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谷歌强行将AI概览引入课堂,学校正寻求出路Google Is Forcing AI Overviews in Classrooms. Schools Are Searching for a Way Out

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两周前,一所中小学的IT管理员在谷歌支持论坛上发帖,请求提供一种方法来阻止学生看到AI概览——即搜索结果顶部由聊天机器人生成的答案。

Two weeks ago, an IT administrator for an elementary-middle school took to Google’s support forums requesting a way to block students from seeing AI Overviews—the chatbot-generated answers at the top of search results.

“这似乎与我们试图教授的内容背道而驰,”该管理员写道。“学生需要有机会浏览搜索结果、审视信息来源并得出自己的结论,而不是在他们还没开始之前就得到一个AI生成的综合答案。”谷歌方面无人回应这一担忧,而这一问题已经酝酿多年。但来自三个学区的同行表达了类似的挫败感,并指出了他们在没有官方“关闭”开关的情况下,正在采用或考虑采用的变通方法来屏蔽AI概览。他们的专业知识即将变得炙手可热。

“This seems counterproductive to what we're trying to teach,” the administrator wrote. “Students need opportunities to navigate search results, examine sources, and draw their own conclusions rather than being handed an AI-generated synthesis before they've even started.”No one from Google responded to the concern, which has been bubbling up for years. But counterparts from three districts voiced similar frustration and pointed to workarounds they were employing or considering to block AI Overviews in lieu of an official “off” switch. Their expertise is about to be in demand.

谷歌周二宣布,拒绝为学校提供禁用AI概览的选项。取而代之的是,从明年开始,学校若想去除该功能,将不得不完全屏蔽对搜索的访问。这一决定令全美各地的教育工作者、家长和技术研究人员感到震惊。

Google announced on Tuesday that it is declining to provide schools an option to disable AI Overviews. Instead, starting next year, schools will have to block access to search altogether to get rid of the feature. The decision has stunned educators, parents, and technology researchers across the US.

“我们目瞪口呆,”俄勒冈州社区组织“莱克奥斯韦戈负责任技术家长会”的成员多米尼克·约翰逊说。“这一举措让那些已认定AI对基础学习有害的学区更加困难。”谷歌未回应置评请求。但在X上就这一争议发布的公开回应中,该公司辩称,学校现在将拥有“更多选择,而非更少”,因为从明年开始,搜索、其Gemini聊天机器人和Gemini Notebook工具将默认关闭。管理员可以启用其中一项、两项或全部三项服务。

“We were flabbergasted,” says Dominique Johnson, part of an Oregon community group called Lake Oswego Parents For Responsible Technology. “This move makes things even more difficult for school districts that have determined AI is harmful to foundational learning.”Google didn’t respond to a request for comment. But in a public response to the controversy shared on X, the company contended that schools will now have “more choice, not less” because search, its Gemini chatbot, and Gemini Notebook tool will be off by default starting next year. Administrators can enable one, two, or all three services.

但对学校和家长而言,问题在于谷歌认为AI概览以及一项名为“AI模式”的配套功能与传统搜索体验密不可分。二者分别于2023年和去年推出,将Gemini或ChatGPT等AI聊天机器人的功能直接带入搜索结果。

The issue for schools and parents, though, is that Google considers AI Overviews and a companion feature called AI Mode inseparable from the traditional search experience. Respectively launched in 2023 and last year, they bring the functionality of AI chatbots, such as Gemini or ChatGPT, directly into search results.

“孩子们已经在利用这些搜索栏摘要来跳过真正的努力,直接获取数学题的即时答案,让AI替他们写作文,”约翰逊说。“更糟的是,这些AI摘要经常出错,输出虚假事实,而低年级学生却将其视为绝对真理。”AI生成的回答读起来很诱人,而且往往足以让人信任,由此引发的头痛远不止于课堂。随着人们依赖概览,维基百科、新闻网站和教育工具已经失去了人类访客。谷歌使用相同的机器人抓取网络内容用于其搜索和AI产品,使得出版商无法选择退出让其内容被用于后者。

“Kids are already using these search-bar summaries to skip real effort, pulling instant math answers and letting AI write their essays,” Johnson says. “To make matters worse, these AI snapshots frequently make mistakes and output false facts, which younger students take as absolute truth.”The AI-generated responses are tempting to read and often good enough to trust, triggering headaches beyond classrooms. Wikipedia, news websites, and education tools have lost human visitors as people rely on overviews. Google uses the same bots to crawl the web for its search and AI products, making it impossible for publishers to opt out of their content being used for the latter.

