs eating into margins.

据伦敦证券交易所集团(LSEG)数据,截至9月26日的苹果2026财年第四季度营收增长12%至1144.8亿美元,高于预期的1133.9亿美元。每股收益(EPS)增长14%至2.10美元,高于预期的1.99美元。

Revenue in Apple's fiscal 2026 fourth quarter ended Sept. 26 increased 12% to $114.48 billion, ahead of the $113.39 billion expected, according to LSEG. Earnings per share (EPS) grew 14% to $2.10, ahead of estimates of $1.99, according to LSEG.

核心观点:我们维持对苹果股票“持有而非交易”的评级。该股年初至今涨势强劲。在科技股因对AI投资的担忧而遭重创的10月份,苹果脱颖而出,于月末创下历史新高。随着数据中心板块承压,苹果已成为市场上的相对赢家。

Bottom line We remain "own it, don't trade it" on Apple stock. Shares entered the print on a tear year to date. During an October in which tech stocks were hammered by concerns over AI funding, Apple stood out, hitting a new all-time high late in the month. Apple has emerged as a relative winner in the market as the data center trade has come under pressure.

苹果年初至今股价上涨25%,跑赢了亚马逊、Alphabet、Meta Platforms和微软(均为俱乐部持仓股)。尽管超大规模云服务商正燃烧大量自由现金流为AI投资提供资金(微软是显著例外),但苹果持续产生大量正向自由现金流。这使得苹果能在本季度回购240亿美元股票,过去12个月累计回购860亿美元。

AAPL YTD mountain Apple YTD Shares entered Monday evening up 25% year to date, outperforming Amazon , Alphabet , Meta Platforms , and Microsoft (all fellow Club holdings). While hyperscalers are burning through much of their free cash flow to fund AI investments, with Microsoft a notable exception, Apple continues to generate substantial positive FCF. That allowed Apple to repurchase $24 billion worth of stock in the quarter and $86 billion over the past 12 months.

股价上涨将该股估值推高至未来12个月每股收益预期的35倍以上,达到近来罕见的高位。这意味着公司需要交出一份完美的季报并给出强劲展望,才能避免获利回吐。遗憾的是,这并未发生。

The rally pushed the stock's valuation to over 35 times next 12 months' EPS estimates, its highest level in recent memory. That meant the company needed to report a picture-perfect quarter with a strong outlook to avoid profit-taking. Unfortunately, that did not happen.

然而,苹果的季度业绩强劲,营收、毛利均超预期,服务业务大体符合预期。这些数据足以让股价在盘后大部分时间保持不变。但当管理层公布本季度业绩指引时,因毛利率和服务收入增长低于华尔街预期,股价在盘后交易中下跌约3%。

However, Apple's quarterly results were strong, with revenue, gross margin upside, and Services about in line. The figures were enough to keep the stock unchanged for most of the evening. However, when management provided guidance for the current quarter, the stock fell about 3% in after-hours trading due to downside in gross margins and Services revenue growth relative to Street expectations.

公司的整体营收指引好于预期。苹果已连续数个季度应对不断上涨的内存成本,且价格短期内不会回落。预计12月的内存成本将高于9月,而9月已较6月季度有所上升。内存成本不在管理层控制范围内,不会永远维持在如此高位,因此我们的关注点在于苹果如何应对这一问题。抵消这些较高成本的一种方式是提价,正如其在6月对Mac和iPad、9月对iPhone所做的那样。

The company's overall revenue guide was better than expected. Apple has managed through rising memory costs for several quarters now, and prices aren't easing anytime soon. December's memory costs are expected to be higher than September's, which was up from the June quarter. Memory costs are outside management's control and won't remain this high forever, so our focus is on how Apple is navigating the issue. One way they can offset these higher costs is by raising prices, as it did with Macs and iPads in June and iPhones in September.

