
德国汽车制造商宝马(BMW)发布了今年第二次利润预警,将原因归咎于重组计划的成本,其中包括面对来自中国的持续竞争而进行的大幅裁员。
The German carmaker BMW has issued its second profit warning in a year, blaming the costs of a restructuring programme including significant job losses in the face of continuing competition from China.
该公司是最新一家下调利润预期的德国汽车企业,梅赛德斯-奔驰上周也下调了利润展望。西方汽车制造商一直难以跟上中国本土低成本竞争对手的步伐,这导致其在华销量下降,同时对欧洲的出口增加。
The company is the latest to issue a profit downgrade in the German car sector, with Mercedes-Benz last week cutting its profit outlook. Western automakers have struggled to keep pace with lower-cost domestic rivals in China, which has led to reduced sales there and a rise in exports to Europe.
宝马在将今年利润率下调至-0.5%至0.5%之间后,暗示可能出现亏损,但将原因归咎于与重组相关的第四季度成本,其中包括在其本土市场裁员8000人。今年年初,宝马仍认为4%至6%的利润率是可能的。
BMW signalled a potential for losses after slashing its profit margin to between -0.5% and 0.5% this year but blamed fourth-quarter costs tied to the restructuring that includes 8,000 job cuts in its home market. At the beginning of the year, BMW had still considered a margin of 4-6% would be possible.
周三,该公司公布第三季度税前利润下降11%,至21亿欧元(17.5亿英镑)。
It reported an 11% drop in third-quarter pre-tax earnings on Wednesday to €2.1bn (£1.75bn).
今年前九个月,宝马在华销量下降22%,但该公司表示,这与该市场整体低迷的趋势一致。
Sales in China fell 22% in the first nine months of the year but BMW said this was in line with the broader downturn in that market.
“我们行业当前的发展要求果断行动和迅速落实。因此,我们将有针对性地加强并加快结构性措施,”首席执行官米兰·内德尔科维奇表示。
“Current developments in our industry call for decisiveness and swift implementation. We will therefore specifically intensify and accelerate structural measures,” the chief executive Milan Nedeljković said.
内德尔科维奇补充说,中国“仍是重点”,该集团对其车型阵容进行“新世代”(Neue Klasse)更新换代将从本月在中国开始,首先推出iX3。宝马紧随大众汽车之后,因市场快速变化而承担痛苦的重组成本。
China “remains a key focus”, Nedeljković added, with the group’s Neue Klasse revival of its model offering beginning in China this month with the launch of the iX3. BMW follows Volkswagen with painful restructuring costs caused by the rapidly changing market.
由于快速推出新一代电动汽车,该公司正在核销部分上一代车型和技术,并将裁员计划的成本计入定价。
Because of the rapid launch of its new generation of electric vehicles, the company is writing off parts of its previous vehicle and technology generations and pricing in the costs of the redundancy programme.
宝马核心汽车业务的营业利润率收窄至3.4%,高于分析师3.1%的预期,但低于去年同期的5.2%。
The operating margin in BMW’s core automotive business narrowed to 3.4%, beating analysts’ forecast of 3.1% but declining from 5.2% a year earlier.
该公司表示,剔除重组费用后,利润率将超过2%,处于此前预测区间之内。宝马表示,计划在其重组进程中加快削减管理职能。受在华销售下滑拖累,第三季度营收下降6%,至304亿欧元。
Excluding restructuring charges, the margin would be above 2%, within its previous forecast range, the company said. BMW said it planned to cut management functions more quickly under its restructuring drive. Revenue fell 6% to €30.4bn in the third quarter, hurt by the declining sales in China.
尽管宝马的竞争对手梅赛德斯-奔驰也公布第三季度利润下降,但保时捷在去年计提巨额费用后略有回升,不过这只是在其调整车型阵容并撤出中国之后才出现的。
Although BMW’s rival Mercedes-Benz also reported lower profits in the third quarter, Porsche rebounded slightly but only after steep charges last year as it overhauls its model lineup and retreats from China.