谷歌推动将AI概览打造成搜索的显著组成部分,这已经付出了代价。上周,母公司Alphabet的股价经历了最严重的单日抛售,市值蒸发5000亿美元,此前该公司公布的搜索广告销售额低于预期。一个重要原因?AI概览和AI模式的使用量增加,而这两个功能目前尚未嵌入大量广告——尽管一些专家认为这种低迷只是暂时的。

Google’s push to make AI Overviews a prominent part of search has already come at a cost. Last week, shares of parent company Alphabet suffered their worst single-day selloff, erasing half a trillion dollars in market value after the company reported weaker-than-expected search ad sales. A big cause? Increased usage of AI Overviews and AI Mode, which aren’t packed with many ads yet—although some experts believe the slump will only be temporary.

对学校而言,围绕搜索的困境可能才刚刚开始。《连线》联系了多个学区,均未回应置评请求,但洛杉矶联合学区表示仍在评估谷歌这一公告的潜在影响。一些教育技术专家认为,学校应该彻底放弃谷歌搜索,或者至少更好地教导学生质疑AI答案的真实性。

For schools, the dilemma over search may be just beginning. While several districts WIRED contacted didn’t respond to requests for comment, Los Angeles Unified says it is still reviewing the potential implications of Google’s announcement. Some education technology experts argue that schools should abandon Google search altogether, or at least do a better job teaching students to question the validity of AI answers.

资源不足的地区将咬紧牙关,说:“我们没有能力去抵制谷歌,不采用谷歌的方案。” USC 生成式 AI 与社会中心联合主席 Stephen Aguilar 表示。许多学校可能会加速推进原本就计划让学生了解这一新数字素养的课程。

“Under-resourced districts will grit their teeth and say, ‘we don’t have the capacity to dig in our heels and not use Google,’” says Stephen Aguilar, who coleads University of Southern California’s Center for Generative AI and Society. “A lot are likely going to accelerate plans they already have to teach students about this new digital literacy.”

家长倡导者也将推动学校寻找其他方案。策略与传播专家 Karolle Rabarison,同时也是华盛顿 Schools Beyond Screens 的负责人表示:“此举只是延续了大型科技公司将产品推入课堂的既有模式。这行不通。”

Parent advocates also plan to push districts to look elsewhere. “This move just continues a well-established pattern of big tech companies pushing products into classrooms,” says Karolle Rabarison, a policy and communications strategist who helps lead Schools Beyond Screens in Washington, DC. “It’s not going to work any more.”

“荒谬至极” 科技行业资深人士对谷歌允许学校禁用 AI 概览而不影响搜索其他功能的可能性存在分歧。前谷歌高级搜索产品经理、AI 策略公司 Collected Company 创始人 Nicole Kerson 表示:“这是一个关于他们是否长期致力于维护两套搜索版本的问题。像这样的分叉产品非常难以维护。” 微软提供了一款 Google Chrome 扩展程序,允许用户关闭 Bing 搜索中生成的 AI 摘要。

“Ludicrous” Refusal Tech industry veterans disagree about how difficult it would be for Google to let schools disable AI Overviews without affecting the rest of Search. “It’s a question of whether they’re committed to maintaining two versions of search in the long run,” says Nicole Kerson, a former senior Google Search product manager who runs the AI strategy firm Collected Company. “It's very hard to maintain a forked product like that.”

前教师和校长 Adeel Khan 现在运营 MagicSchool,该公司为学生和教师提供 AI 对话机器人。他表示谷歌不做类似的事情是“令人愤怒、侮辱且荒谬”的。

Microsoft offers a Google Chrome extension that lets users turn off AI-generated summaries in Bing search. Adeel Khan, a former teacher and principal who now runs MagicSchool, which provides AI chatbots for students and teachers, says it is “infuriating, insulting, and ludicrous” that Google isn’t doing something similar.

由于没有官方途径禁用 AI 概览,学校转而采用技术变通方法,包括修改搜索 URL 和采用浏览器扩展程序来改变谷歌搜索结果的呈现方式。弗吉尼亚州费尔法克斯县公立学校最近开发了自己的扩展程序。但这些漏洞可能会因为谷歌改变搜索结果的交付方式而失效。

Without an official way to disable AI Overviews, schools have turned to technical workarounds, including modifying search URLs and adopting browser extensions that change how Google results appear. Fairfax County Public Schools in Virginia recently developed its own extension. But these loopholes could stop functioning if Google changes how its search results are delivered.