苹果还在非内存组件上寻求降低成本。公司可控的是其推出的产品和服务,而折叠屏手机iPhone Duo的发布似乎大获成功。这一新形态产品在发售当天即告售罄,表明供应不足以满足需求。“截至今天,iPhone Duo处于供应受限状态,”苹果首席运营官Sabih Khan在财报电话会上确认道。“产能爬坡进展顺利,我们正全力以赴尽快将这款革命性新产品交到客户手中。但目前很难预测供需何时能达到平衡。”

Apple is also pursuing lower costs on non-memory components. What is in the company's control is the products and services it introduces, and it appears they have a hit with the launch of the foldable iPhone Duo. The new form factor sold out immediately on its launch date, a sign that there isn't enough supply to meet the demand. "iPhone Duo is constrained as of today," Apple COO Sabih Khan confirmed on the earnings call. "The ramp is going well, and we're working hard to get this revolutionary new product into the hands of our customers as quickly as possible.

Duo于10月16日开启预订,10月23日正式上市。因此,新设备的营收未计入9月季度业绩。财报电话会上未提及此前有关Duo屏幕开裂的报道,苹果此前已承认该问题。公司表示,该问题影响“少量”设备,受影响用户“应联系AppleCare申请更换”。从AI角度来看,CEO John Ternus在9月1日接任Tim Cook后的首次财报电话会上,强调了iPhone作为“智能个人中枢”的角色,以及Siri AI利用设备上存储的海量个人信息的能力。

But at this time, it's really hard to predict when supply and demand will be in balance." The Duo was available for preorder Oct. 16 and hit stores on Oct. 23. So, none of the revenue from the new device was included in the September quarter numbers. There was no mention of the reports of cracks in Duo screens on the earnings call, which Apple previously acknowledged. The company has said the issue impacted a "small number" of devices and that affected users "should contact AppleCare for a replacement."

“如果你想一想,你的大量个人数据都在 iPhone 上,无论是联系人、通讯记录、健康数据、财务数据,所有这些,”他解释道。“Siri 可以调用这些数据,并以一种非常安全、私密且无人能访问的方式帮你获取它们。” 我们从本季度财报中得出平衡的看法,即苹果在智能手机和个人电脑市场持续从竞争对手手中夺取份额,而内存成本仍是暂时的挑战。我们将目标价略微上调至每股 360 美元,此前为 340 美元,但因股价已大幅上涨且估值高企,维持相当于“持有”的 2 级评级。

From an AI perspective, CEO John Ternus, on his first earnings call since succeeding Tim Cook on Sept. 1, emphasized the iPhone's role as "the intelligent personal hub" and Siri AI's ability to tap into the wealth of personal information stored on the device. "If you think about it, so much of your personal data is on your iPhone, whether it's your contacts, your communications, health data, financial data, all of that," he explained. "Siri can tap into that and help you access it in a way that's very secure and private and that nobody else has access to." We come away balanced from the quarter, understanding that Apple continues to gain share over its competitors in the smartphone and PC markets while memory costs remain a temporary challenge.

季度点评 产品营收同比增长 12.5% 至 829 亿美元,超出 822.6 亿美元的预期。这一好于预期的结果得益于 iPhone 销售增长 17.5% 和 Mac 销售增长 24%。考虑到英特尔上周对个人电脑市场发出的预警,Mac 的超预期表现值得关注。可穿戴设备、家庭与配件销售同比下降 8%,但好于市场担忧的水平。iPad 销售同比下降 10.4%,差于分析师预期。

We're raising our price target slightly to $360 from $340 per share but keeping our hold-equivalent 2 rating due to the run it has had and lofty valuation. Quarterly commentary Products revenue increased 12.5 year over year to $82.9 billion, outpacing the $82.26 billion estimate. The better-than-expected result was driven by the 17.5% growth in iPhone and 24% growth in Mac sales. The Mac outperformance is notable given the personal computer market warning Intel gave last week. Wearables, Home & Accessories sales fell 8% year over year, but that was better than feared. iPad sales declined 10.4% year over year, worse than analyst expectations.

