顶级党务策略师或许痛恨看到自家候选人被一则残酷广告撕得粉碎。但他们依然能对这记重击心生佩服。
Top party strategists may hate seeing one of their candidates gutted by a brutal ad. But they can still admire the hit. Why it matters:
为何重要： 2026 年中期选举期间，创纪录的 116 亿美元政治广告铺天盖地地出现在各种尺寸的屏幕上。只有极少数广告赢得了双方操盘手勉强给出的尊重。
A record $11.6 billion has plastered political ads across screens of every size in the country during the 2026 midterms Only a handful of those earned the grudging respect of operatives on both sides.
聚焦：多位共和党策略师点名了那组“残酷”系列广告，它们抨击参议员罗杰·马歇尔（Roger Marshall，共和党-堪萨斯州）因患者拖欠医疗账单而提起诉讼——其中一些患者后来还被逮捕。不顾自家团队建议，马歇尔发布了一则自导自演的广告回应攻击。
** Zoom in:** Multiple Republican strategists singled out the "brutal" series of ads attacking Sen. Roger Marshall (R-Kans.) over lawsuits against patients with overdue medical bills — some of whom were later arrested Against the advice of his own team, Marshall released a self-directed ad answering the attacks.
- 在内布拉斯加州，一则广告揭露前州长皮特·里基茨（Pete Ricketts）过往曾投票赦免一名强奸罪犯，被双方公认为本周期破坏力最强的广告之一。里基茨有望连任参议员。
• In Nebraska, an ad highlighting a past vote by former Gov. Pete Ricketts to pardon a man convicted of rape was singled out by both parties as one of the cycle's most damaging. Ricketts is expected to win re-election to the Senate.
- 在缅因州，一首欢快的广告歌谣攻击民主党提名人特洛伊·杰克逊（Troy Jackson）与其堂表亲妹生育子女。“他连自己家人都搞，你家人也保不住，”电台广告如此宣称（此外还有其他内容）。参议员苏珊·柯林斯（Susan Collins，共和党-缅因州）呼吁撤下该广告。
• In Maine, an upbeat jingle hit Democratic nominee Troy Jackson for having children with his second cousin. "If he'll fk his own family, he'll fk yours too," the radio ad said (among other things). Sen. Susan Collins (R-Maine) called for the ad to be taken down.
- 在佛罗里达州，众议员玛丽亚·萨拉查（María Salazar，共和党-佛罗里达州）倒戈抨击自家党魁，批评特朗普总统下令移民与海关执法局（ICE）采取激进执法手段，称部分移民政策“已走得太远”。
• And in Florida, Rep. María Salazar (R-Fla.) turned on her own party leader, criticizing President Trump over ICE's aggressive enforcement tactics, saying some immigration policies had "gone too far." The intrigue
深层看点：连老练的操盘手都在面对一个新疆域：AI 生成的攻击广告能捏造场景、把从未说过的话塞进对手嘴里。
Even hardened operatives are dealing with a new frontier: AI-generated attack ads that can make up scenarios and put words in an opponent's mouth.
- 在密歇根州，一个共和党倾向的超级政治行动委员会（Super PAC）利用 AI 生成图像，将民主党候选人阿卜杜勒·赛义德（Abdul El-Sayed）置于一张捏造的家庭合影中，并让他出现在一张印有“灭亡美国”和“911”字样的扑克牌游戏画面里。
• In Michigan, a Republican-aligned super PAC used AI-generated imagery to depict Democratic candidate Abdul El-Sayed in a fabricated family photo and playing a game with cards referencing "Death to America" and 9/11.
- 在得克萨斯州，共和党参议员提名人肯·帕克斯顿的团队利用 AI 生成画面，描绘民主党候选人詹姆斯·塔拉里科用蜡笔涂鸦《圣经》，并称：“起初上帝是非二元性别的，也不是基督徒。上帝说：‘要有六种性别’，于是就有了。”
• In Texas, GOP Senate nominee Ken Paxton's team used AI to depict Democratic candidate James Talarico defacing a Bible with a crayon and saying: "In the beginning God was non-binary, and he wasn't a Christian. And God said, 'let there be six genders,' and there were."
言外之意：一则攻击广告助燃了本周末密歇根州参议员竞选的激烈冲突。
** Between the lines:** An attack ad helped spark this weekend's blowup in the Michigan Senate race.
- 众议员海莉·史蒂文斯（民主党-密歇根州）做出令人震惊的决定，撤回对埃尔-赛义德的支持，源于两人因一则她称为反犹太主义的广告而产生的公开争执。
• Rep. Haley Stevens' (D-Mich.) shocking decision to withdraw support from El-Sayed grew out of their public dispute over an ad she called antisemitic.
- 埃尔-赛义德最终与该广告划清界限，但表示史蒂文斯不受欢迎出席他的活动，而她于周日背书前众议员迈克·罗杰斯（共和党-密歇根州）。
• El-Sayed ultimately disavowed the ad but said Stevens wasn't welcome at his events, and she endorsed former Rep. Mike Rogers (R-Mich.) on Sunday.
另一方：很难想象比维韦克·拉马斯瓦米（共和党）那则广告更严重的适得其反，广告中出现了其竞争对手、俄亥俄州州长候选人艾米·阿克顿（民主党）的疏远母亲。
The other side: It's hard to imagine a bigger backfire than Vivek Ramaswamy's (R) ad featuring the estranged mother of his opponent for Ohio governor, Amy Acton (D).
- 这可能对他的州长竞选造成致命打击，共和党担心也会损害参议员约翰·休斯特德（共和党）的连选前景。
• It could prove fatal for his gubernatorial bid, and Republicans worry it could hurt Sen. John Husted's (R) re-election chances too.
- 该广告引发即时的两党抨击。拉马斯瓦米先加倍坚持，随后将广告撤下。一份共和党内部民调显示，广告播出后阿克顿的领先优势扩大了 6 个百分点。
• The ad sparked immediate bipartisan backlash. Ramaswamy doubled down before pulling it off-air. One internal GOP poll had Acton's lead grow by 6 points after the ad ran.