注重隐私的DuckDuckGo等规模较小的搜索引擎看到了从对谷歌不满的学校赢得业务的机会。DuckDuckGo的发言人艾莉森·古德曼表示:“我不认为短期内会出现谷歌风格的‘DuckDuckGo课堂’,但理想情况下,我们会为希望改用我们平台的教育工作者提供专门的资源。”

Smaller search engines, such as the privacy-focused DuckDuckGo, see an opportunity to win business from schools frustrated with Google. “I wouldn't expect to see a Google-style ‘DuckDuckGo Classroom’ anytime soon, but ideally, we'll have special resources just for educators looking to make a switch,” says spokesperson Allison Goodman.

2024年,联邦法院裁定谷歌非法维持其搜索垄断地位,随后命令该公司与竞争对手共享某些搜索数据和服务,并放宽对其产品分发方式的限制。但由于持续的法律纠纷拖慢了负责监督补救措施的独立委员会的进度,这项工作远远落后于计划。AI概览问题可能引发新的审查,包括美国参议员伯尼·桑德斯在内的多名议员批评了谷歌对学校的态度。

Following a federal ruling in 2024 that Google illegally maintained its search monopoly, the company was ordered to share certain search data and services with rivals and loosen restrictions on how its products are distributed. But the effort is well behind schedule, thanks to ongoing legal disputes slowing the independent committee meant to oversee the remedies. The AI Overviews issue could prompt fresh scrutiny as several lawmakers, including US Senator Bernie Sanders, criticized Google’s stance toward schools.

研究与争议。斯坦福大学对截至一年前的研究进行综述后发现,考察进入校园的新型AI工具影响的研究引发了担忧:这些工具是否会削弱学生培养批判性思维等能力的机会。谷歌自己进行的一项调查显示,四分之三的青少年表示每周使用AI,但只有约一半的人表示会复核其输出内容的准确性。与此同时,圣路易斯华盛顿大学最近的一项研究发现,只有约42%的AI概览可以通过其包含的引用来源得到完全验证。谷歌表示,AI概览经过了严格测试,并在不断改进。

Research and Debate Studies examining the effects of the new AI tools entering schools have raised concerns about whether they are eroding opportunities for students to develop skills such as critical thinking, according to a Stanford review of the research as of a year ago. According to a survey conducted by Google itself, three in four teenagers report using AI weekly, but only about half say they double check its outputs for accuracy. A recent study by Washington University in St. Louis, meanwhile, found that only about 42 percent of AI Overviews could be fully verified using the citations they contained. Google has said overviews undergo rigorous testing and are continually improving.

谷歌在回应近期围绕“AI概览”功能引发的争议时表示,计划在未来几个月为学生推出一项名为“引导式学习”的新功能。其理念是引导用户自行查找信息,而不是直接给出答案。谷歌教育副总裁克里斯·菲利普斯在公司周二的博客文章中写道:“我们认为AI产品应当支持‘有成效的挣扎’——让学生受到积极的挑战,又不至于不堪重负而放弃。”

In its response to the recent furor over AI Overviews, Google said it plans to launch a new feature for students in the coming months called Guided Learning. The idea is to coach users to find information rather than provide them with an immediate answer. “We believe AI products should support ‘productive struggle’—enabling students to be actively challenged without getting so overwhelmed that they give up,” Chris Phillips, Google’s vice president for education wrote in the company’s Tuesday blog post.

一些研究人员已经对“引导式学习”能有多大效果提出质疑,认为它不会像跟人类导师学习那样自然。阿吉拉尔认为,“引导式学习”是谷歌为维持其在美国课堂上已有地位所做的又一次尝试——在美国教室里,搭载谷歌系统的Chromebook笔记本电脑、谷歌课堂学习软件、谷歌搜索和YouTube随处可见。

Some researchers are already questioning how effective Guided Learning will be, arguing it won’t be as natural as working with a human tutor. Aguilar views Guided Learning as another attempt by Google to maintain the position it already occupies in American classrooms, where Google-powered Chromebook laptops, Google Classroom learning software, Search, and YouTube are commonplace.

阿吉拉尔说:“说我们必须让学生为一个人工智能无处不在的世界做好准备,这话有一定道理,但不应该由一家在人工智能上投入巨大的公司来发表一份非常自私自利的声明。”

“There’s a kernel of truth in saying we have to prepare students for a world where AI is ubiquitous,” Aguilar says, “but it shouldn’t be through a company making a very self-serving pronouncement because it’s heavily invested in AI.”

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