服务营收增长环比放缓,同比略低于 10%。服务营收为 315.7 亿美元,略低于 315.9 亿美元的预期。但公司对服务业务的未来增长保持乐观,得益于其拥有超过 25 亿台活跃设备的庞大安装基数可供变现。 全公司毛利率处于管理层展望区间的高端,同比提升 70 个基点至 47.9%,超出 47.5% 的共识预期。该结果包含关税退税带来的 1 个百分点的有利影响。

Services revenue growth decelerated sequentially, just below 10% year over year. Sales of $31.57 billion were just shy of estimate of $31.59 billion. But the company remains upbeat about the future growth of its services business, thanks to the large install base of over 2.5 billion active devices it can monetize. Company-wide gross margin came in at the high end of management's outlook, improving 70 basis points year over year to 47.9%. That beat the consensus forecast of 47.5%.

若剔除关税退税,毛利率将环比下降 1 个百分点,主要由于内存成本上升。 按产品计算,产品毛利率同比提升 100 个基点至 37.2%,超出分析师预期的 36.8%。

The result included a favorable impact of 1 percentage point from tariff refunds. Excluding the tariff refund, gross margins would have been down one percentage point sequentially, primary due to higher memory costs.

服务业务的盈利能力弥补了营收的微小不足,毛利率同比扩大70个基点至76%,超出分析师预期的75.1%。按地区划分,除日本销售额下滑约1%外,苹果在所有其他地区均实现了双位数增长。尽管长期以来存在对竞争的担忧,大中华区仍实现了强劲的同比增长,达21%。苹果在大中华区、欧洲以及亚太其他地区的表现均超出市场共识预期。美洲和日本则略微未达预期。

By unit , Products gross margin improved 100 basis points year over year to 37.2%, beating the analyst forecast of 36.8%. Services profitability made up for the slight revenue shortfall, with gross margin expanding 70 basis points year over year to 76%, beating analyst forecasts of 75.1%. By region , Apple had double-digit growth in every region except Japan, where sales slipped by about 1%. Despite longstanding concerns about competition, the Greater China region delivered the strong year on year growth at 21%. Apple topped the consensus forecast in Greater China as well as Europe and the Rest of Asia Pacific.

展望指引:仔细审视苹果本季度(即公司2027财年第一季度、假日季)的指引,12月季度营收预计将较上年同期增长7%至10%,高于FactSet数据显示的市场预期5.8%的增速。这相当于营收指引为1559.8亿美元,而市场共识预期为1521.2亿美元。这是好消息。坏消息是,高毛利的服务业务营收增速预计将再次放缓。公司指引服务业务营收增长8%至9%,低于市场预期的10%。

The Americas and Japan were small misses. Guidance Taking a closer look at Apple's current quarter guidance, the holiday quarter that is the company's fiscal 2027 first quarter. December quarter revenue is expected to increase by 7% to 10% versus the year-ago period, above the 5.8% growth the Street was looking for, according to FactSet. This works out to a revenue guide of $155.98 billion versus the consensus of $152.12 billion. That was the good news.

这相当于指引为325.6亿美元,而市场共识预期为330亿美元。硬件销售占比提高(毛利较低)加上持续的内存涨价,可能是毛利率指引偏低的原因。公司指引毛利率在45%至46%之间,低于市场共识预期的46.9%。苹果还指出,与Siri AI相关的推理成本将有所增加。(吉姆·克雷默慈善信托基金持有AAPL、AMZN、GOOGL、META、MSFT的多头头寸。)

The bad news was that the high-margin Services revenue growth is expected to slow down again. The company guided Services revenue growth to 8% to 9%, below the Street estimate of 10%. This works out to a guide of $32.56 billion versus the consensus estimate of $33 billion. The combination of a higher mix of hardware sales (lower margin) with the ongoing memory price increase are probably the reasons why the gross margin guide was light. The company guided gross margin between 45% to 46% which is below is below the consensus estimate of 46.9%, Apple also called out a step up in inference costs in connection to Siri AI. (Jim Cramer's Charitable Trust is long AAPL, AMZN, GOOGL, META, MSFT. )

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