作为《每日电讯报》的商业记者,Joe Sledge 负责报道金融市场和宏观经济方面的新闻。他此前曾担任 GB News 的财经记者。
As a Business Reporter at The Telegraph, Joe Sledge covers news across financial markets and the broader economy. He previously worked as a Money Reporter for GB News.
格林威治标准时间凌晨 1:20,苹果公司警告称销售增长将放缓,因为人工智能(AI)推高了其 iPad 和笔记本电脑的成本。
1:20am GMT Apple has warned of a sales slowdown as artificial intelligence (AI) drives up the cost of its iPads and laptops.
这家美国科技巨头预测,至关重要的圣诞季销售增长将达 7% 至 10%,而截至 9 月 26 日的三个月增幅为 12%。
The US tech giant forecast sales growth of 7pc to 10pc for the crucial Christmas quarter, compared to growth of 12pc in the three months to Sept 26.
放缓的原因是,全球争相建设 AI 数据中心和其他基础设施,推高了苹果依赖的半导体成本。
The slowdown comes as a global scramble to build AI data centres and other infrastructure drives up the cost of the semiconductors Apple relies on.
据估算,iPhone 18 Pro 的内存和存储成本已飙升至每台近 200 美元(约合 160 英镑),而上一代产品约为 52 美元。
Estimates indicate that memory and storage costs for the iPhone 18 Pro have surged to nearly $200 (£160) per device, up from approximately $52 in the previous generation.
苹果已在夏季将笔记本电脑和 iPad 价格最高上调 25%,以应对零部件成本的快速上涨。
Apple raised its laptop and iPad prices by up to 25pc over summer in response to the rapidly rising component costs.
苹果首席执行官 John Ternus 警告称,内存芯片成本上涨带来的压力只会加剧。
John Ternus, Apple’s chief executive, warned that pressures from the rising cost of memory chips were only intensifying.
自 9 月接替 Tim Cook 以来,Ternus 在首次财报电话会上将这一形势描述为“前所未有”,并告诉分析师,公司预计未来几个月将面临更高的成本。
On his first earnings call since taking over from Tim Cook in September, Mr Ternus described the situation as “unprecedented”, telling analysts that the company expected to confront even higher costs in the months ahead.
半导体价格上涨也在挤压公司的利润率。苹果预测下一季度毛利率为 45% 至 46%,而刚刚结束的季度为 47.9%。Ternus 表示,“制造商的成本也大幅上升”。
Rising semiconductor prices are also squeezing the company’s profit margins. Apple forecast a gross margin of 45 per cent to 46 per cent in the coming quarter, compared to 47.9 per cent in the period just ended. Mr Ternus said that “costs with manufacturers have significantly risen as well”.
股价暴跌 股价在周一盘后交易中一度暴跌 4%,此前苹果发布了上述业绩更新。疲软的销售和利润率预期,冲淡了苹果原本强劲的季度业绩光环。
Shares slumped Shares slumped as much as 4 per cent in after-hours trading on Monday following the update. The downbeat sales and profit margin forecasts took the shine off what was an otherwise strong quarter for Apple.
这家科技巨头报告称,季度营收达 1145 亿美元,超过了华尔街预期的 1134 亿美元。
The tech giant reported quarterly revenue of $114.5bn, beating Wall Street’s expectations of $113.4bn.
iPhone 营收为 576 亿美元,高于预期的 565 亿美元。净利润为 307 亿美元,同样超出预期。
iPhone revenue came in at $57.6bn, compared with projections of $56.5bn. Net profit was $30.7bn, which also beat forecasts.
本季度包含了新款 iPhone 18 Pro 系列上市后的九天销售情况,但不包括售价 1999 美元的折叠屏 iPhone Duo 的收入,后者于 10 月 23 日发布。
The quarter included nine days of sales for the new iPhone 18 Pro lineup but excluded revenue from the $1,999 foldable iPhone Duo, which launched on Oct 23.
客户反映折叠屏 iPhone Duo 出现裂纹和线条缺陷。在最近一个季度,由于美国最高法院裁定唐纳德·特朗普的全面贸易限制措施违法,苹果获得关税退税,这有助于提升业绩。苹果表示,退税使其利润率增加了约 1 个百分点。
Customers reported cracks and line defects on the foldable iPhone Duo Performance in the most recent quarter was helped by tariff refunds after the US Supreme Court ruled Donald Trump’s sweeping trade restrictions unlawful. Apple said the refunds added around 1 percentage point to its profit margin.
在英伟达因科技股抛售而失去头衔后,苹果最近重夺全球市值最高公司宝座,市值超过 5 万亿美元。此次下跌源于对 AI 过度投入的担忧,这在近几天动摇了华尔街。
Apple recently reclaimed the position of world’s most valuable company, worth more than $5tn, after Nvidia lost the title during a tech sell-off. The slump was driven by fears of AI overspending, which has rattled Wall Street in recent days.
直到现在,苹果在很大程度上受益于市场认为其比其他大型科技公司较少受 AI 行业影响。
Until now, Apple has largely benefited as it is seen as less exposed to the AI industry than other big tech companies.